Kirk Plangger
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View article: Decoding Responsible Procurement: Conceptualizing Bias Co‐evolution in AI‐aided Organizational Decision‐making
Decoding Responsible Procurement: Conceptualizing Bias Co‐evolution in AI‐aided Organizational Decision‐making Open
Many organizations actively employ artificial intelligence (AI) tools to enhance the speed, scale and consistency of decision‐making, including the resource intensive procurement process of supplier scouting—identifying and selecting high‐…
View article: Conceptualizing sustainable consumption priming: A scoping review
Conceptualizing sustainable consumption priming: A scoping review Open
While many psychological interventions encourage sustainable consumption by altering attitudes, these modified attitudes often do not result in sustainable choices leading to the need to test alternative interventions to facilitate sustain…
View article: Perceived brand transparency: A conceptualization and measurement scale
Perceived brand transparency: A conceptualization and measurement scale Open
Amid product scandals, corporate malpractices, and the proliferation of misinformation, consumers are becoming increasingly more skeptical about the brands they purchase. Transparency is often hailed as a strategic imperative to reassure c…
View article: Principles of responsible digital implementation: Developing operational business resilience to reduce resistance to digital innovations
Principles of responsible digital implementation: Developing operational business resilience to reduce resistance to digital innovations Open
Organizations are readily implementing innovative technological solutions, including artificial intelligence (AI) and robotics, to remain competitive. However, these implementations often disrupt the existing routines and practices of stak…
View article: Marketing experts are always right…aren't they? Disentangling the effects of expertise and decision‐making processes
Marketing experts are always right…aren't they? Disentangling the effects of expertise and decision‐making processes Open
Marketing experts are tasked with making important decisions that influence firms' performance. Some decision tasks are decomposable and can be broken down into smaller parts (e.g., pricing new products). Others are non‐decomposable and ar…
View article: Does (customer data) size matter? Generating valuable customer insights with less customer relationship risk
Does (customer data) size matter? Generating valuable customer insights with less customer relationship risk Open
Customer surveillance is a pervasive marketing practice that involves the collection, usage, and storage of customers' data from transactions, loyalty programs, and social media. Customer data are valuable to firms in gaining or maintainin…
View article: Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning
Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning Open
Many luxury brands are investing heavily in creating dynamic video content to actively engage consumers. While it is straightforward to calculate the views or “likes” from a particular campaign to benchmark performance, analyzing consumers…
View article: Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers
Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers Open
Purpose This paper aims to explore how business-to-business (B2B) salespeople use social media and emulate value creation strategies used by social media influencers. Design/methodology/approach Using 28 interviews with salespeople, this p…
View article: Buffer bots: The role of virtual service agents in mitigating negative effects when service fails
Buffer bots: The role of virtual service agents in mitigating negative effects when service fails Open
In recent years, marketers have placed increased reliance upon artificial intelligence (AI) and, subsequently, the use of virtual agents in customer service contexts is on the rise. Despite such service digitalization, service can still fa…
View article: How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry Open
Creative artificial intelligence technologies (e.g., deepfakes, generative adversarial networks) are enabling new ways of producing and editing the audio and visual content in advertising. These new tools highly automate extreme changes to…
View article: Unreal influence: leveraging AI in influencer marketing
Unreal influence: leveraging AI in influencer marketing Open
Purpose This paper aims to examine how consumers respond to social media influencers that are created through artificial intelligence (AI) and compares effects to traditional (human) influencers. Design/methodology/approach Across two empi…
View article: Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing
Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing Open
Marketing managers strive to build branded experiences that both excite and engage their customers in novel ways in order to enhance attitudes and encourage positive behaviors towards their brands. As it offers immersive and interactive en…
View article: Supply chain transparency: A bibliometric review and research agenda
Supply chain transparency: A bibliometric review and research agenda Open
Many organizations are confronted with the challenge of improving supply chain transparency not only to meet regulatory requirements, but also to optimize operations, guarantee the quality of outputs, and ensure the sustainability of proce…
View article: UNDERSTANDING ‘FAKE NEWS’: A BIBLIOGRAPHIC PERSPECTIVE
UNDERSTANDING ‘FAKE NEWS’: A BIBLIOGRAPHIC PERSPECTIVE Open
False information that appears similar to trustworthy media content, or what is commonly referred to as ‘fake news’, is pervasive in both traditional and digital strategic communication channels. This paper presents a comprehensive bibliog…
View article: Thinking beyond Privacy Calculus: Investigating Reactions to Customer Surveillance
Thinking beyond Privacy Calculus: Investigating Reactions to Customer Surveillance Open
As interactive technologies become more pervasive, firms are increasingly conducting customer surveillance—the acquisition, usage, and storage of consumers’ personal data—more covertly and with fewer resources. Privacy calculus—the rationa…
View article: New approaches to psychographic consumer segmentation
New approaches to psychographic consumer segmentation Open
Purpose While the motivation for collecting art has received considerable attention in the literature, less is known about the characteristics of the typical art collector. This paper aims to explore these characteristics to develop a typo…