Joonho Moon
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View article: Health Risks, Fatigue, and Loyalty in Food Delivery Apps: The Moderating Power of Nutrition Disclosure and Chatbots
Health Risks, Fatigue, and Loyalty in Food Delivery Apps: The Moderating Power of Nutrition Disclosure and Chatbots Open
The healthiness of food can become a weakness of food delivery app services. Hence, this research aims to examine the relationships among health risk, fatigue, loyalty, nutrition disclosure, and chatbot information in the context of food d…
View article: Determinants of Life Satisfaction for Koreans Using Family Life Satisfaction, and Leisure Participation: The Moderating Role of Prolonged COVID-19
Determinants of Life Satisfaction for Koreans Using Family Life Satisfaction, and Leisure Participation: The Moderating Role of Prolonged COVID-19 Open
View article: Structural Relationship Between Beef Food Quality, Trust, and Revisit Intention: The Moderating Role of Price Fairness Based on Heuristics Effect
Structural Relationship Between Beef Food Quality, Trust, and Revisit Intention: The Moderating Role of Price Fairness Based on Heuristics Effect Open
Background/Objectives: Beef is a significant dietary component, and the concept of food quality is inherently complex and multidimensional. This study addresses this complexity within the context of beef products by examining four key attr…
View article: Price Fairness, Consumer Attitude, and Loyalty in the U.S. Egg Market: The Moderating Roles of Tariff Concern and Education Level
Price Fairness, Consumer Attitude, and Loyalty in the U.S. Egg Market: The Moderating Roles of Tariff Concern and Education Level Open
The primary objective of this study is to investigate the relationships among perceived price fairness, consumer attitude, and loyalty in the context of egg consumption. In addition, the study examines the moderating effects of tariff-rela…
View article: Impacts of general agents' customer relationship-building behaviors on trust, satisfaction, and renewal intention: A PLS-SEM and NCA approach
Impacts of general agents' customer relationship-building behaviors on trust, satisfaction, and renewal intention: A PLS-SEM and NCA approach Open
This study investigates how insurance general agents' relationship-building behaviors influence customer trust, satisfaction, and renewal intention. Grounded in relationship marketing and social exchange theories, five key behaviors-approa…
View article: A new era of technological change in the restaurant industry: focusing on perceived values of robot servers
A new era of technological change in the restaurant industry: focusing on perceived values of robot servers Open
The objective of this research is to examine the perceived values of robot servers, which include utilitarian and hedonic values, and how this influences willingness to pay more in the restaurant industry. This paper also examined the diff…
View article: Exploring the Antecedents and Consequences of Perceived Fairness in Beef Pricing: The Moderating Role of Freshness Under Conditions of Information Overload
Exploring the Antecedents and Consequences of Perceived Fairness in Beef Pricing: The Moderating Role of Freshness Under Conditions of Information Overload Open
Organic labeling is a potentially influential factor in shaping consumer behavior toward beef products. However, limited research has examined consumer responses about perceptions of organic beef. This research thus explores the relationsh…
View article: Key Performance Indicators for Service Robotics in Senior Community-Based Settings
Key Performance Indicators for Service Robotics in Senior Community-Based Settings Open
Objectives: This study aims to develop performance indicators for service robotics in senior community-based environments and analyze their impact on independent living and quality of life for older adults. Methods: To achieve this, a sequ…
View article: Exploring the Existence of Moderated Mediation of Attitudes Between Privacy Risk and the Intention to Use Drone Delivery Services
Exploring the Existence of Moderated Mediation of Attitudes Between Privacy Risk and the Intention to Use Drone Delivery Services Open
Drone delivery services have attracted increasing interest in the retail business market. Drone delivery services have both positive and negative aspects considering privacy risk and eco-friendliness. Given these points, this work investig…
View article: The Impact of Nutritional Value on Consumer Attitudes and Repurchase Intentions: Price Fairness as a Moderator in the Cereal Market
The Impact of Nutritional Value on Consumer Attitudes and Repurchase Intentions: Price Fairness as a Moderator in the Cereal Market Open
The objective of this study is to explore the relationships among four key attributes—nutritional value, attitude, repurchase intention, and price fairness—in the context of the cereal product market. Additionally, the research investigate…
View article: Influential Attributes on Medical Expense for Korean Older Adults Based on Mental Accounting: Panel Data Analysis Using Korean Longitudinal Study of Aging Data
Influential Attributes on Medical Expense for Korean Older Adults Based on Mental Accounting: Panel Data Analysis Using Korean Longitudinal Study of Aging Data Open
Backgrounds: Korean society is entering an aging society, and this phenomenon indicates the need for preparation for aging in Korean society. In such a situation, exploring the characteristics of the elderly can be considered important for…
View article: Investigation of the Relationship Between the Anti-Oxidant Effect, Brand Trust, Healthiness, and Intention to Purchase Propolis Products: The Moderating Effect of Nutritional Disclosure
Investigation of the Relationship Between the Anti-Oxidant Effect, Brand Trust, Healthiness, and Intention to Purchase Propolis Products: The Moderating Effect of Nutritional Disclosure Open
Propolis market is growing, and such growth suggests the importance of understanding consumer behavior. Hence, the aim of this research is to explore the relationship between the anti-oxidant effect, brand trust, healthiness, and consumers…
View article: Theoretical Evaluation of Reliability and Via Resistance of Liner-Less Co Interconnect Using Co-Ti Binary Alloy
Theoretical Evaluation of Reliability and Via Resistance of Liner-Less Co Interconnect Using Co-Ti Binary Alloy Open
View article: Determinants of Usefulness of Chat GPT for Learning in Technology Acceptance Model (TAM) Using Information Credibility, Fun, and Responsiveness and Moderating Role of Fun
Determinants of Usefulness of Chat GPT for Learning in Technology Acceptance Model (TAM) Using Information Credibility, Fun, and Responsiveness and Moderating Role of Fun Open
This study aims to validate the applicability of the technology acceptance model (TAM) in the context of using Chat GPT as an educational tool. TAM serves as the theoretical foundation for this research. To investigate the antecedents of t…
View article: Determinants of the Sub jective Health and S tress of Korean Youths during the COVID-19 Pandemic: The Moderating Effect of Financial Condition
Determinants of the Sub jective Health and S tress of Korean Youths during the COVID-19 Pandemic: The Moderating Effect of Financial Condition Open
View article: Structural Relationship between Information Attributes, System Quality, Satisfaction, and Intention to Use of Airbnb: Information System Success Model Approach
Structural Relationship between Information Attributes, System Quality, Satisfaction, and Intention to Use of Airbnb: Information System Success Model Approach Open
View article: Relationships Among Psychological Risk, Eco-Friendly Packaging, Price Fairness, and Brand Trust of Bottled Water Consumers: Moderating the Impact of Nutritional Disclosure
Relationships Among Psychological Risk, Eco-Friendly Packaging, Price Fairness, and Brand Trust of Bottled Water Consumers: Moderating the Impact of Nutritional Disclosure Open
This study explores the relationship between psychological risk, price fairness, and brand trust in consumers of bottled water. We also tested the moderating effect of nutritional disclosure on the impacts of psychological risk and eco-fri…
View article: Determinants of Usefulness and Ease of Use for Top Service Users Using the Technology Acceptance Model: The Moderating Role of Content Diversity
Determinants of Usefulness and Ease of Use for Top Service Users Using the Technology Acceptance Model: The Moderating Role of Content Diversity Open
This study aims to ensure the accountability of the technology acceptance model in the domain of over-the-top (OTT) service. As antecedents of usefulness, content diversity, content uniqueness, content recommendation, and ease of use were …
View article: The Theory of Planned Behavior and Antecedents of Attitude toward Bee Propolis Products Using a Structural Equation Model
The Theory of Planned Behavior and Antecedents of Attitude toward Bee Propolis Products Using a Structural Equation Model Open
This work examines consumers’ perceptions of products containing bee propolis using the theory of planned behavior as a theoretical foundation. As antecedents of attitude, this work employs price fairness, healthiness, eco-friendliness, an…
View article: The Antecedents of Positive Emotion and Continuous Usage of In-Flight Meals with Respect to Food Quality Using Structural Equation Modeling
The Antecedents of Positive Emotion and Continuous Usage of In-Flight Meals with Respect to Food Quality Using Structural Equation Modeling Open
This work aimed to explore the food quality attributes of in-flight meals and to examine the antecedents of positive emotion and continuous usage of these meals. As a subdimension, this study uses multiple attributes: menu diversity, famil…
View article: Exploration of the Determinants of Subjective Health and Depression Using Korean Longitudinal Study of Aging Data
Exploration of the Determinants of Subjective Health and Depression Using Korean Longitudinal Study of Aging Data Open
Aging is an imperative issue in Korean society, and a healthy life is important for a better quality of life for older adults. Therefore, the purpose of this research was to investigate the determinants of subjective health and depression …
View article: Relationships between Psychological Risk, Brand Trust, and Repurchase Intentions of Bottled Water: The Moderating Effect of Eco-Friendly Packaging
Relationships between Psychological Risk, Brand Trust, and Repurchase Intentions of Bottled Water: The Moderating Effect of Eco-Friendly Packaging Open
According to stakeholder theory, consumers are likely to become the main stakeholders of businesses, and promoting their health is an essential element for building a better reputation in the market. The aim of this work was to investigate…
View article: Relationship between Presentation, Attitude, and In-Flight Meal Food Healthiness: Moderating Role of Familiarity
Relationship between Presentation, Attitude, and In-Flight Meal Food Healthiness: Moderating Role of Familiarity Open
This work focused on the perception of the food healthiness of in-flight meals. This work adopts presentation as the determinant. This work also employs attitude as the consequence of food healthiness. This research also examines the moder…
View article: Effect of packaging on tourism perception in drug tourism: moderating effect of anti-drug information
Effect of packaging on tourism perception in drug tourism: moderating effect of anti-drug information Open
The aim of this research is to scrutinize the behavioral characteristics of tourists who engage in drug tourism. This research explores the relationships among packaging, antidrug information, attitudes, and behavioral intentions in the do…
View article: The Relationship between Food Healthiness, Trust, and the Intention to Reuse Food Delivery Apps: The Moderating Role of Eco-Friendly Packaging
The Relationship between Food Healthiness, Trust, and the Intention to Reuse Food Delivery Apps: The Moderating Role of Eco-Friendly Packaging Open
The goal of this research is to investigate the relationship among food healthiness, trust, and the intention to reuse food delivery apps. Another purpose of this work is to examine the moderating effect of eco-friendly food packaging on t…
View article: Assessing Antecedents of Restaurant’s Brand Trust and Brand Loyalty, and Moderating Role of Food Healthiness
Assessing Antecedents of Restaurant’s Brand Trust and Brand Loyalty, and Moderating Role of Food Healthiness Open
The purpose of this research was to apply DINESERV to a food brand: Shake Shack. Six sub-dimensions (e.g., taste, healthiness, employee service, price fairness, ambience, and convenience) were adopted. This study used brand trust and brand…
View article: Relationship between Subjective Health, the Engel Coefficient, Employment, Personal Assets, and Quality of Life for Korean People with Disabilities
Relationship between Subjective Health, the Engel Coefficient, Employment, Personal Assets, and Quality of Life for Korean People with Disabilities Open
The aim of this research is to examine the effect of subjective health on the quality of life of Korean people with disabilities. The second goal of this study is to examine the effect of the Engel coefficient on quality of life. Additiona…
View article: The Impacts of Subjective Health and Life Expenses on Quality of Life for Korean Elderly People
The Impacts of Subjective Health and Life Expenses on Quality of Life for Korean Elderly People Open
The proportion of elderly individuals has been increasing in Korea. Under this condition, it is essential to understand the behavioral characteristics of elderly individuals to build adequate policies. The purpose of this research was to i…
View article: Structural Relationship between Taste, Price Fairness, and Repurchase Intention of Fast Food: Moderating Effect of Healthiness
Structural Relationship between Taste, Price Fairness, and Repurchase Intention of Fast Food: Moderating Effect of Healthiness Open
Purpose: The aim of this research is to explore the structural relationship between taste, price fairness, healthiness, and repurchase intention. Healthiness is the moderator when taste and price fairness impacts on repurchase intention. T…
View article: The Moderating Effect of Personal Assets in the Relationships between Subjective Health, Housing Expense, and Life Satisfaction for Korean Middle and Old-Aged
The Moderating Effect of Personal Assets in the Relationships between Subjective Health, Housing Expense, and Life Satisfaction for Korean Middle and Old-Aged Open
The proportion of the elderly in Korea has increased. Given the circumstances, this research is intended to explore the characteristics of the elderly. The aim of this research is to explore the antecedents of life satisfaction in the Kore…