Joon Sung Lee
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View article: Are Bad Calls Part of the Game? Impact of Bad Calls on the Emotional Outcome: Focusing on the Excitation Transfer Theory
Are Bad Calls Part of the Game? Impact of Bad Calls on the Emotional Outcome: Focusing on the Excitation Transfer Theory Open
Undoubtedly, bad calls during sport matches have been known to disrupt the spectators’ viewing experiences. However, do the bad calls always damage the enjoyment of the game? Drawing on the excitation transfer theory and the attributional …
View article: Impacts of Fear Appeal Type and Source Similarity in Horse-Racing Addiction Prevention Messages on Anticipated Regret and Discontinuance Intent between Horse-Racing Participant Types
Impacts of Fear Appeal Type and Source Similarity in Horse-Racing Addiction Prevention Messages on Anticipated Regret and Discontinuance Intent between Horse-Racing Participant Types Open
PURPOSE This study aimed to verify the differences in anticipated regret and gambling discontinuance intent based on the fear appeal type and source similarity in different types of horse-racing gamblers. METHODS Using convenience sampling…
View article: They Saw a Game! Impact of Consumers’ Self-Serving Bias on Moral Disengagement and Subsequent Tolerant Responses toward Athlete Scandals
They Saw a Game! Impact of Consumers’ Self-Serving Bias on Moral Disengagement and Subsequent Tolerant Responses toward Athlete Scandals Open
This research attempted to examine the tolerant responses of sport fans to scandalized athletes by drawing on fans’ self-serving bias and attribution theory. To this end, we conducted a quasi-experimental study ( N = 219). The results of S…
View article: Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers’ Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers’ Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention Open
Corporate social responsibility (CSR)-linked sport sponsorships attract attention from sport marketing professionals and scholars alike. The purpose of this research was to examine how the effectiveness of a CSR-linked sponsorship varies d…
View article: Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research
Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research Open
A growing number of sport consumer behavior scholars have been employing experimental methods, especially because experiments allow researchers to gain a better understanding of causal inferences by examining controlled conditions. The pur…
View article: New Day, New Game: Examining Consumer Needs in Daily Fantasy Sports
New Day, New Game: Examining Consumer Needs in Daily Fantasy Sports Open
The aim of the current research was to identify consumer needs that significantly influenced daily fantasy sports (DFS) consumption. Specifically we sought to predict DFS participation intention and information search. Existence, relatedne…
View article: Impacts of Self-construal Level on Sport Consumer Response to Athlete Scandals: Cross-cultural Approach
Impacts of Self-construal Level on Sport Consumer Response to Athlete Scandals: Cross-cultural Approach Open
PURPOSE This study aimed to test the impact of sport consumers‘ self-construal levels on their responses toward an athlete scandal by conducting a cross-cultural experimental study. In particular, it focused on sport consumers’ subsequent …
View article: Delay Effect of Sport Media Consumption on Sport Consumers’ Subjective Well-Being: Moderating Role of Team Identification
Delay Effect of Sport Media Consumption on Sport Consumers’ Subjective Well-Being: Moderating Role of Team Identification Open
Although empirical evidence indicates that sport media consumption has a positive effect on sport consumers’ subjective well-being (SWB), there is little information regarding how these enhancements in SWB change over time. The current res…
View article: Impacts of sport consumers’ time perspectives and negative moral emotions on moral reasoning strategies toward sport organization’s misconduct
Impacts of sport consumers’ time perspectives and negative moral emotions on moral reasoning strategies toward sport organization’s misconduct Open
Purpose Drawing on Socioemotional Selectivity Theory, the present research aims to investigate how sport consumers’ moral reasoning strategies and forgiveness intent toward a sport organization’s misconduct depending on the consumers’ diff…
View article: The Effect of Attribution on Athlete Scandals: Consumer Responses toward Scandalized Athletes and Endorsements
The Effect of Attribution on Athlete Scandals: Consumer Responses toward Scandalized Athletes and Endorsements Open
The purpose of the current study, drawing on attribution theory, was to investigate consumers’ attribution process and its impact on their responses to a scandalized athlete and endorsement. The results of the experiment indicate that the …
View article: “I Still Support My Favorite Team": The Effects of an Athlete's Transgression and Post-Response Strategy Using Visual Cues on In-Group Bias
“I Still Support My Favorite Team": The Effects of an Athlete's Transgression and Post-Response Strategy Using Visual Cues on In-Group Bias Open
Using an in-group bias effect as a theoretical framework, this study examined how scandal-ridden athletes may obtain forgiveness and continuous support from highly identified sport consumers depending on the visual strategy used in the off…
View article: Validation of Deep Learning-Based Artifact Correction on Synthetic FLAIR Images in a Different Scanning Environment
Validation of Deep Learning-Based Artifact Correction on Synthetic FLAIR Images in a Different Scanning Environment Open
We investigated the capability of a trained deep learning (DL) model with a convolutional neural network (CNN) in a different scanning environment in terms of ameliorating the quality of synthetic fluid-attenuated inversion recovery (FLAIR…
View article: Interplay between superconductivity and magnetism in one-unit-cell LaAlO3 capped with SrTiO3
Interplay between superconductivity and magnetism in one-unit-cell LaAlO3 capped with SrTiO3 Open
To form a conducting layer at the interface between the oxide insulators LaAlO3 and SrTiO3, the LaAlO3 layer on the SrTiO3 substrate must be at least four unit-cells-thick. The LaAlO3 SrTiO3 heterointerface thus formed exhibits various int…
View article: Polarity-tunable magnetic tunnel junctions based on ferromagnetism at oxide heterointerfaces
Polarity-tunable magnetic tunnel junctions based on ferromagnetism at oxide heterointerfaces Open
Complex oxide systems have attracted considerable attention because of their fascinating properties, including the magnetic ordering at the conducting interface between two band insulators, such as LaAlO3 (LAO) and SrTiO3 (STO). However, t…
View article: Practice patterns and clinical significance of use of capsule endoscopy in suspected and established Crohn's disease
Practice patterns and clinical significance of use of capsule endoscopy in suspected and established Crohn's disease Open
In clinical practice, CE was most commonly indicated for the initial diagnosis of CD and was not generally performed in patients with eCD. CE appears to be an effective diagnostic modality for evaluating sCD and is useful for determining t…