Manoj Thomas
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View article: The Scale Orientation Effect: How the Spatial and Magnitude Orientations of Scales Shape Survey Responses
The Scale Orientation Effect: How the Spatial and Magnitude Orientations of Scales Shape Survey Responses Open
Technology makes it possible for researchers and practitioners to change the orientation of scales. Scales can be oriented horizontally from left to right with values increasing (0 left–10 right) or decreasing (10 left–0 right), or vertica…
SAFERIDES: Application of decentralized control edge-computing to ridesharing monitoring services Open
Edge computing changed the face of many industries and services. Common edge computing models offload computing which is prone to security risks and privacy breach. However, advances in deep learning enabled Internet of Things (IoTs) to on…
Moral foundations theory and consumer behavior Open
Ramos et al. ( Journal of Consumer Psychology , 2024) explain the Moral Foundations Theory (MFT) and discuss its applicability to explain marketing persuasion, consumer emotions, and prosocial behavior. We concur with Ramos et al. but sugg…
When is sensory consumption immoral? Open
Although humans are hard-wired to pursue sensory pleasure, they show considerable heterogeneity in their moral evaluations of sensory pleasure. In some societies, sensory pleasure is pursued without any moral inhibition, but in other socie…
ANALYSIS OF IMPLEMENTATION OF SAFETY MEASURES IN RUBBER RECYCLING INDUSTRY AND CORRECTIVE MEASURES FOR IMPROVEMENT Open
Safe workplace environment is a major concern for all involved in the industry premises especially recycling industries.Workplace injury and disease impacts heavily on the human and financial resources of organization.Environment, health, …
Explaining Cognitive Computing Through the Information Systems Lens Open
Cognitive computing (COC) aims to embed human cognition into computerized models. However, there is no scientific classification that delineates the nature of Cognitive Computing. Unlike the medical and computer science fields, Information…
Why Do Cashless Payments Increase Unhealthy Consumption? The Decision-Risk Inattention Hypothesis Open
Why do shoppers spend more money on unhealthy food when they make cashless payments? We propose that negative arousal elicited by monetary payment plays a role in such consumption. Cash payments increase this negative arousal, which increa…
The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish? Open
Consumers’ price evaluations are influenced by the left-digit bias, wherein consumers judge the difference between $4.00 and $2.99 to be larger than that between $4.01 and $3.00, even though the numeric differences are identical. This rese…
The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish? Open
Consumers’ price evaluations are influenced by the left-digit bias, wherein consumers judge the difference between $4.00 and $2.99 to be larger than that between $4.01 and $3.00, even though the numeric differences are identical. This rese…
The Malleable Morality of Conspicuous Consumption Open
Conspicuous consumption has often been decried as immoral by many philosophers and scholars, yet it is ubiquitous and widely embraced. This research sheds light on the apparent paradox by proposing that the perceived morality of conspicuou…
Slider Scale or Text Box: How Response Format Shapes Responses Open
Consumer payments elicited on slider scales can be systematically different from those elicited through text boxes because of the end point assimilation effect. When people use text boxes to make payments, they evaluate monetary values rel…
When Bigger is Better (And When It is Not): Implicit Bias in Numeric Judgments Open
Numeric ratings for products can be presented using a bigger-is-better format (1=bad, 5=good) or a smaller-is-better format with reversed rating poles (1=good, 5=bad). Seven experiments document how implicit memory for the bigger-is-better…