Luca Panzone
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View article: Taxing and nudging to reduce carbon emissions: Results from an online shopping experiment
Taxing and nudging to reduce carbon emissions: Results from an online shopping experiment Open
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View article: Clean substitutes and the effectiveness of carbon foot print labels vs. Pigovian subsidies: evidence from a field experiment
Clean substitutes and the effectiveness of carbon foot print labels vs. Pigovian subsidies: evidence from a field experiment Open
We study how substitutability between clean and dirty alternatives affects the effectiveness of environmental regulation in a field experiment that controls for the choice set of respondents. We consider four product categories with clean …
View article: Follow-the-leader ? Measuring the internationalisation of law
Follow-the-leader ? Measuring the internationalisation of law Open
Expressive law is said to induce compliance with stated principles without a price on non-compliance. We empirically assess this proposition, by attempting to dis-entangle the impacts of a legal change (a 5p charge on use of plastic bags),…
View article: Crowding-in, crowding-out and over-crowding: the interaction between price and quantity based instruments and intrinsic motivation
Crowding-in, crowding-out and over-crowding: the interaction between price and quantity based instruments and intrinsic motivation Open
We conduct a field experiment involving real purchasing decisions in a large supermarket chain to test the effect of different regulatory interventions aiming to induce a more climate-friendly diet on intrinsic motivation. Focusing on shop…
View article: Why do I act for the environment? Socioeconomic status moderates the relationship between climate change beliefs and sustainable actions.
Why do I act for the environment? Socioeconomic status moderates the relationship between climate change beliefs and sustainable actions. Open
Effectively responding to climate change requires participation of all people across a diverse socio-cultural spectrum who vary in their psychological processes.Previous research shows that socioeconomic status (SES) influences how strongl…
View article: Exploring intergenerational differences in consumer acceptance of insects-fed farmed fish
Exploring intergenerational differences in consumer acceptance of insects-fed farmed fish Open
This study delves into the multi-faceted process of consumer acceptance of innovative food products, such as insect-fed farmed fish. This is a food product that introduces new, though potentially conflicting, intangible attributes aligning…
View article: Healthy foods, healthy sales? Cross-category effects of a loyalty program promoting sales of fruit and vegetables
Healthy foods, healthy sales? Cross-category effects of a loyalty program promoting sales of fruit and vegetables Open
Globally, consumption of Fruit and Vegetables (F&V) remains below nutritional guidelines. With retailers accounting for a large portion of F&V sales, marketing can be key to increase F&V consumption at household level. However, a key chall…
View article: Nudging the Food Basket Green: The Effects of Commitment and Badges on the Carbon Footprint of Food Shopping
Nudging the Food Basket Green: The Effects of Commitment and Badges on the Carbon Footprint of Food Shopping Open
We use an incentive-compatible experimental online supermarket to test the role of commitment and badges in reducing the carbon footprint of grocery shopping. In the experiment, some participants had the opportunity to voluntarily commit t…
View article: Nudging the acceptance of insects-fed farmed fish among mature consumers
Nudging the acceptance of insects-fed farmed fish among mature consumers Open
The increased demand for aquaculture products is raising concerns over the impact it has on the environment. Fish-based feed contributes to the unsustainability of aquaculture, as it puts pressure on the current stock of wild fish. Insect-…
View article: Healthy foods, healthy sales? Cross-category spillover effects of a reward program promoting sales of fruit and vegetables
Healthy foods, healthy sales? Cross-category spillover effects of a reward program promoting sales of fruit and vegetables Open
Introduction & BackgroundGlobally, consumption of Fruit and Vegetables (F&V) remains below nutritional guidelines. Marketing healthy products can be complex for retailers, and a key challenge is the design of strategies that benefit retail…
View article: Consumer concerns over food insecurity drive reduction in the carbon footprint of food consumption
Consumer concerns over food insecurity drive reduction in the carbon footprint of food consumption Open
Food security is increasingly a societal concern, also in developed economies. While originally developed through a nutritional lens, food security is also increasingly incorporating the environmental quality of diets. This study develops …
View article: Do rational people sometimes act irrationally? A dynamic self-regulation model of sustainable consumer behavior
Do rational people sometimes act irrationally? A dynamic self-regulation model of sustainable consumer behavior Open
Significant literature in behavioral economics and psychology has examined why an individual's moral decisions sometimes appear irrational. For example, an individual may display "moral licensing", whereby performing a good act licenses a …
View article: What Is the Value of a “Mountain Product” Claim? A Ranking Conjoint Experiment on Goat’s Milk Yoghurt
What Is the Value of a “Mountain Product” Claim? A Ranking Conjoint Experiment on Goat’s Milk Yoghurt Open
Rural development is complex in marginal and disadvantaged areas, such as mountains, which impose high labour costs and restrict farmers in their choices of crop and livestock. To recognise this problem, the European Union regulates the us…
View article: Molecular marketing, personalised information and willingness‐to‐pay for functional foods: Vitamin D enriched eggs
Molecular marketing, personalised information and willingness‐to‐pay for functional foods: Vitamin D enriched eggs Open
Increasingly, the health claims made by food products focus on the marketing of specific molecular enrichments. Research exploring consumers’ willingness to pay (WTP) for health claims assumes that individuals hold perfect information on t…
View article: The role of cooking in consumers' quality formation: An exploratory study of beef steaks
The role of cooking in consumers' quality formation: An exploratory study of beef steaks Open
The role of cooking on pre- and post-consumption quality expectations and its impact on satisfaction during the eating experience is under-researched. To address this gap, a 'task and talk' focus group study involving participants preparin…
View article: The Importance of Citizen Scientists in the Move Towards Sustainable Diets and a Sustainable Food System
The Importance of Citizen Scientists in the Move Towards Sustainable Diets and a Sustainable Food System Open
To enhance sustainability, the food system requires significant shifts in the production, processing and supply of food. Ideally, a sustainable food system should operate, not only to protect the biosphere, but also to provide nutritious, …
View article: A ridge regression approach to estimate the relationship between landfill taxation and waste collection and disposal in England
A ridge regression approach to estimate the relationship between landfill taxation and waste collection and disposal in England Open
The production of household waste is characterised by externalities and market failure, where the decision to consume does not consider the environmental impact of consequent waste generated. Policy interventions in the UK have focused pri…
View article: Sustainable by Design: Choice Architecture and the Carbon Footprint of Grocery Shopping
Sustainable by Design: Choice Architecture and the Carbon Footprint of Grocery Shopping Open
The increase in global temperatures requires substantial reductions in the greenhouse emissions from consumer choices. The authors use an experimental incentive-compatible online supermarket to analyze the effect of a carbon-based choice a…
View article: How Does Citizen Science Compare to Online Survey Panels? A Comparison of Food Knowledge and Perceptions Between the Zooniverse, Prolific and Qualtrics UK Panels
How Does Citizen Science Compare to Online Survey Panels? A Comparison of Food Knowledge and Perceptions Between the Zooniverse, Prolific and Qualtrics UK Panels Open
With an increasing focus on the uptake of healthy and sustainable diets, a growing body of research has explored consumer perceptions and understanding of the environmental impacts and safety of foods. However, this body of research has us…
View article: Piloting Citizen Science Methods to Measure Perceptions of Carbon Footprint and Energy Content of Food
Piloting Citizen Science Methods to Measure Perceptions of Carbon Footprint and Energy Content of Food Open
There is a food knowledge disconnect between the food research community, and the general population. Food experts know detailed information about foods, but there is a lack of understanding about what citizens know. Citizen science has be…
View article: The COVID-19 Pandemic and Its Implications for Rural Economies
The COVID-19 Pandemic and Its Implications for Rural Economies Open
This paper presents a rapid assessment of current and likely future impacts of the COVID-19 outbreak on rural economies given their socio-economic characteristics. Drawing principally on current evidence for the UK, as well as lessons from…
View article: Consumer attitudes towards production diseases in intensive production systems
Consumer attitudes towards production diseases in intensive production systems Open
Many members of the public and important stakeholders operating at the upper end of the food chain, may be unfamiliar with how food is produced, including within modern animal production systems. The intensification of production is becomi…