Lawrence Ang
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View article: Employee Turnover Intentions: An Empirical Study on Five-Star Hotels in Malaysia
Employee Turnover Intentions: An Empirical Study on Five-Star Hotels in Malaysia Open
This research aims to explore how economic, social, psychological, and training and development factors influence employee turnover intentions in five-star Malaysian hotels. Data was collected through questionnaires and distributed to 120 …
View article: The influence of the buy-now-pay-later payment mode on consumer spending decisions
The influence of the buy-now-pay-later payment mode on consumer spending decisions Open
Buy-now-pay-later, a rapidly growing payment mode, facilitates short-term deferral of payment by several installments without interest or fees. Although consumers and payment providers claim that buy-now-pay-later influences spending, exis…
View article: Creative performance in professional advertising development: The role of ideation templates, consumer insight, and intrinsic motivation
Creative performance in professional advertising development: The role of ideation templates, consumer insight, and intrinsic motivation Open
To develop more creative advertising, scholars advocate ideation techniques and one of the most strongly supported is the Templates method. This research explores the efficacy of Templates, and evaluates its effectiveness compared to other…
View article: Exploring impression management through eye-tracking: A study on the influence of photographs in financial reporting
Exploring impression management through eye-tracking: A study on the influence of photographs in financial reporting Open
View article: Beyond purchase intention in sports sponsorship: an alternative approach to measuring brand equity using best-worst scaling
Beyond purchase intention in sports sponsorship: an alternative approach to measuring brand equity using best-worst scaling Open
Purpose The purpose of this paper is to study the effects of sports sponsorship on brand equity using two managerially related outcomes: price premium and market share. Design/methodology/approach This study uses a best–worst discrete choi…
View article: An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions
An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions Open
In our international study of seven countries, we found that the academic-practitioner divide is as real today as it was three decades ago. The divide, which is more pronounced in some regions, is likely to worsen as society becomes more d…
View article: Insight: The Key to Faster Progress in Science
Insight: The Key to Faster Progress in Science Open
In scientific work we rightly attach great importance to the testing of predictions from theoretical ideas. We should also attach great importance to the generation of those ideas since these are necessary precursors to advancement in scie…