Lisa Eckmann
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View article: Shifting Toward Quality: How Communicating “Cost per Wear” Influences Consumer Preference for Clothing
Shifting Toward Quality: How Communicating “Cost per Wear” Influences Consumer Preference for Clothing Open
Consumers heavily overconsume and underutilize clothing, resulting in substantial resource waste in the fashion domain. As a potential remedy, fashion blogs and small businesses have suggested evaluating clothing based on cost per wear (CP…
View article: Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food
Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food Open
Point‐of‐sale anthropomorphism—attributing human characteristics to nonhuman entities—has been shown to increase evaluations of food that deviates in shape or form from consumer expectations (“imperfect food”). However, while previous rese…
View article: The nature of processing fluency: Amplification versus hedonic marking
The nature of processing fluency: Amplification versus hedonic marking Open
When processing an object, the human cognitive system instantaneously produces a latent experience of processing fluency that has been shown to influence a wide variety of judgments (e.g., liking, beauty, truth, safety, trustworthiness, et…