M. Novan Saputra
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View article: Analysis of The Influence of Hedonic Digital Lifestyle on Consumptive E-Shopping Behavior of Generation Z Through E-Commerce Applications
Analysis of The Influence of Hedonic Digital Lifestyle on Consumptive E-Shopping Behavior of Generation Z Through E-Commerce Applications Open
This research aims to analyze the influence of a hedonic lifestyle on consumptive behavior in purchasing clothes via e-commerce among students. The author uses a quantitative research approach as a procedural step in this research. The aut…