Juraj Fabuš
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View article: Devising AI-Based Customer Engagement to Foster Positive Attitude Towards Green Purchase Intentions
Devising AI-Based Customer Engagement to Foster Positive Attitude Towards Green Purchase Intentions Open
This study conceptualizes how artificial intelligence (AI)-based customer engagement strategies can shape consumers’ green purchasing intentions, focusing on the theorized roles of attitude and perceived risk toward green products as artic…
View article: When Financial Awareness Meets Reality: Financial Literacy and Gen Z’s Entrepreneurship Interest
When Financial Awareness Meets Reality: Financial Literacy and Gen Z’s Entrepreneurship Interest Open
Financial literacy is a key competence for responsible decision-making and entrepreneurial readiness. This study looks at how Generation Z’s entrepreneurial participation is impacted by objective, subjective, and calibrated FL. The alignme…
View article: Bitcoin, cryptocurrencies and tax evasion: A systematic literature review on global approaches to cryptocurrency taxation and the challenges for harmonising regulatory frameworks
Bitcoin, cryptocurrencies and tax evasion: A systematic literature review on global approaches to cryptocurrency taxation and the challenges for harmonising regulatory frameworks Open
Taxing Bitcoin and other cryptocurrencies presents a significant challenge due to their decentralised and pseudonymous nature, complicating enforcement and fostering regulatory inconsistencies across jurisdictions. This study systematicall…
View article: Responsible Email Marketing in Higher Education
Responsible Email Marketing in Higher Education Open
In higher education, responsible email marketing emerges as a critical strategy for engaging students, alums, and potential students meaningfully and ethically. By comprehensively examining best practices and regulatory compliance, we aim …
View article: Financial literacy as an important aspect in the area of business sustainability: the case of Slovak Republic
Financial literacy as an important aspect in the area of business sustainability: the case of Slovak Republic Open
The essence of literacy is currently understood on a broader level. Emphasis is placed on functional literacy, which also includes financial literacy. Its level significantly affects a person’s standard of living. In the contribution, we a…
View article: Comprehensive Study of Critical Areas of Change Management as a Starting Point for Leaders in the Area of Managing Human Resources in Organizations: The Case of the Visegrad Four
Comprehensive Study of Critical Areas of Change Management as a Starting Point for Leaders in the Area of Managing Human Resources in Organizations: The Case of the Visegrad Four Open
(1) Background: This research deals with an element of strategic management, namely corporate changes. It applies to production enterprises operating in the countries of the Visegrad Group. Since similar studies in the area of change manag…
View article: An Empirical Examination of Bitcoin’s Halving Effects: Assessing Cryptocurrency Sustainability within the Landscape of Financial Technologies
An Empirical Examination of Bitcoin’s Halving Effects: Assessing Cryptocurrency Sustainability within the Landscape of Financial Technologies Open
This article explores the significance of Bitcoin halving events within the cryptocurrency ecosystem and their impact on market dynamics. While the existing literature addresses the periods before and after Bitcoin halving, as well as fina…
View article: An Empirical Examination of Bitcoin’s Halving Effects: Assessing Cryptocurrency Sustainability within the Landscape of Financial Technologies
An Empirical Examination of Bitcoin’s Halving Effects: Assessing Cryptocurrency Sustainability within the Landscape of Financial Technologies Open
This article delves into the complex landscape of Bitcoin halving events, analyzing the historical context and implications of these pivotal occurrences within the cryptocurrency ecosystem and on its sustainability within the landscape of …
View article: Integrating Sustainability: Unveiling the Quadruple Helix : A Study on Pre-development of Smart City Strategy
Integrating Sustainability: Unveiling the Quadruple Helix : A Study on Pre-development of Smart City Strategy Open
Urban centers, irrespective of their size, grapple with critical issues concerning urban transport, parking, and environmental preservation. Finding solutions to these challenges requires proactive measures, such as research initiatives yi…
View article: Obstacles of Distance Learning During the COVID-19 Pandemic Lockdown and Their Immediate Effect on the Acquirement of Digital Skills
Obstacles of Distance Learning During the COVID-19 Pandemic Lockdown and Their Immediate Effect on the Acquirement of Digital Skills Open
Before 2020, there were three methods for students at the University of Zilina (hereafter referred to as UNIZA) to pursue their education. Students have to complete exercises and lectures as scheduled during their daily study. Students wer…
View article: Comparative Analysis of Business Models of Selected Accommodation Portals
Comparative Analysis of Business Models of Selected Accommodation Portals Open
Business models are part of every enterprise. It could be figuratively said that these are puzzles that tell or show how a business works and how it creates value. Although some companies have a similar business model, they may differ in s…
View article: A case study of the creation of a common depot for several postal operators to ensure the last mile in Slovakia
A case study of the creation of a common depot for several postal operators to ensure the last mile in Slovakia Open
In recent years, green delivery is mainly understood as the replacement of the fleet of vehicles with conventional propulsion (diesel, petrol) with alternative propulsion, whether in the form of CNG or the use of electric vehicles. Some au…
View article: Last Mile and its Latest Changes in Express, Courier and Postal Services Bound to E-commerce
Last Mile and its Latest Changes in Express, Courier and Postal Services Bound to E-commerce Open
Last mile delivery is influenced by both technology as well as customer requirements and their preferences. Recently, technologies such as drones, automated guided vehicles (AGVs) or robots have come to the fore to deliver parcels to their…
View article: Applicability of the Web Interface of Provided Electronic Services
Applicability of the Web Interface of Provided Electronic Services Open
The aim of the Paper is to inform about necessity of evaluating usability of websites and the tools that are appropriate to be used for it. Paper defines electronic services from different authors and differences that it creates. Paper sta…
View article: Approaches to the Management of Humanitarian Aid in the Era of Globalization
Approaches to the Management of Humanitarian Aid in the Era of Globalization Open
Research background: Humanitarian aid is about people trying to help the victims of crises. The needs of the victims of humanitarian crises are crucial for the provision of humanitarian aid. That is why this aid is an integral part of glob…
View article: Globalization of payment – Bitcoin ATMs at post offices
Globalization of payment – Bitcoin ATMs at post offices Open
Research background: As humanity evolves, so do the new payment options. Today, one of the most popular and powerful electronic money is Bitcoin. Over time, virtual currency is becoming one of the most widely available and used means of pa…
View article: Proposal for a change in the type of devices used for submitting of postal items by using the Saaty´s method, a case study for the postal sector
Proposal for a change in the type of devices used for submitting of postal items by using the Saaty´s method, a case study for the postal sector Open
The first mile as a part of logistics of postal items is beginning to appear as another narrow place in the logistics process that needs to be improved. One of the categories, of this first mile, may also be the collection of items by auth…
View article: Design of the UX Laboratory for the Department of Communications
Design of the UX Laboratory for the Department of Communications Open
The aim of this paper is to design a laboratory suitable for UX (User eXperience) testing. The theoretical part identifies basic problems when designing products from a customer perspective. The analytical part consists of the research of …
View article: New possibilities for providing services by postal operators through information-communication technology
New possibilities for providing services by postal operators through information-communication technology Open
In the article, we focused on the business of postal operators in our country and abroad.
\nBased on the results of secondary research about service providing by national postal
\noperators in our country and abroad, we can say that postal…
View article: THE USAGE OF THE OPEN DATA IN THE BUSINESS MANAGEMENT
THE USAGE OF THE OPEN DATA IN THE BUSINESS MANAGEMENT Open
This paper focuses on the issue of open data in the business management. All information and data on which the open data application operates, is drawn from publicly available databases and registries. Basic information frame is formed by …
View article: Customer Satisfaction with Presentation of the Department of Communication of Zilinska Univerzita v Ziline
Customer Satisfaction with Presentation of the Department of Communication of Zilinska Univerzita v Ziline Open
In this paper are discussed the tools of marketing communication which the Department of communication of The Faculty of Operation and Economics of Transport and Communications of Zilinska univerzita v Ziline uses in its activities. Specif…
View article: From an Analysis of e-services Definitions and Classifications to the Proposal of New e-service Classification
From an Analysis of e-services Definitions and Classifications to the Proposal of New e-service Classification Open
We write emails, listen to music online, pay an invoice through internet banking, and have an eID. These all are e-services. But how can we define an e-service? Numerous definitions of e-services generalize their essence, reflect the speci…