María Pilar Martínez‐Ruiz
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View article: The Evolution of the Experience Economy in 25 Years: Conceptual Shifts, Emerging Themes, and Future Directions (1998–2023)
The Evolution of the Experience Economy in 25 Years: Conceptual Shifts, Emerging Themes, and Future Directions (1998–2023) Open
The present study offers insights into the evolution of the Experience Economy (EE) theory over the past 25 years (1998–2023), identifying the conceptual and intellectual structure of academic outputs, as well as emerging and potential the…
View article: <p class="MDPI12titleori1" style="mso-line-height-alt: 14.0pt;"><span style="mso-bidi-font-size: 18.0pt; mso-ligatures: standardcontextual;">A One Health Perspective: Occurrence Study of Carbapenem-Resistant Bacteria and Other Emerging Pathogens from Recycled Wastewater Used in Agriculture
<span>A One Health Perspective: Occurrence Study of Carbapenem-Resistant Bacteria and Other Emerging Pathogens from Recycled Wastewater Used in Agriculture Open
A Recycled wastewater is vital for circular economy, especially on water-scarce islands. This study explored the presence of Carbapenem-Resistant Enterobacterales and other emerging pathogens in irrigation water on four Canarian Islands, a…
View article: Unpacking the Black Box: How AI Capability Enhances Human Resource Functions in China’s Healthcare Sector
Unpacking the Black Box: How AI Capability Enhances Human Resource Functions in China’s Healthcare Sector Open
Artificial intelligence (AI) is transforming organizational functions across sectors; however, its application to human resource management (HRM) within healthcare remains underexplored. This study aims to unpack the black-box nature of AI…
View article: Variables que inciden en la lealtad hacia WeChat en el ámbito empresarial: reducción de tiempo y costes
Variables que inciden en la lealtad hacia WeChat en el ámbito empresarial: reducción de tiempo y costes Open
This work analyzes the effect of the functional value of WeChat (considering both time and cost reduction as such value) on the attitudinal and behavioral loyalty of Chinese entrepreneurs residing in Spain. To this end, the methodology com…
View article: Perceived value and loyalty to WeChat: evidence from a sample of Chinese entrepreneurs living in Spain
Perceived value and loyalty to WeChat: evidence from a sample of Chinese entrepreneurs living in Spain Open
This paper analyses the influence of functional value in the relationship with suppliers, functional value in communication with suppliers and functional value in business activities on the attitudinal and behavioural loyalty towards the W…
View article: Assessing the drivers to share the content on social media in tourism: the empirical evidence on a world heritage city
Assessing the drivers to share the content on social media in tourism: the empirical evidence on a world heritage city Open
Purpose This study seeks to provide a greater understanding of the variables that influence travellers’ intention to participate in social media, paying special attention to (1) the direct impact of perceived usefulness (PU) of social medi…
View article: Guest editorial: Introduction to special issue on “history of marketing in Spain”, part I
Guest editorial: Introduction to special issue on “history of marketing in Spain”, part I Open
It is with great pleasure that we present this special issue of the Journal of Historical Research in Marketing (JHRM) on "History of Marketing in Spain"part I.A thorough exploration into the intricate history of marketing in Spain in seve…
View article: Food values and purchase decisions in emerging markets: Empirical evidence from Kenya
Food values and purchase decisions in emerging markets: Empirical evidence from Kenya Open
Research on consumer food value preferences has typically focused on consumers in the developed economy, with knowledge regarding food value preferences in emerging food markets being a grey spot. This study aims to fill this gap in the li…
View article: Does employee management influence the continued use of telework after the COVID-19 pandemic?
Does employee management influence the continued use of telework after the COVID-19 pandemic? Open
This paper analyses the intention of Spanish companies to continue using telework after the end of the COVID-19 pandemic. With this aim, we consider the influence that the management of several variables related to one of the key stakehold…
View article: Determinants of customer experience in e-services: the case of online universities
Determinants of customer experience in e-services: the case of online universities Open
Purpose: The study analyzes the key drivers of consumer experience in e-services, with the particular goal of defining and quantifying the influence of website quality and university brand assessments on the experience of consumers who are…
View article: A Review of the Literature on Food Values and Their Potential Implications for Consumers’ Food Decision Processes
A Review of the Literature on Food Values and Their Potential Implications for Consumers’ Food Decision Processes Open
This article offers a semi-systematic literature review on the concept of food values. Specifically, 36 relevant research articles were analyzed. The results underscore the novelty and rapid popularity of this concept in different professi…
View article: Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create
Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create Open
Online sources of information are a matter of special interest in tourism research. In particular, they are key elements in the formation of destination image. The purpose of this paper is to examine the relationship between online sources…
View article: Social media interactions and brand luxuriousness: the role of materialism
Social media interactions and brand luxuriousness: the role of materialism Open
Purpose This study aims at investigating how the level of brand–consumer interaction between luxury brands and consumers on social media may affect the perception of brands’ luxuriousness. In particular, this study is focused on the modera…
View article: Food Values, Satisfaction, and Loyalty: Some Evidence in Grocery Retailing Acquired during the COVID-19 Pandemic
Food Values, Satisfaction, and Loyalty: Some Evidence in Grocery Retailing Acquired during the COVID-19 Pandemic Open
Recent evidence illuminates the importance of relatively new concepts in grocery retailing, such as the concept of food values. The present work aims at analyzing the influence of: (i) food values on key non-financial results, particularly…
View article: Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario
Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario Open
EDITORIAL article Front. Psychol., 11 January 2021 | https://doi.org/10.3389/fpsyg.2020.611114
View article: Determinants of customer experience in e-services: the case of online universities
Determinants of customer experience in e-services: the case of online universities Open
Purpose - The study analyzes the key drivers of consumer experience in e-services, with the particular goal of defining and quantifying the influence of website quality and university brand assessments on the experience of consumers who ar…
View article: Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants
Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants Open
This paper analyzes the effects of: (i) Food values on their related benefits (hedonic and utilitarian); (ii) both kinds of benefits on attitudes toward eating hamburgers; and (iii) attitudes on purchase intention. To this end, we adapted …
View article: The influence of food values on post–purchase variables at food establishments
The influence of food values on post–purchase variables at food establishments Open
Purpose The importance of food values for the post–purchase process has not been widely studied. Most previous research in this line has focused on examining either the attributes of specific food categories, without taking the correspondi…
View article: Studying Consumer Behavior in an Online Context: The Impact of the Evolution of the World Wide Web for New Avenues in Research
Studying Consumer Behavior in an Online Context: The Impact of the Evolution of the World Wide Web for New Avenues in Research Open
There is no denying that the increasing use of the internet by end consumers has presented numerous challenges in the field of marketing research, and more specifically in the field of consumer behavior (Pomirleanu et al., 2013) as evidenc…
View article: Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image
Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image Open
A destination's image is a critical factor in tourists' perceptions and evaluations of said destination. This paper analyzes the formation of the tourist destination image of Segóbriga Archeological Park, a cultural destination located in …
View article: Social Media Marketing and Luxury Consumption: A Literature Review
Social Media Marketing and Luxury Consumption: A Literature Review Open
People and companies worldwide are by now involved and attached to web 2.0 technologies and in particular to social media platforms. In this context, these digital technologies and social media have modified and improved the way to communi…
View article: Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?
Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers? Open
This research investigated the effect of the food values, positive anticipated emotions, attitude toward the brand, and attitude toward eating a hamburger on purchase intention in fast-food restaurants in Mexico conjointly. The purpose of …
View article: Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain
Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain Open
Purpose The purpose of this paper is to understand consumers’ behaviour in fast-food restaurants in Spain. To this end, the authors conducted a survey that combined a classification of food values, as proposed in the relevant literature, w…
View article: Food Values and the Spanish Consumer: Evidences Obtained in Different Segments
Food Values and the Spanish Consumer: Evidences Obtained in Different Segments Open
These days, consumers' food purchases revolve around a great variety of products with very diverse characteristics.In this context, it behooves retailers to understand how consumers evaluate such products in different grocery retailing sto…
View article: The Role of the Convenience and the Subjective Norm in the Intention of Purchase Across Internet (B2C): an application in the hospitality industry
The Role of the Convenience and the Subjective Norm in the Intention of Purchase Across Internet (B2C): an application in the hospitality industry Open
With the aim of studying those factors affecting the acceptance of a new distribution channel by the final consumer, we have analyzed the importance of acquiring by the convenience, subjective norm, usefulness and perceived ease of use on …
View article: Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 Open
EDITORIAL article Front. Psychol., 19 December 2017Sec. Organizational Psychology Volume 8 - 2017 | https://doi.org/10.3389/fpsyg.2017.02224
View article: Online Distribution Strategies
Online Distribution Strategies Open
The growing importance of online channels, social media, and mobile commerce (m-commerce) has given rise to new retail formats, that use only channel used and which have enabled many new consumers to access certain establishments despite g…
View article: Drivers, Benefits and Challenges of ICT adoption by small and medium sized en-terprises (SMEs): A Literature Review
Drivers, Benefits and Challenges of ICT adoption by small and medium sized en-terprises (SMEs): A Literature Review Open
In the knowledge society, firms need to develop competitive advantages based on an adequate and intensive use of information and communication technologies (ICTs), which is an essential ele- ment of success in today's market. This fact is …