Maja Adena
YOU?
Author Swipe
View article: Gratitude in fundraising: do ‘thank you in advance’ and handwritten thank you notes impact fundraising success?
Gratitude in fundraising: do ‘thank you in advance’ and handwritten thank you notes impact fundraising success? Open
While almost all charities rely on a set of donor appreciation strategies, their effectiveness for the success of fundraising campaigns is underresearched. Through two preregistered field studies conducted in collaboration with a leading G…
View article: Support for a right-wing populist party and subjective well-being: Experimental and survey evidence from Germany
Support for a right-wing populist party and subjective well-being: Experimental and survey evidence from Germany Open
With the rise of populism in many countries, including Germany, it is more important than ever to better understand the causes and consequences of populist support. Using two experiments within the context of a large panel survey, we study…
View article: Introduction to the special issue on ‘new directions in understanding philanthropic activities’
Introduction to the special issue on ‘new directions in understanding philanthropic activities’ Open
The papers in this Special Issue contribute to a rich literature on the economics of charitable giving. They address several novel questions covering a wide range of open issues in the philanthropic realm. For example, many of our papers s…
View article: HOME ALONE: WIDOWS' WELL-BEING AND TIME
HOME ALONE: WIDOWS' WELL-BEING AND TIME Open
We provide a comprehensive picture of well-being in widowhood. Most importantly, our analysis accounts for time use in widowhood, an aspect which has not been studied previously. Based on data from several European countries we trace the e…
View article: Voluntary ‘donations’ versus reward-oriented ‘contributions’: two experiments on framing in funding mechanisms
Voluntary ‘donations’ versus reward-oriented ‘contributions’: two experiments on framing in funding mechanisms Open
In an artefactual field experiment, we implemented a crowdfunding campaign for an institute’s summer party and compared donation and contribution framings. We found that the use of the word ‘donation’ generated higher revenue than the use …
View article: COVID-19 and pro-sociality: How do donors respond to local pandemic severity, increased salience, and media coverage?
COVID-19 and pro-sociality: How do donors respond to local pandemic severity, increased salience, and media coverage? Open
Has the COVID-19 pandemic affected pro-sociality among individuals? After the onset of the pandemic, many charitable appeals were updated to include a reference to COVID-19. Did donors increase their giving in response to such changes? In …
View article: Tax-price elasticity of charitable donations – evidence from the German taxpayer panel
Tax-price elasticity of charitable donations – evidence from the German taxpayer panel Open
I estimate permanent and transitory tax-price and income elasticity of charitable giving in Germany using a rich panel data of tax return for the years 2001–2006. Income tax reforms were implemented in 2004 and 2005. The results suggest th…
View article: How can we improve tax incentives for charitable giving? Lessons from field experiments in fundraising
How can we improve tax incentives for charitable giving? Lessons from field experiments in fundraising Open
There are several design elements shared between the treatment of donations in the tax code and fundraising strategies. Due to these similarities, law makers wishing to improve tax incentives for charitable giving can draw inspiration from…
View article: Bombs, broadcasts and resistance: Allied intervention and domestic opposition to the Nazi regime during World War II
Bombs, broadcasts and resistance: Allied intervention and domestic opposition to the Nazi regime during World War II Open
Can bombs and broadcasts instigate resistance against a foreign regime? In this paper, we examine the canonical case of bombing designed to undermine enemy morale - the Allied bomber offensive against Germany during World War II. Our evide…
View article: Consortium for the Social, Behavioural, Educational, and Economic Sciences (KonsortSWD)
Consortium for the Social, Behavioural, Educational, and Economic Sciences (KonsortSWD) Open
The social, behavioural, educational, and economic sciences offer indispensable perspectives and responses to the grand societal challenges the world is facing today. In addressing these challenges, the disciplines represented in KonsortSW…
View article: Personalized fundraising: A field experiment on threshold matching of donations
Personalized fundraising: A field experiment on threshold matching of donations Open
We study a form of threshold matching in fundraising where donations above a certain threshold are topped up with a fixed amount. We show theoretically that threshold matching can induce crowding in if appropriately personalized. In a fiel…
View article: Cultural divide and the new radical right-wing party in Germany (AfD)
Cultural divide and the new radical right-wing party in Germany (AfD) Open
It has been argued that the support for the new right-wing party, AfD, in Germany is not driven by socio-economic factors (Lengfeld 2017; Schröder 2018). On the basis of data from the German socio-economic panel Schröder (2018) concludes t…
View article: Giving Once, Giving Twice: A Two-Period Field Experiment On Intertemporal Crowding in Charitable Giving
Giving Once, Giving Twice: A Two-Period Field Experiment On Intertemporal Crowding in Charitable Giving Open
We study intertemporal crowding between two fundraising campaigns for the same charitable organization by manipulating donors' beliefs about the likelihood of future campaigns in two subsequent field experiments. The data shows that initia…
View article: Online fundraising, self-deception, and the long-term impact of ask avoidance
Online fundraising, self-deception, and the long-term impact of ask avoidance Open
We study an online fundraising campaign run on an opera ticket booking plat-form. After establishing a baseline, a first change doubled the donation grid. A second change altered the navigation of the website rendering the act of declining…
View article: Online Fundraising, Self-Image, and the Long-Term Impact of Ask Avoidance
Online Fundraising, Self-Image, and the Long-Term Impact of Ask Avoidance Open
We provide the first field evidence for the role of pure self-image, independent of social image, in charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how in…
View article: Testing consumer theory: evidence from a natural field experiment
Testing consumer theory: evidence from a natural field experiment Open
We present evidence from a natural field experiment designed to shed light on whether individual behavior is consistent with a neoclassical model of utility maximization subject to budget constraints. We do this through the lens of a field…
View article: A quality certificate increases trust and donations to a charity
A quality certificate increases trust and donations to a charity Open
When donating to charities, people expect their money to be spent wisely. However, since donors are not the recipients of final goods and services, they cannot easily assess their quality. Given that large scandals involving charities are …