Kashif Farhat
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View article: Immersive virtual reality experiences: boosting potential visitor engagement and attractiveness of natural world heritage sites
Immersive virtual reality experiences: boosting potential visitor engagement and attractiveness of natural world heritage sites Open
Natural world heritage sites as destinations can have multiple orientations, namely cognitive (learning), affective (hedonism), and sustainability (nature). This study investigates how potential visitors can be attracted to such destinatio…
View article: Review of: "Shopping bags: own or plastic? Theoretical explanation of pro-environment consumer behavior in Vietnam"
Review of: "Shopping bags: own or plastic? Theoretical explanation of pro-environment consumer behavior in Vietnam" Open
Potential competing interests: No potential competing
View article: Exploring Drivers and Outcomes of Lurking Engagement and Posting Engagement in Social Media-Based Brand Communities:
Exploring Drivers and Outcomes of Lurking Engagement and Posting Engagement in Social Media-Based Brand Communities: Open
Social media-based brand communities (SMBBC) offer valuable opportunities for brands to build customer engagement (CE). Hitherto brands lack the knowledge of the forms of engagement in SMBBC that drive brand loyalty, effectiveness of inves…
View article: Connecting the Dots of Customer-Based Brand Equity to Brand Engagement: Using the Disjoint Two Stage Approach of PLS-SEM
Connecting the Dots of Customer-Based Brand Equity to Brand Engagement: Using the Disjoint Two Stage Approach of PLS-SEM Open
Purpose – The study aims to theoretically establish brand personality, brand experience, brand attributes, and brand affect as antecedents of brand engagement. Additionally, this study seeks to enhance customer-based brand equity and relat…
View article: Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan
Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan Open
Brand engagement is relatively a new concept in marketing. The objective of this research study is to unearth the relationship between brand engagement and customer-based brand eq-uity drivers; brand personality, brand experience, and bran…
View article: Impact of after-sales service on consumer behavioural intentions
Impact of after-sales service on consumer behavioural intentions Open
Technology in the industry has improved the processes, products and customer experience. Due to this, the importance of after sales service is increasing. The aim of this study is to identify the impact of after-sales service quality deliv…
View article: Impact of after-sales service on consumer behavioural intentions
Impact of after-sales service on consumer behavioural intentions Open
Technology in the industry has improved the processes, products and customer experience. Due to this, the importance of after sales service is increasing. The aim of this study is to identify the impact of after-sales service quality deliv…
View article: Building brand loyalty: An application of expectation confirmation model in mobile social commerce
Building brand loyalty: An application of expectation confirmation model in mobile social commerce Open
The study seeks to examine the role of perceived usefulness (PU) and confirmation (CN) on continuance usage intention of mobile social commerce (CI) and on user satisfaction (S). Furthermore, it examines the role of continuance intention a…
View article: Influencing factors of brand perception on consumers’ repurchase intention: An examination of online apparel shopping
Influencing factors of brand perception on consumers’ repurchase intention: An examination of online apparel shopping Open
The objective of this study is to analyse the impact of brand perception on repurchase intention in the case of online apparel shopping in Pakistan. This study is based on a more holistic approach than previous studies, incorporating multi…
View article: The Role of Customer Trust, Service Quality and Value Dimensions in Determining Satisfaction and Loyalty: An Empirical Study of Mobile Telecommunication Industry in Pakistan
The Role of Customer Trust, Service Quality and Value Dimensions in Determining Satisfaction and Loyalty: An Empirical Study of Mobile Telecommunication Industry in Pakistan Open
Svrha – Primarna je svrha ovoga istraživanja ispitati i istražiti čimbenike koji utječu na zadovoljstvo i lojalnost potrošača telekomunikacijskim uslugama jer se oni smatraju glavnim komponentama za osiguranje učinkovitosti i rasta u indus…
View article: ANTECEDENTS OF ATTITUDE TOWARD COUNTERFEIT WRIST WATCHES
ANTECEDENTS OF ATTITUDE TOWARD COUNTERFEIT WRIST WATCHES Open
This study aims to identify factors shaping attitude toward counterfeit products and their relative influence on attitude formation. This involves 200 potential and actual consumers of counterfeit products in an explanatory research. Antec…