Míriam Borchardt
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View article: Purpose and Profit: Social and Environmental Marketing for Large Companies in Adverse Scenarios
Purpose and Profit: Social and Environmental Marketing for Large Companies in Adverse Scenarios Open
This qualitative study explored how large companies use social and environmental marketing to boost results in adverse scenarios, analyzing interviews with marketing managers and public documents. The findings reveal distinct strategies. T…
View article: Are Sustainable Supply Chains Managing Scope 3 Emissions? A Systematic Literature Review
Are Sustainable Supply Chains Managing Scope 3 Emissions? A Systematic Literature Review Open
The sustainable supply chain management (SSCM) literature does not directly address Scope 3 emissions despite their role as primary drivers of greenhouse gas emissions. This study aims to provide an overview of the main themes through whic…
View article: Direcionamentos propostos para a redução do desperdício de alimentos no contexto de instituições públicas hospitalares no Estado do Tocantins
Direcionamentos propostos para a redução do desperdício de alimentos no contexto de instituições públicas hospitalares no Estado do Tocantins Open
O estudo apresenta um conjunto de direcionamentos propostos para diminuir o desperdício de alimentos em hospitais públicos localizados no Estado do Tocantins (TO). O desperdício de alimentos é visto como um indicador crucial para a sustent…
View article: Alternativas para o aumento da eficácia do processo de capacitação de novos funcionários de uma instituição bancária
Alternativas para o aumento da eficácia do processo de capacitação de novos funcionários de uma instituição bancária Open
A intensa concorrência e a diversidade das instituições financeiras impulsionam uma busca incessante por eficiência operacional, evidenciando a necessidade de qualificação e aprimoramento contínuos dos funcionários. Sendo assim, o objetivo…
View article: INFERÊNCIAS SOBRE UMA POSSÍVEL REDUÇÃO NA DEMANDA DE PETRÓLEO NO MERCADO ATRAVÉS DA TEORIA FUNDAMENTADA EM DADOS
INFERÊNCIAS SOBRE UMA POSSÍVEL REDUÇÃO NA DEMANDA DE PETRÓLEO NO MERCADO ATRAVÉS DA TEORIA FUNDAMENTADA EM DADOS Open
Esse estudo objetivou entender de que forma as empresas e economias do mundo poderiam se organizar no caso de uma possível redução na demanda por Petróleo e Gás. O estudo utilizou-se da Teoria Fundamentada em Dados (LGT) para realizar uma …
View article: COMO O DESIGN THINKING PODE CONTRIBUIR COM A TRANSFORMAÇÃO DIGITAL: ANÁLISE E REVISÃO SISTEMÁTICA DA LITERATURA
COMO O DESIGN THINKING PODE CONTRIBUIR COM A TRANSFORMAÇÃO DIGITAL: ANÁLISE E REVISÃO SISTEMÁTICA DA LITERATURA Open
View article: A LOGÍSTICA LEAN COMO ESTRATÉGIA DE REDUÇÃO DE DESPERDÍCIOS NO CARREGAMENTO DE AÇÚCAR: UM ESTUDO DE CASO EM UMA INDÚSTRIA SUCROALCOLEIRA
A LOGÍSTICA LEAN COMO ESTRATÉGIA DE REDUÇÃO DE DESPERDÍCIOS NO CARREGAMENTO DE AÇÚCAR: UM ESTUDO DE CASO EM UMA INDÚSTRIA SUCROALCOLEIRA Open
View article: ESTUDO SOBRE A ELABORAÇÃO DE UM INSTRUMENTO PARA AVALIAR A MATURIDADE DOS MODELOS DE NEGÓCIOS E SUA ORIENTAÇÃO PARA SUSTENTABILIDADE
ESTUDO SOBRE A ELABORAÇÃO DE UM INSTRUMENTO PARA AVALIAR A MATURIDADE DOS MODELOS DE NEGÓCIOS E SUA ORIENTAÇÃO PARA SUSTENTABILIDADE Open
View article: Alavancagem das vendas por cross-selling e up-selling por meio de soluções digitais
Alavancagem das vendas por cross-selling e up-selling por meio de soluções digitais Open
Nos últimos anos as plataformas de vendas on-line surgiram como alternativa e contribuíram para fortalecer a conexão além do ponto de venda físico entre consumidores e marcas. Pensando nisso, com a intenção de contribuir para o aprimoramen…
View article: Proposta de modelo de planejamento, projeto e execução para aprimorar a construção civil com apoio das tecnologias digitais
Proposta de modelo de planejamento, projeto e execução para aprimorar a construção civil com apoio das tecnologias digitais Open
As falhas nos controles de custos e prazos na construção civil podem ocasionar atrasos na entrega de obras, gastos excedentes, além da insatisfação do cliente e até mesmo prejuízos financeiros incalculáveis. Parte destes problemas se dá a …
View article: Developing a Sustainable Business Model in the Bioeconomy: A Case Study of an Amazon Rainforest Enterprise
Developing a Sustainable Business Model in the Bioeconomy: A Case Study of an Amazon Rainforest Enterprise Open
The importance of incorporating sustainability into business models is well recognized, particularly in the bioeconomy industry, where enterprises rely on natural resources as role material.This study aims to analyze how a bioeconomy (BE) …
View article: Implementing Sustainable Business Models: Lessons from Manufacturing B Corps
Implementing Sustainable Business Models: Lessons from Manufacturing B Corps Open
A Sustainable Business Model (SBM) considers the economic, social, and environmental aspects of sustainability to define the value proposition of an organization.Its implementation in the manufacturing sector is challenging and of specific…
View article: Leveraging Social Sustainability in the Amazonian Forest
Leveraging Social Sustainability in the Amazonian Forest Open
The social dimension of sustainability has not gained as much attention in bioeconomy (BE) literature as have the environmental and economic dimensions. Thus, this study's purpose is to analyze how social sustainability of the non-timber f…
View article: Análise de práticas de gestão adotadas por empresas de benefício
Análise de práticas de gestão adotadas por empresas de benefício Open
As empresas de benefício (benefit corporations, ou empresas B) são organizações que estão voltadas a gerarem impactos socioambientais positivos para a comunidade local em concomitância com a produção de lucro para os seus proprietários e/o…
View article: Food Waste in Distribution: Causes and Gaps to Be Filled
Food Waste in Distribution: Causes and Gaps to Be Filled Open
This qualitative study investigated the gaps that hinder fruit and vegetable waste reduction in small distributors serving the last miles of the food chain. Fifteen Brazilian distributors operating far from the producers were analyzed. The…
View article: Industry 5.0 Beyond Technology: An Analysis Through the Lens of Business and Operations Management Literature
Industry 5.0 Beyond Technology: An Analysis Through the Lens of Business and Operations Management Literature Open
Background/purpose : In comparison to Industry 4.0 (I4.0), Industry 5.0 (I5.0) shows a more systemic transformation that includes business innovations driving the transition to a sustainable, human-centric, and resilient industry. I5.0 imp…
View article: The effects of customer relationship management (CRM) on e-commerce evolution: A systematic review
The effects of customer relationship management (CRM) on e-commerce evolution: A systematic review Open
The developments triggered by marketing technologies in the information system of companies that took place in the mid-1990s through the tools of knowledge management, data mining, data quality, and social CRM, became effective in the cons…
View article: Guidelines for Implementing Innovations in Hospital Organizations
Guidelines for Implementing Innovations in Hospital Organizations Open
This article presents an approach on the theory of innovation in services and aims to propose a set of guidelines to support management during the implementation of innovations in hospital organizations.A case study was carried out with tw…
View article: Value Added Elements According to Buyer Companies in a B2B Context
Value Added Elements According to Buyer Companies in a B2B Context Open
This paper analyses how buyer companies perceive the value added to products and services offered by their suppliers and identifies the predominant elements that affect purchasing decisions and establishment of relationships between compan…
View article: Industry 5.0 Beyond Technology: An Analysis Through the Lens of Business and Operations Management Literature
Industry 5.0 Beyond Technology: An Analysis Through the Lens of Business and Operations Management Literature Open
View article: A digitally enabled circular economy for mitigating food waste: Understanding innovative marketing strategies in the context of an emerging economy
A digitally enabled circular economy for mitigating food waste: Understanding innovative marketing strategies in the context of an emerging economy Open
View article: Industry-retail symbiosis: What we should know to reduce perishable processed food disposal for a wider circular economy
Industry-retail symbiosis: What we should know to reduce perishable processed food disposal for a wider circular economy Open
View article: Green marketing in supermarkets: Conventional and digitized marketing alternatives to reduce waste
Green marketing in supermarkets: Conventional and digitized marketing alternatives to reduce waste Open
View article: Flexibility and orientation for two supply chains fashion industry markets: analysis and model for future research
Flexibility and orientation for two supply chains fashion industry markets: analysis and model for future research Open
This paper aimed to understand how flexibility can help large purchasing focal companies from fashion footwear industry to meet market demands, especially in international markets. We studied two supply chains of the fashion industry, one …
View article: Providing Goods to the Base of the Pyramid: Opportunities for Micro, Small and Medium-Sized Local Producers
Providing Goods to the Base of the Pyramid: Opportunities for Micro, Small and Medium-Sized Local Producers Open
The purpose of this research is to identify challenges and opportunities to micro, small and medium-sized producers that supply the base of the pyramid (BOP) market through small retails concerning products features and distribution system…
View article: Flexibilidade e orientação para mercados em duas cadeias de suprimentos da indústria da moda: análise e modelo para futuras pesquisas
Flexibilidade e orientação para mercados em duas cadeias de suprimentos da indústria da moda: análise e modelo para futuras pesquisas Open
Resumo O objetivo deste artigo foi entender como a flexibilidade pode auxiliar grandes empresas focais da indústria calçadista compradoras de materiais que serão usados em produtos de moda a atender a demandas de mercado, principalmente de…
View article: Drivers, opportunities and barriers for a retailer in the pursuit of more sustainable packaging redesign
Drivers, opportunities and barriers for a retailer in the pursuit of more sustainable packaging redesign Open
View article: Methodology for the collaboration in supply chains with a focus on continuous improvement
Methodology for the collaboration in supply chains with a focus on continuous improvement Open
A collaborative relationship between companies in a supply chain makes it possible to improve both the performance and the results of the companies and of the supply chain. Several studies have analyzed supply chains, but few studies have …
View article: PSS Offering in a B2B Context: Towards the Drivers to Enable Integrated Solutions
PSS Offering in a B2B Context: Towards the Drivers to Enable Integrated Solutions Open
This study analyses how drivers of PSS enable supplier companies to adoption integrated solutions in B2B relationships. Two case studies were performed in two large supplier companies that operate in different segments, which represents a …
View article: Value Added Elements According to Buyer Companies in a B2B Context
Value Added Elements According to Buyer Companies in a B2B Context Open
This paper analyses how buyer companies perceive the value added to products and services offered by their suppliers and identifies the predominant elements that affect purchasing decisions and establishment of relationships between compan…