Kyle Sevel
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View article: Do the Ends Justify the Means? The Relative Focus on Overhead Versus Outcomes in Charitable Fundraising
Do the Ends Justify the Means? The Relative Focus on Overhead Versus Outcomes in Charitable Fundraising Open
Prospective donors are often sensitive to the amount of overhead in charitable fundraising. The present studies examine how differences in one’s personal commitment to a cause moderate the relative focus on overhead versus outcomes in char…