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View article: The Moderating Role of Agricultural Product Categories in the Relationship Between Digital Marketing Competencies and Marketing Performance
The Moderating Role of Agricultural Product Categories in the Relationship Between Digital Marketing Competencies and Marketing Performance Open
Digital transformation has become a critical driver of competitiveness in various industries including agriculture. With challenges such as limited market access and low competitiveness of agricultural products, digital marketing competenc…
View article: The Role of Ownership and Attention in Driving Buying Intention in E-Commerce
The Role of Ownership and Attention in Driving Buying Intention in E-Commerce Open
This study examines the impact of perceived review credibility on purchase intention, focusing on the mediating role of perceived belongingness and the moderating role of need for cognition. This study used a quantitative approach, using a…
View article: Determinants of Earnings Management in Food and Beverage Sector Companies in Indonesian
Determinants of Earnings Management in Food and Beverage Sector Companies in Indonesian Open
This research aims to provide evidence that leverage, managerial ownership, board of directors, and firm size affect earnings management. The type of research used in this research is quantitative research with a descriptive approach. The …