Mario Vafeas
YOU?
Author Swipe
View article: Boredom in the Creative Studio
Boredom in the Creative Studio Open
Despite its high incidence in the workplace, boredom is yet to be examined in the context of the creative studio. This concern is particularly pertinent because creative personality types are reported to be more boredom prone than others a…
View article: Happiness and co-creation of value: Playing the blues
Happiness and co-creation of value: Playing the blues Open
Little has been written about co-creational aspects of happiness. Happiness is generally treated in the marketing literature as an individual outcome of exchange. However, the notion of value in exchange has been challenged by service-domi…
View article: Drivers of client loyalty in the context of market and technological transformation
Drivers of client loyalty in the context of market and technological transformation Open
This study investigates the drivers of loyalty in the context of market and technological transformation. The focus is the client–marketing agency relationship. In an era of greater competitive intensity, greater pressure to demonstrate a …
View article: Resource integration for co-creation between marketing agencies and clients
Resource integration for co-creation between marketing agencies and clients Open
Purpose Resource integration is a central idea within service-dominant logic (S-D logic), but there has been little scholarly research on this aspect of theory. This paper aims to explore resource integration between marketing agencies and…
View article: Antecedents to value diminution
Antecedents to value diminution Open
The purpose of this article is to identify the antecedents of diminished value in business-to-business exchange. There is only a limited amount of research on value destruction in the context of service-dominant (S-D) logic and, to the bes…