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View article: The Effect of Content Duration and Subtitles of TikTok Live Social Media Marketing on Word of Mouth Online Halal Fashion Products
The Effect of Content Duration and Subtitles of TikTok Live Social Media Marketing on Word of Mouth Online Halal Fashion Products Open
This study investigates the impact of content duration and subtitles in TikTok Live marketing on electronic word-of-mouth (eWOM) for halal fashion products. Utilizing a quantitative approach, we analyzed 161 videos from 49 TikTok accounts …