Sandra María Correia Loureiro

City branding’s influence on social media engagement: the cool factor Open

Bruno Schivinski, Xiufang Li, Abdullah Alahmari, Quynh Nguyen, Barbara Czarnecka , et al. · 2025

Purpose Consumers interact with city brands in diverse ways. Through city-related social media engagement, consumers actively shape a city’s brand meaning and communication strategies. Drawing on city branding aspects, defined as physical …

How to Conduct Valuable Marketing Research With Neurophysiological Tools Open

José Enrique Bigné Alcañiz, Maarten A.S. Boksem, Luis‐Alberto Casado‐Aranda, Jesús García de Madariaga, Nadine R. Gier‐Reinartz , et al. · 2025

Consumer neuroscience is gaining attention in the marketing field. The growing interest calls for a framework integrating neuroscience in marketing. This paper aims to serve as a practical guide for conducting consumer research using neuro…

A Framework on Eudaimonic Well-Being in Destination Competitiveness Open

Eduardo Moraes Sarmento, Sandra María Correia Loureiro, Zorro Mendes, José Mascarenhas Monteiro, Sandra Fernandes · 2025

This research proposes a framework for Eudaimonic well-being in destination competitiveness. This framework is based on the theoretical Ritchie and Crouch’s model (1993, 2000, 2003) and the recent theoretical notion that a travel trip may …

Disidentification: The Long‐Term Effects of Offensive‐Discriminatory Advertising Open

Enav Friedmann, Eliran Solodoha, Sandra María Correia Loureiro, Lior Avieli · 2025

This study explores the long‐term consumer responses following exposure to offensive‐discriminatory advertising (ad) among members of discriminated groups. It aims to understand the dynamic consumer effect of such ads, particularly for tho…

How T-cruiscape shapes the flow experience of passenger's well-being Open

Marcya Stefany Gonzáles-Santiago, Sandra María Correia Loureiro, Daniela Langaro · 2025

LUXURY BRANDS IN ONLINE GAMING: ENHANCING PERCEIVED QUALITY OF LUXURY PRODUCTS Open

Mariana Berga Rodrigues, Sandra María Correia Loureiro, João Guerreiro, Maria Inês Romero · 2024

Over the past two decades, the luxury industry has undergone significant transformations. To maintain consumer engagement and visibility, luxury brands are now exploring the digital entertainment space, complementing their traditional stre…

AUTHENTICITY AND PRIDE DRIVE LOYALTY? EVIDENCE FROM AR-POWERED HERITAGE Open

Jorge Nascimento, Sandra María Correia Loureiro · 2024

Disruptive technological innovations, such as immersive technologies, are important for hospitality and tourism, and heritage in particular. One of such technologies is Augmented Reality (AR), which is increasingly adopted by heritage site…

BEING FASHION WITH A PURPOSE: EXPLORING CONSUMERS' WILLINGNESS TO PAY FOR SUSTAINABLE FASHION Open

Aleem Aihoor, Sandra María Correia Loureiro, Santos Mónica · 2024

Our daily lives are significantly influenced by the fashion industry, which shapes our identities and reflects our social and cultural values. However, the conventional fashion sector has been linked to numerous social and environmental pr…

SUSTAINABILITY CUES IN FASHION: PRACTITIONERS’ AND CONSUMERS’ PERSPECTIVES Open

Generoso Branca, Jorge Nascimento, Sandra María Correia Loureiro · 2024

This research examines the alignment between fashion practitioners’ and consumers’ perceptions of sustainability cues in the fashion industry by employing qualitative techniques. The findings reveal some divergences between their perspecti…

Implementing HbA1c monitoring in sub-Saharan Africa: Lessons learnt from a pilot project in Mozambique Open

Fausto Ciccacci, Flavio Ismael, Fernanda Parruque, Dércio Júlio Maquete, Sandra María Correia Loureiro , et al. · 2024

High-end fashion as a social phenomenon: Exploring the perceptions of designers and consumers Open

Yael Pedro, Enav Friedmann, Sandra María Correia Loureiro · 2024

Grounded on the social constructionist theory, this paper intends to compare the perceptions of the realities of high-end consumers and fashion designers on high-end brands. The main aim is to understand how the perception of luxury brands…

Understanding the desire for green consumption: Norms, emotions, and attitudes Open

Jorge Nascimento, Sandra María Correia Loureiro · 2024

Building on goal-directed behavior premises, this article sets out to develop a framework for explaining why consumers desire green products.Informed by a qualitative study exploring critical consumption incidents, the new model of green g…

Exploring Community Self-efficacy to Light Pollution Mitigation in A Tourism Destination Open

Áurea Rodrigues, Sandra María Correia Loureiro · 2024

Light pollution is an emergent environmental concern, it disrupts the natural patterns of wildlife, contributes to the increase in carbon dioxide in the atmosphere, disrupts human sleep, and obscures the stars in the night sky. However, ru…

Luxury fashion brand coolness: niche versus mass cool Open

Sandra María Correia Loureiro, Aihoor Kayoom Aleem, Mike Breazeale · 2024

Purpose This study aims to analyze the relationship of mass versus niche brand coolness on consumers’ brand loyalty, mediated by attitude toward the brand and moderated by conspicuous consumption; test the moderating role of conspicuous co…

Engaging with (vs. avoiding) personalized advertising on social media Open

Sandra María Correia Loureiro, Linda D. Hollebeek, Raouf Ahmad Rather, Luis Ruivo, Kristel Kaljund , et al. · 2023

This study investigates binomial consumer brand engagement (vs. advertising avoidance) in the social media context. Grounded in social exchange theory, the relationships between personalized advertising, information control, privacy concer…

Exploring drivers to engage in fashion luxury consumption Open

Sandra María Correia Loureiro, Maria Maximiano, Padma Panchapakesan · 2023

The main purpose of the current study is to analyze how desire, perceived-self, social values and involvement are related to consumer engagement into the fashion luxury industry. A sample of 295 luxury fashion consumers participate in the …

Metaverse for service industries: Future applications, opportunities, challenges and research directions Open

Timothy Jung, Justin Cho, Dai‐In Danny Han, Sun Joo Ahn, Mansi Gupta , et al. · 2023

Love Power: From Identification to Advocacy in Fashion Sportswear in the Social Media Context Open

Sandra María Correia Loureiro, Áurea Rodrigues, Catarina Martins · 2023

There is limited research on how sports fashion brands should develop their strategies to enhance customers’ virtual level of connectedness with companies, taking advantage of the recent expressive growth in social network users. Thus, a n…

Customer engagement in tourism and hospitality research Open

Raouf Ahmad Rather, Haywantee Ramkissoon, Linda D. Hollebeek, Sandra María Correia Loureiro · 2023

Customer engagement (CE), defined as a customer's resource investment in his/her brand or firm interactions, has evolved into an important tourism and hospitality marketing metric in the last decade. However, despite existing insight in th…

Smart speakers and customer experience in service contexts Open

Daniel Ruiz‐Equihua, Jaime Romero, Luis V. Casaló, Sandra María Correia Loureiro · 2023

The use of artificial intelligence‐based devices, such as smart speakers, is rising in frontline services, as such devices can perform several tasks for customers. However, little is known about customer responses to interactions with smar…

Human branding: from attachment strength to loyalty Open

Sandra María Correia Loureiro, Eduardo Moraes Sarmento, F. Vinagre, Mônica Ferreira · 2023

Human branding is everywhere and within every individual. With the increase in the importance of technology and social media, human branding becomes increasingly relevant, but it is still a branding concept with much room to explore. Celeb…

HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS Open

Mariana Berga Rodrigues, Maria Inês Romero, Sandra María Correia Loureiro · 2023

Throughout recent years, many physical establishments were forced to close, and events were canceled due to the outbreak of Covid-19. Consequently, brands, especially luxury brands, saw their contact with consumers greatly diminished and r…

THE PERCEPTION OF TRUST IN PERSONALIZED VIDEO NEWS GENERATED BY ARTIFICIAL INTELLIGENCE Open

Felipe Breviglieri, João Guerreiro, Sandra María Correia Loureiro · 2023

As the use of artificial intelligence (AI) grows, so do the questions regarding this new technology and its potential uses. Among the various possibilities and employment that could be offered by AI is personalized news technology. Nowaday…

SMART WELLNESS ROBOTS: HOW SERVICE ROBOTS AFFECT CONSUMER WELL-BEING Open

Sandra María Correia Loureiro, João Guerreiro · 2023

Technologies, such as Artificial Intelligence (AI) and robotics are emerging as a new way to improve services, readjusting and impacting all business industries and relationships among people (Loureiro et al., 2021; Makridakis, 2017; Mingo…

THE INFLUENCE OF AWE AND AUGMENTED REALITY (AR) FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS DESTINATIONS Open

Jorge Nascimento, Maria Rita Nogueira da Silva Afonso, Sandra María Correia Loureiro · 2023

Religious tourism is one of the most important touristic segments globally. Yet, thecognitive and emotional processes shaping destination loyalty in this context, and theimpacts of Augmented Reality (AR) technology were not fully investiga…

HOW ARTIFICIAL INTELLIGENCE TOOLS INFLUENCE CUSTOMER EXPERIENCE AND AVOIDANCE OF SIMILARITY Open

Sandra María Correia Loureiro, Mônica Ferreira, Ricardo Godinho Bilro, Lino Marques · 2023

The capability for Artificial Intelligence in the beauty industry is enormous, as customers are demanding increasingly customized offers that only these strategies can offer. However, there is still a scarcity of empirical research on cust…

BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS Open

Aihoor Kayoom Aleem, Sandra María Correia Loureiro, Jéssica Francisco Martinho · 2023

One of the main challenges brands face nowadays is the ability to provide a real-life experience through online platforms. The aim of this study is to analyze an AR try-on app versus a website, considering consumers self-concept and testim…

UNCOVERING THE RESEARCH ON THE ARTIFICIAL INTELLIGENCE-HUMAN RELATIONSHIP Open

Aoqiao Zhang, Sandra María Correia Loureiro, João Marques Guerreiro · 2023

Artificial intelligence (AI) technology is recognized as essential in the 4th industrial revolution (Schwab, 2017), which is capable of interacting with the environment and processing and transforming data information to inform goal-direct…

HOW SOCIAL ROBOTS ENHANCE MY WELL-BEING IN THE HOSPITALITY INDUSTRY Open

Ana F. Rodrigues, Sandra María Correia Loureiro, João Marques Guerreiro · 2023

Technologies such as Artificial Intelligence (AI) or Robotics are emerging as a new way of improving services, readjusting and impacting all business industries and relationships among people (Loureiro et al., 2021; Makridakis, 2017; Mingo…

Influence of individual and social values on customer engagement in luxury thermal spa hotels: The mediating roles of perceived justice and brand experience Open

Arnold Japutra, Sandra María Correia Loureiro, Sebastián Molinillo, Haryani Primanti · 2023

This study aims to examine how values (i.e., individual and social values) influence customer engagement after managing a service failure in the thermal spa hotel context, and the mediating roles of perceived justice and brand experience. …

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