Marco Iansiti
YOU?
Author Swipe
View article: Sea Change in Software Development: Economic and Productivity Analysis of the AI-Powered Developer Lifecycle
Sea Change in Software Development: Economic and Productivity Analysis of the AI-Powered Developer Lifecycle Open
This study examines the impact of GitHub Copilot on a large sample of Copilot users (n=934,533). The analysis shows that users on average accept nearly 30% of the suggested code, leading to increased productivity. Furthermore, our research…
View article: Digital transformation, data architecture, and legacy systems
Digital transformation, data architecture, and legacy systems Open
The benefits to data analytics and machine learning have been distributed unevenly across firms around the world. Research on IT productivity points to intangible capital as a key driver of value creation from innovation in computing. We a…
View article: Time and the Value of Data
Time and the Value of Data Open
Managers often believe that collecting more data will continually improve the accuracy of their machine learning models. However, we argue in this paper that when data lose relevance over time, it may be optimal to collect a limited amount…
View article: Time Dependency, Data Flow, and Competitive Advantage
Time Dependency, Data Flow, and Competitive Advantage Open
Data is fundamental to machine learning-based products and services and is considered strategic due to its externalities for businesses, governments, non-profits, and more generally for society. It is renowned that the value of organizatio…
View article: Innovation and Design in the Age of Artificial Intelligence
Innovation and Design in the Age of Artificial Intelligence Open
At the heart of any innovation process lies a fundamental practice: the way people create ideas and solve problems. This “decision making” side of innovation is what scholars and practitioners refer to as “design.” Decisions in innovation …
View article: Design in the Age of Artificial Intelligence
Design in the Age of Artificial Intelligence Open
Artificial Intelligence (AI) is affecting the scenario in which innovation takes place. What are the implications for our understanding of design? Is AI just another digital technology that, akin to many others, will not significantly ques…