Eli Cohen
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View article: Crafting Digital Experiences: Relational Strategies for SME Brands in Direct-to-Consumer Markets
Crafting Digital Experiences: Relational Strategies for SME Brands in Direct-to-Consumer Markets Open
Managing the customer journey across both physical and digital interactions is complex and particularly challenging for small and medium-sized brands with limited resources. This study investigates how these brands can build experiential v…
View article: Construal level theory in advertising research: A systematic review and directions for future research
Construal level theory in advertising research: A systematic review and directions for future research Open
Construal level theory, originally rooted in psychology to study human behaviour, is a popular and influential theory in social-cognition research. Within the marketing domain, recent applications of the theory have mostly focused on expla…
View article: Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising
Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising Open
This paper investigates the influence of Autonomous Sensory Meridian Response (ASMR) elements in advertising on consumer attitudes. Through three experimental studies, we assess the impact of ASMR on attitudes toward ads and brands across …
View article: Diversity Representation in Virtual Environments: How Brand Motives Mediate Consumer Perceptions
Diversity Representation in Virtual Environments: How Brand Motives Mediate Consumer Perceptions Open
Recent years have seen increased calls for marketers to embrace diversity and emphasise inclusivity, allowing brands to communicate with audiences more authentically. Such calls have spanned brand communications, advertising, social media …
View article: Inauthentic inclusion: Exploring how intention to use AI‐generated diverse models can backfire
Inauthentic inclusion: Exploring how intention to use AI‐generated diverse models can backfire Open
Rapid advances in AI technology have important implications for, and effects on, brands and advertisers. Increasingly, brands are creating digital models to showcase clothing and accessories in a similar way to human models, with AI used t…
View article: The evolving direct‐to‐consumer retail model: A review and research agenda
The evolving direct‐to‐consumer retail model: A review and research agenda Open
The substantial growth of e‐commerce sales, driven by digital advancements, has enticed brands to sell direct‐to‐consumers (DTC) online. Despite the growth of the DTC online retail model in practice, academic literature remains fragmented.…
View article: Issue Information
Issue Information Open
From Voges et al. 3D reformatted CT images used to assess effects of 3D study materials on 1 st and 2 nd year DVM student performance in interpreting abdominal radiographs.Students could manipulate the slices using a pen tool (Echopixel, h…
View article: COVID-19, government measures and hospitality industry performance
COVID-19, government measures and hospitality industry performance Open
This study explores the interplay between public measures adopted by the U.S. government to combat COVID-19 and the performance of the American hospitality industry. The recent global pandemic is a natural experiment for exploring the role…
View article: Human Monsters: Representations Of The Limits Of Humanity In The Early Modern Period (SPAN/LITRS 058) Syllabus
Human Monsters: Representations Of The Limits Of Humanity In The Early Modern Period (SPAN/LITRS 058) Syllabus Open
What does it mean to be human? What does it mean to be a monster? Under what conditions and at what point does one exceed or not meet the standards of humanity and become a monster? Focusing on the so-called ‘Age of Exploration,’ this cour…
View article: Digital Exhibit Of Human Monstrosity
Digital Exhibit Of Human Monstrosity Open
The final project for SPAN/LITRS 058 is a digital exhibit of human monstrosity. Each student will identify a topic or theme related to human monstrosity in any form and choose representative examples. This project will be presented using a…
View article: Issue Information
Issue Information Open
Cover IllustrationFrom Specchi and D'Anjou.Schematic illustration of collateral vascular pathways caused by caudal vena cava obstructions in dogs.Superficial (A), intermediate (B), portal (C), and deep (D) collateral pathways.Caudal vena c…
View article: Realistic driving simulation during generalized epileptiform discharges to identify electroencephalographic features related to motor vehicle safety: Feasibility and pilot study
Realistic driving simulation during generalized epileptiform discharges to identify electroencephalographic features related to motor vehicle safety: Feasibility and pilot study Open
Objective Generalized epileptiform discharges ( GED s) can occur during seizures or without obvious clinical accompaniment. Motor vehicle driving risk during apparently subclinical GED s is uncertain. Our goals were to develop a feasible, …
View article: Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory
Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory Open
The article Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory, written by Cathy Nguyen, Jenni Romaniuk, Margaret Faulkner and Justin Cohen, was originally published electronically on…
View article: The KGB’s Operation SIG: A 50-Year Campaign to Incite Hatred of Israel and Jews [Research in Progress]
The KGB’s Operation SIG: A 50-Year Campaign to Incite Hatred of Israel and Jews [Research in Progress] Open
Aim/Purpose: The paper explores the success of KGB Operation SIG to incite hatred for the purpose of overthrowing a democracy. Background: About 50 years ago, the KGB created the means to create upheaval in the middle east. This paper expl…
View article: Business Priorities Driving BYOD Adoption: A Case Study of a South African Financial Services Organization
Business Priorities Driving BYOD Adoption: A Case Study of a South African Financial Services Organization Open
[This Proceedings paper was revised and published in the 2019 issue of the journal Issues in Informing Science and Information Technology, Volume 16] Aim/Purpose: Bring your own device (BYOD) provides opportunities for both the organizatio…
View article: A Project Management Perspective of PhD Supervision Process – Towards Effective and Efficient Model [Abstract]
A Project Management Perspective of PhD Supervision Process – Towards Effective and Efficient Model [Abstract] Open
Aim/Purpose: Continuing low percentage of on-time-completion of doctoral studies suggest the exploration of new approaches to the process is desirable. Background: PhD studies may be viewed as a project- it is a temporary endeavor undertak…
View article: Retaining and Advancing Underrepresented Women in Technology: Insights from ITSMF EMERGE Survey and Focus Group
Retaining and Advancing Underrepresented Women in Technology: Insights from ITSMF EMERGE Survey and Focus Group Open
Aim/Purpose: In this study, we explore the applicability of the social identity theory and the evolution of an initiative to address the issue of ensuring that women of color not only survive in the technology industry, but that they thriv…
View article: Transition to First Year University Study: A Qualitative Descriptive Study on the Psychosocial and Emotional Impacts of a Science Workshop
Transition to First Year University Study: A Qualitative Descriptive Study on the Psychosocial and Emotional Impacts of a Science Workshop Open
[This Proceedings paper was revised and published in the 2019 issue of the journal Issues in Informing Science and Information Technology, Volume 16] Aim/purpose The purpose of this article is to discuss the psychosocial and emotional outc…
View article: Decision Support Information System for Urban Lighting
Decision Support Information System for Urban Lighting Open
Aim/Purpose: [This Proceedings paper was revised and published in the 2018 issue of the journal Issues in Informing Science and Information Technology, Volume 15] This paper describes and information system for the maintenance and manageme…
View article: A Data Science Enhanced Framework for Applied and Computational Math
A Data Science Enhanced Framework for Applied and Computational Math Open
[This Proceedings paper was revised and published in the 2018 issue of the journal Issues in Informing Science and Information Technology, Volume 15] The primary objective of this research was to build an enhanced framework for Applied and…
View article: Mobile Devices and Parenting [Extended Abstract]
Mobile Devices and Parenting [Extended Abstract] Open
Aim/Purpose: This presentation will discuss how mobile devices are used to keep children busy and entertained during child care activities. Mobile devices are considered the 21st “Century Nanny” since parents and caregivers use those tools…
View article: Personality and Online Shopping Outcomes: A Study of Young Adult Chinese Consumers [Abstract]
Personality and Online Shopping Outcomes: A Study of Young Adult Chinese Consumers [Abstract] Open
Aim/Purpose: This study focuses on the role of personality in online shopping through analyzing its relationship with customer reported shopping outcomes and their satisfaction. Background: Customer satisfaction and outcomes in online shop…
View article: Personality Traits and Hedonic, Sociability, and Compulsive Use of Facebook: A Study of College Students [Abstract]
Personality Traits and Hedonic, Sociability, and Compulsive Use of Facebook: A Study of College Students [Abstract] Open
Aim/Purpose: This study intends to find out how the ‘Big Five’ personality factors (openness, agreeableness, conscientiousness, extraversion, and neuroticism) impact on college students’ Facebook use (hedonic, sociability, and compulsive u…
View article: Impact of Mathematics on the Theoretical Computer Science Course Units in the General Degree Program in Computer Science at Sri Lankan State Universities
Impact of Mathematics on the Theoretical Computer Science Course Units in the General Degree Program in Computer Science at Sri Lankan State Universities Open
[This Proceedings paper was revised and published in the 2018 issue of the journal Issues in Informing Science and Information Technology, Volume 15] ABSTRACT Mathematics is fundamental to the study of Computer Science. In Sri Lankan state…
View article: Conducting wine marketing research with impact in China: Guidelines for design, execution and dissemination
Conducting wine marketing research with impact in China: Guidelines for design, execution and dissemination Open
China is the fastest growing wine market, but conducting research there is fraught with a variety of issues. This article explores some of the issues the authors have dealt with in conducting wine marketing research in China over the last …
View article: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory
Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory Open
Co-branded advertising, where advertisements feature two partnered brands from different categories, should ideally benefit both brands. We test this assertion by studying the effect of featuring a second brand in advertisements on ad and …