Len Cairns
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View article: Ethnoconsumerism in tourism, the need for ethnocapability
Ethnoconsumerism in tourism, the need for ethnocapability Open
A significant management challenge for the future of international tourism is satisfying visitors who have profoundly different cultural beliefs and traditions. With the emerging growth of one global market, limited vigorous research exist…
View article: Ethnoconsumerism and ethnocapability: an evolution of typologies in relationship marketing
Ethnoconsumerism and ethnocapability: an evolution of typologies in relationship marketing Open
A method of analysis is required to synthesise the consumer behaviour decision making processes of different segments in order to facilitate understanding in marketing. These multicultural sectors contain ethnic groups whose spiritual beli…