Kate Friedel
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View article: Communicating Health Literacy on Prescription Medications on Social Media: In-depth Interviews With “Patient Influencers”
Communicating Health Literacy on Prescription Medications on Social Media: In-depth Interviews With “Patient Influencers” Open
Background Historically, pharmaceutical companies have struggled with trust and brand reputation among key stakeholders and have adopted innovative marketing strategies to reach patients directly and rebuild those relationships. Social med…
View article: Communicating Health Literacy on Prescription Medications on Social Media: In-depth Interviews With “Patient Influencers” (Preprint)
Communicating Health Literacy on Prescription Medications on Social Media: In-depth Interviews With “Patient Influencers” (Preprint) Open
BACKGROUND Historically, pharmaceutical companies have struggled with trust and brand reputation among key stakeholders and have adopted innovative marketing strategies to reach patients directly and rebuild those relationships. Social me…