Mark Sandwell
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View article: The Process of Foreign Market Entry for Professional Service Firms: a Case Study of an Australian Law Firm in a Newly Emerging Market
The Process of Foreign Market Entry for Professional Service Firms: a Case Study of an Australian Law Firm in a Newly Emerging Market Open
Service firms often look beyond their domestic markets to those defined as transitional or newly emerging markets (NEMs). Additionally, enterprises in the professional services arena have become active players in international markets in r…