Explanipedia

The influence of B2C e-commerce live streaming on consumers' online purchasing behavior among Malaysian and Chinese consumers Open

Krishna Moorthy, Zichang Li, Loh Chun T’ing, Sonia Johanthan · 2025

Nowadays, e-commerce live streaming is one of the most popular shopping methods worldwide. This study explores the relationship between five dimensions of e-commerce live streaming and consumers’ online purchasing behavior. This research a…

A study of online grocery shopping behaviour in Malaysia Open

Krishna Moorthy, Shi Xiang Lim, Normala S. Govindarajo, Loh Chun T’ing · 2025

The Malaysian e-commerce industry has been growing; however, online grocery shopping is still underpenetrated in Malaysia. This study investigated the factors affecting online grocery shopping behaviour in Malaysia. This study integrated t…

Understanding the Resistance Towards Apple Pay among Malaysians Open

Krishna Moorthy, Yong Qing Low, Loh Chun T’ing · 2024

This study investigates the resistance towards Apple Pay among Malaysians. The research is supported by the Innovation Resistance Model (IRT), which offers a comprehensive framework to understand and analyze the factors that impede the acc…

College students’ consumption behaviour in internet celebrity economy under We Media environment: a study among Malaysian and Chinese students Open

Krishna Moorthy, Lin Runxuan, Loh Chun T’ing, Kwang Jing Yii · 2024

Purpose The purpose of this study is to examine the variables affecting college students’ consumption behaviour in the context of the internet celebrity economy and the We Media environment. Design/methodology/approach In this study, five …

Board Structure, Directors’ Remuneration Disclosure Level and Firm Value in Malaysia Open

Sonia Johanthan, Nurul Afidah Mohamad Yusof, Zam Zuriyati Mohamad, Krishna Moorthy · 2023

This study aims to determine the impact of corporate governance mechanism on the directors' remuneration disclosure level and firm value. Data were collected from annual reports of 200 selected companies listed in Bursa Malaysia from 2013 …

Upsurge of Online Shopping in Malaysia during COVID-19 Pandemic Open

Krishna Moorthy, Te Nian Ci, Aufa Amalina Kamarudin, Normala S. Govindarajo, Loh Chun T’ing · 2022

The aim of this study is to assess the factors, perceived usefulness (PU), perceived ease of use (PEOU), subjective norms (SN), perceived risk (PR) and situational influences (SI)) that influence the consumers’ behavioral intention to use …

Data Protection through Data Security-as-a-Service using Blockchain Enabled Platform Open

Magesh Kasthuri, Hitarshi Buch, Krishna Moorthy, Vinod Panicker · 2021

Data access is inevitable in today’s world and it is prone to threat attacks and hence data security is utmost important for any enterprise to handle industrial solutions. The economics of data being used across the industries rapidly grow…

Production And Characterization of Transportation Fuels From Domestic Plastic Wastes And Mixed Virgin Plastics By Low- Cost Catalytic Pyrolysis Open

Praveen Kumar Ghodke, Krishna Moorthy, Amit Kumar Sharma, Wei‐Hsin Chen · 2021

With increasing population, modernization, and industrialization, plastics usage is growing daily and results in vast plastic waste. Recycling these plastic wastes to hydrocarbon fuels is challenging due to their different chemical structu…

Trends in eBusiness and eGovernment Open

Antonio Sánchez‐Bayón, Miguel Ángel García-Ramos Lucero, Annie Ng Cheng San, Choy Johnn Yee, Krishna Moorthy , et al. · 2021

The first chapter is a critical review and a case study in eBusiness, with special attention to the digital currencies resource and its possibilities. 2. chapter attempts to incorporate the UTAUT model with perceived risk theory to explore…

Determinants of 3Rs behaviour in plastic usage: A study among Malaysians Open

Loh Chun T’ing, Krishna Moorthy, Chin Yoon Mei, Pik Yin Foo, Wong Zhi Ying , et al. · 2020

Students Rely Only on the Assurance of the Higher Education Institutions towards Service Quality of Campus Cafeterias Open

Krishna Moorthy, Chin Yoon Mei, Chum Yong Qi, Foo Jia Jing, Liang Mee Yi , et al. · 2020

This research examines students' satisfaction towards the service quality of cafeterias in higher education institutions.The study combines the SERQUAL model and PERVAL scale to study the students' satisfaction.Data for this research was c…

Tourists’ Satisfaction on Penang Hawker Centres, Malaysia Open

Krishna Moorthy, Loh Chun T’ing, Ong Zhan Hao, Chong Kim Seong, Emylia Cheong Ai Lin , et al. · 2019

The objective of this study is to identify the factors that affect satisfaction of Penang tourists who patronize Penang hawker centres by combining SERVQUAL model with food quality.The collected data from 259 tourists was analyzed and hypo…

Habit and hedonic motivation are the strongest influences in mobile learning behaviours among higher education students in Malaysia Open

Krishna Moorthy, Tsen Tzu Yee, Loh Chun T’ing, Vikniswari Vija Kumaran · 2019

Mobile learning has become a common experience in higher education and in the professional workforce. However, the readiness of accounting students to engage in such learning appears to be weaker than in other disciplines. Therefore, this …

Factors Affecting Students Choice of Higher Education Institution: A Malaysian Perspective Open

Krishna Moorthy, Sonia Johanthan, Chin Chee Hung, Khaw Chee Han, Ng Zi Zheng , et al. · 2019

Malaysia is currently having an increased competition among higher education institutions. The ambition of this research is to identify the relationship between the marketing mix model (7P) and students’ choice of Private Higher Education …

Behavioural Intention to Use Mobile Apps by Gen Y in Malaysia Open

Krishna Moorthy, Sonia Johanthan, Carmem Tham, Khoo Xiao Xuan, Lee Lit Yan , et al. · 2019

The purpose of this study is to identify the factors that affect the behavioural intention to use mobile apps by Gen Y in Malaysia. The Unified Theory of Acceptance and the Use of Technology 2 (UTAUT2) and the Diffusion of Innovation Theor…

Service Quality and Outpatients Satisfaction in Public Hospitals in Malaysia Open

Loh Chun T’ing, Krishna Moorthy, Ho Wai Kee, Cheang Wai Yee, Lim Wei Yee , et al. · 2019

The objective of this research is to determine the relationship between service quality and outpatients' satisfaction towards public hospitals in Malaysia. Five dimensions from SERVQUAL model, Competency, Responsiveness, Courtesy, Tangibil…

Breaking barriers in deployment of renewable energy Open

Seetharaman, Krishna Moorthy, Nitin Patwa, Saravanan, Yash P. Gupta · 2019

Several economic, institutional, technical and socio-cultural barriers hinder countries from moving from the high to the low emission pathway. The objective of this research is to find out the impacts of social, economic, technological and…

Internet Abuse Intention at Workplace among Employees: A Malaysian Perspective Open

Krishna Moorthy, Chin Yoon Mei, Choo Wan Cing, Lee Mang Yin, Lee Xin Hui , et al. · 2018

This study examines the factors that contribute to internet abuse intention among employees of SMEs in the services sector in Malaysia. Modified Theory of Planned Behaviour (TPB) model has been adopted as the theoretical framework. Primary…

INTENTION TO USE M-GOVERNMENT SERVICES: AGE, GENDER AND EDUCATION REALLY MATTER? Open

Annie Ng Cheng San, Choy Johnn Yee, Krishna Moorthy, Alex Foo Tun Lee · 2017

With the highest level of mobile penetration rate, the globe is now moving rapidly into mobile government (M-government). Despite its benefits, the acceptance of m-government services in Malaysia is still not widespread. This study attempt…

Barriers of Mobile Commerce Adoption Intention: Perceptions of Generation X in Malaysia Open

Krishna Moorthy, Suet‐Ling Ching, Yeong Weng Fatt, Chan Mun Yee, Elaine Chong Ket Yin , et al. · 2017

Many telecommunication companies in Malaysia have been attracted to invest significantly in the development of mobile commerce due to the explosive growth in the usage and market penetration of mobile devices. Eventhough generation X is ch…

Impact of Selling, General and Administrative Expenses on Financial Sustainability of IT Companies Listed in S&P 500 Open

Seetharaman, Krishna Moorthy, Saravanan, Santhikumar Pitta · 2016

Purpose – This paper attempts to determine the importance of financial sustainability and the impact of Selling, General and Administrative...

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