Explanipedia

What do motives for quiet luxury consumption tell us about intrinsic vs. extrinic motivation for consumer behavior in general? Open

Charles R. Taylor · 2025

The Interplay of Mind and Body: The Impact of Influencers' Body Size and Motivation Appeals Open

Yoon‐Na Cho, Charles R. Taylor, Mivena Panteqi · 2025

Social media influencers have become increasingly prominent in advertising, and many play a role in shaping body image perceptions. This research proposes that disclosing influencers' body size through hashtags can help mitigate issues rel…

A Stakeholder Approach to the Regulation of On-Premise Signs Open

Christopher Auffrey, Mathew S. Isaac, Steven W. Kopp, Hannah R. Marriott, Aparna Sundar , et al. · 2024

Using stakeholder theory, this article introduces a framework to inform decision making with respect to the regulation of on-premise signs. Because signage resides in a broader, shared environment and its regulation largely takes place at …

Ad skipping, the ‘ad free internet’ and privacy: a call for research Open

Charles R. Taylor · 2024

Minimalism and advertising: a call for research Open

Charles R. Taylor · 2024

Do Non-Fungible Tokens Create Long-Term Value for Luxury Brands? The Effect of Nft Promotions on Customer Equity Open

Minjung Cho, Eunju Ko, Charles R. Taylor · 2024

Sonic branding as a promotional tool: a concept whose time has come and a call for research Open

Charles R. Taylor · 2023

Thoughts on cross-cultural advertising research in 2023 Open

Charles R. Taylor · 2023

Non-fungible tokens (NFTs) as promotional devices: research needs and future projections Open

Charles R. Taylor · 2023

Digging deeper on diversity and inclusion in Advertising research: a call to action Open

Charles R. Taylor · 2023

Editorial: New Thoughts on Advertising’s Impact on Consumer Prices Open

Charles R. Taylor · 2023

The COVID‐19 threat and luxury advertising Open

Tae Hyun Baek, Jungkeun Kim, Sukki Yoon, Yung Kyun Choi, Charles R. Taylor · 2023

The purpose of this research is to examine how the COVID‐19 pandemic has impacted the luxury goods industry. The authors hypothesize that pandemic threats drive consumers toward luxury consumption to increase their perceptions of control. …

Reflections on the International Journal of Advertising on the journal’s history and first 40 years Open

Charles R. Taylor, Douglas West, Colin McDonald, Michael Waterson · 2022

Future needs in gender and LGBT advertising portrayals Open

Charles R. Taylor · 2022

Editorial: Advertising and small businesses: the need for more research Open

Charles R. Taylor · 2022

Research on advertising in the metaverse: a call to action Open

Charles R. Taylor · 2022

Editorial: a call for more research on authenticity in corporate social responsibility programs Open

Charles R. Taylor · 2021

As evidenced by the Business Roundtable’s (2019) revised ‘Statement of the Purpose of a Corporation,’ which commits to companies serving a broader set of stakeholders than just shareholders – inclu...

Generational research and advertising to various age cohorts Open

Charles R. Taylor · 2021

In a previous editorial, I called for more research on advertising to younger consumers, with a special focus on Millennials, given that group’s growing size and influence (Taylor 2018). While adve...

Editorial: on Hideki Matsuyama and the need for more study of global brand equity Open

Charles R. Taylor · 2021

I recently wrote a column for Forbes.com (Taylor 2021) in which I critiqued predictions the Japanese golfer Hideki Matsuyama’s victory in the Masters Golf Tournament at Augusta, Georgia would prope...

Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising Open

Alexander Mafael, Sascha Raithel, Charles R. Taylor, David W. Stewart · 2021

Prior research on creativity and the effectiveness of executional factors in advertising has focused on the impact of uniqueness and consistency in comparison to prior and competitive advertising. Relatively little is known about the speci…

Charting the path forward for the International Journal of Advertising Open

Charles R. Taylor · 2021

The International Journal of Advertising (IJA) is now entering its 40th year of publication. As such, it is timely to reflect on the journal’s history and what path it should take going forward. I ...

The urgent need for more research on influencer marketing Open

Charles R. Taylor · 2020

Journal editors are often asked at ‘Meet the Editor’ sessions at conferences to identify what current hot topics in the field are. It is true that as editors, we have some inside information on wha...

Advertising and COVID-19 Open

Charles R. Taylor · 2020

These are challenging times for the advertising industry. The past few months have seen advertising expenditures in much of the world decline substantially. The situation is likely to worsen at lea...

Table of Contents Open

Mackenzie J. Ferrante, Brian Lo, Madeleine Sigman‐Grant, Laura Bellows, Kathie L. Pratt , et al. · 2020

Common mistakes made in submissions to leading advertising journals Open

Charles R. Taylor · 2020

I recently acquired a book edited by David W. Stewart and Daniel M. Ladik titled, “How to Get Published in the Best Marketing Journals.” While I would very much enjoy seeing a similar book (or arti...

Issue Information Open

Cheris W. C. Chow, Gianluigi Guido, Richard J. Harnish, Philippe Aurier, Barry J. Babin , et al. · 2020

What the Business Roundtable’s Statement on the Purpose of a Corporation Means for the Study of Corporate Social Responsibility in Advertising Open

Charles R. Taylor · 2019

(2019). What the Business Roundtable's Statement on the Purpose of a Corporation Means for the Study of Corporate Social Responsibility in Advertising. International Journal of Advertising: Vol. 38, No. 8, pp. 1067-1069.

Disasters, hope and globalization: exploring self-identification with global consumer culture in Japan Open

Shintaro Okazaki, Charles R. Taylor, Patrick Vargas, Jörg Henseler · 2019

Purpose An unconscious concern regarding one’s inevitable death, known as mortality salience, may affect consumers’ brand choices in the aftermath of disastrous events, such as earthquakes. The purpose of this paper is to examine the role …

Over the Top, Connected, Programmatic and Addressable Television! What Does It All Mean? Definitions and a Call for Research Open

Charles R. Taylor · 2019

The idea that television advertising will move to a situation where individuals watching the same programming will view different messages target to them has been around for some time, yet such exp...

The International Journal of Advertising Now Welcomes ‘Perspectives’ Papers Open

Charles R. Taylor · 2019

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