Lilian Karimi Mugambi Mwenda
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View article: Tech-Enabled Hospitality: How ICT Tools Transform Hotel Performance in Meru County, Kenya
Tech-Enabled Hospitality: How ICT Tools Transform Hotel Performance in Meru County, Kenya Open
The study examined the impact of Information and Communication Technology (ICT) tools on the performance of hotels in Meru County, Kenya. While ICT has transformed the global hospitality industry, rural and semi-urban hotels often lag in a…
View article: New Venture Survival Challenges in Kenya: Does Business Incubation Help?
New Venture Survival Challenges in Kenya: Does Business Incubation Help? Open
Small enterprises face a myriad of challenges that include; lack of access to finance, especially long-term finance, cannot benefit from scale economies, constraints in process and product innovation, difficulties in accessing tangible and…
View article: Role of Employee Commitment in Total Quality Management on Performance of Institutions of Higher Learning in Kenya
Role of Employee Commitment in Total Quality Management on Performance of Institutions of Higher Learning in Kenya Open
Employee commitment is one of the common thematic areas for TQM in the service sector. It is crucial in fostering a sense of purpose, dedication, and alignment with the organization's mission and values. Since organization performance is l…
View article: Effect of Digital Security Systems on Market Performance in 3-5 Star Rated Hotels in Nakuru County, Kenya
Effect of Digital Security Systems on Market Performance in 3-5 Star Rated Hotels in Nakuru County, Kenya Open
The study sought to assess the effect of digital security systems on hotel market performance in 3- 5-star rated hotels in Nakuru, Kenya. The research included a conceptual framework that showed the relationship between digital security sy…
View article: The Importance of Customer Focus on the Institutional Performance of Private Universities in Kenya
The Importance of Customer Focus on the Institutional Performance of Private Universities in Kenya Open
Institutions of higher learning (universities) have gradually adopted the total quality management (TQM) system to ensure quality product offerings and achieve competitive advantage. Universities in sub-Sahara Africa are vehicles of econom…
View article: Effect of Technological Innovations on Restaurant Sustainability in Nairobi County, Kenya
Effect of Technological Innovations on Restaurant Sustainability in Nairobi County, Kenya Open
The hospitality industry, which is defined by social interaction and gathering, was seriously threatened by the coronavirus disease 2019. The pandemic exacerbated risk in several ways, putting sustainability as a critical objective at a cr…
View article: Talent Management Strategies and Service Delivery in County Governments in Kenya
Talent Management Strategies and Service Delivery in County Governments in Kenya Open
A proactive human resource management (HRM) system in public sector organizations is critical for effective public service delivery. However, sub-national(county) governments (SNGs) in Kenya faced significant challenges in acquiring and re…
View article: Strategic Human Resource Planning and Service Delivery in County Governments in Kenya
Strategic Human Resource Planning and Service Delivery in County Governments in Kenya Open
Strategic human resource management in public sector organizations enables governance arrangements that promote efficient service delivery. However, service delivery in county governments in Kenya gets stymied by both human resource and fu…
View article: Entrepreneurial Culture and Innovation by 1-3 Star Rated Hotels in Kenya
Entrepreneurial Culture and Innovation by 1-3 Star Rated Hotels in Kenya Open
Purpose: The main purpose of this study was to assess the effect of entrepreneurial culture as a driver of innovation by 1-3 star rated hotels in Kenya.
Methodology: This study considered positivism philosophy, a quantitative measurement …
View article: Relationship between Firm Readiness and the Adoption of Digitalized Marketing Operations Tactics by Chain Supermarkets in Kenya
Relationship between Firm Readiness and the Adoption of Digitalized Marketing Operations Tactics by Chain Supermarkets in Kenya Open
Purpose: Digitalized marketing operations has transformed the retail sectors by providing access to instantaneous, inexpensive contact among sellers, buyers, investors and advertisers anywhere in the world. This has made traditional market…
View article: Effects of Firm Size on Adoption of Digitalized Marketing Operations Tactics by Chain Supermarkets in Kenya
Effects of Firm Size on Adoption of Digitalized Marketing Operations Tactics by Chain Supermarkets in Kenya Open
Purpose: There are different types of drivers of adoption of digitalized marketing operations tactics which include firm size, firm readiness, perceived benefits, perceived barriers, customer pressure and competitive pressure. The purpose …
View article: Market Development Strategies and Market Performance of Small and Medium-Tiered Deposit-Taking Saccos in Kenya
Market Development Strategies and Market Performance of Small and Medium-Tiered Deposit-Taking Saccos in Kenya Open
Purpose: To explore the effect of market development strategies on the market performance of small and medium-tiered deposit-taking SACCOs in Kenya
Methodology: This proposed study utilized the positivism research philosophy and adopted a…
View article: Market Penetration Strategies and Market Performance of Small and Medium-Tiered Deposit-Taking Saccos in Kenya
Market Penetration Strategies and Market Performance of Small and Medium-Tiered Deposit-Taking Saccos in Kenya Open
Purpose: To explore the effect of market penetration strategies on the market performance of small and medium-tiered deposit-taking SACCOs in Kenya
Methodology: This proposed study utilized the positivist research philosophy and adopted a…
View article: Effects of Self-Imposed Barriers Towards Career Advancement of Women in The Hospitality Industry, 3-5 Star Hotels in Nakuru County
Effects of Self-Imposed Barriers Towards Career Advancement of Women in The Hospitality Industry, 3-5 Star Hotels in Nakuru County Open
The general objective of this study was to assess the effect of self-imposed barriers towards career advancement of women in the hospitality industry; 3–5-star hotels in Nakuru County. The specific objectives of the study were the effect o…
View article: ENTREPRENEURIAL MINDSET AND INNOVATION BY 1-3 STAR RATED HOTELS IN KENYA
ENTREPRENEURIAL MINDSET AND INNOVATION BY 1-3 STAR RATED HOTELS IN KENYA Open
Purpose: The study aimed to assess the effect of entrepreneurial mindset on innovation by 1-3 star rated hotels in Kenya.
Methodology: This study considered positivism philosophy, quantitative measurement paradigm. The study targeted 111 …
View article: ENTREPRENEURIAL LEADERSHIP AND INNOVATION BY 1-3 STAR RATED HOTELS IN KENYA
ENTREPRENEURIAL LEADERSHIP AND INNOVATION BY 1-3 STAR RATED HOTELS IN KENYA Open
Purpose: The study aimed to assess the effect of entrepreneurial leadership on innovation by 1-3 star rated hotels in Kenya.
Methodology: This study considered positivism philosophy, quantitative measurement paradigm. The study targeted 1…
View article: EFFECT OF INFRASTRUCTURAL FACILITIES SUPPORT PROVIDED BY BUSINESS INCUBATORS ON TECHNOLOGY BASED NEW VENTURE CREATION IN KENYA
EFFECT OF INFRASTRUCTURAL FACILITIES SUPPORT PROVIDED BY BUSINESS INCUBATORS ON TECHNOLOGY BASED NEW VENTURE CREATION IN KENYA Open
Working in a post-Communist economy, the recently-elected government of Hungary has developed a policy and plan to foster the establishment and development of entrepreneurship and small business growth. This article surveys the recent poli…