Leonidas C. Leonidou
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View article: An Enquiry into MNEs’ CSR Practices: Literature Assessment, Managerial Implications, and Academic Perspectives
An Enquiry into MNEs’ CSR Practices: Literature Assessment, Managerial Implications, and Academic Perspectives Open
As a result of growing concerns by stakeholder groups in different parts of the world for the economic, social, and environmental value created by multinational enterprises (MNEs), research has explored MNEs’ corporate social responsibilit…
View article: Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus
Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus Open
The widespread use of social media as a marketing tool during the last decade has been responsible for attracting a significant volume of academic research, which, however, can be described as highly fragmented to yield clear directions an…
View article: Being creative under the Covid-19 pandemic crisis: the role of effective inter-organizational relationship management
Being creative under the Covid-19 pandemic crisis: the role of effective inter-organizational relationship management Open
Purpose Anchored on the broaden-and-build theory and the circumplex model, the authors develop and test a conceptual model in which satisfaction, influenced by an effective handling of communication, cooperation, conflict, and opportunism,…
View article: Effective Small and Medium-Sized Enterprise Import Strategy: Its Drivers, Moderators, and Outcomes
Effective Small and Medium-Sized Enterprise Import Strategy: Its Drivers, Moderators, and Outcomes Open
The authors propose a conceptual model of the drivers, moderators, and outcomes of a firm's effective import strategy, anchored on the dynamic capabilities and industrial organization theories. Whereas the former theory explains the mechan…
View article: Applying the reduce, reuse, and recycle principle in the hospitality sector: Its antecedents and performance implications
Applying the reduce, reuse, and recycle principle in the hospitality sector: Its antecedents and performance implications Open
Although the literature on eco‐friendly strategies followed by firms is abundant, the focus on the reduce, reuse, and recycle (3Rs) policies as the cornerstone of environmental sustainability is scarce. This study examines the 3Rs environm…
View article: Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda Open
Although social media use is gaining increasing importance as a component of firms’ portfolio of strategies, scant research has systematically consolidated and extended knowledge on social media marketing strategies (SMMSs). To fill this r…
View article: Socially responsible international business: review, synthesis, and directions
Socially responsible international business: review, synthesis, and directions Open
Recent decades have witnessed growing concerns by various stakeholders regarding the social implications of international firms’ activities. This chapter systematically reviews the knowledge contained in 156 articles focusing on socially r…
View article: The Role of Exporters’ Emotional Intelligence in Building Foreign Customer Relationships
The Role of Exporters’ Emotional Intelligence in Building Foreign Customer Relationships Open
Despite the critical importance of emotional intelligence in effectively interacting with other people, its role has been overlooked in scholarly research on cross-border interorganizational relationships. Drawing on emotion regulation the…