Mariana Berga Rodrigues
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View article: LUXURY BRANDS IN ONLINE GAMING: ENHANCING PERCEIVED QUALITY OF LUXURY PRODUCTS
LUXURY BRANDS IN ONLINE GAMING: ENHANCING PERCEIVED QUALITY OF LUXURY PRODUCTS Open
Over the past two decades, the luxury industry has undergone significant transformations. To maintain consumer engagement and visibility, luxury brands are now exploring the digital entertainment space, complementing their traditional stre…
View article: HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS
HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS Open
Throughout recent years, many physical establishments were forced to close, and events were canceled due to the outbreak of Covid-19. Consequently, brands, especially luxury brands, saw their contact with consumers greatly diminished and r…
View article: Virtual Reality in Nonprofit Marketing: Boosting Inspiration and Encouraging Donations
Virtual Reality in Nonprofit Marketing: Boosting Inspiration and Encouraging Donations Open
Nonprofits often face the challenge of inspiring people to care about issues that are at distance, both geographically and emotionally. This study seeks to investigate how Virtual Reality (VR) can increase inspiration and encourage potenti…
View article: DIFICULDADES DA IMPLEMENTAÇÃO DO PLANO DE VACINAÇÃO EM PEDIATRIA DURANTE A PANDEMIA: REVISÃO DA LITERATURA
DIFICULDADES DA IMPLEMENTAÇÃO DO PLANO DE VACINAÇÃO EM PEDIATRIA DURANTE A PANDEMIA: REVISÃO DA LITERATURA Open
Enquanto o mundo enfrenta uma pandemia, milhões de crianças não estão a receber as devidas imunizações contra as doenças evitáveis por vacinas. O impacto da COVID-19, ameaça o processo de imunizações conquistado atualmente, podendo causar …
View article: Cinematic Virtual Reality: How Emotional Responses Vary Across Movie Genre and Technological Format
Cinematic Virtual Reality: How Emotional Responses Vary Across Movie Genre and Technological Format Open