Mark Slavich
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View article: Examining the Prevalence and Impact of Sport Fans’ Rituals: A Sensory Marketing Perspective
Examining the Prevalence and Impact of Sport Fans’ Rituals: A Sensory Marketing Perspective Open
The purpose of the study was to empirically demonstrate that sensory impressions, emblematic of rituals, have an ability to impact perceptions of atmospherics to a degree that may facilitate place attachment. In this paper, sensory rituals…
View article: Co-creating the pitch: An exploration of the role of traditions on co-creation in European soccer
Co-creating the pitch: An exploration of the role of traditions on co-creation in European soccer Open
As the sport of soccer continues to grow throughout the world – and particularly into North America – the current study assessed the causal effect fans’ sensory traditions have on co-creation. Data were collected by intercepting Portugese …
View article: Home Fare Advantage: An examination of the Role of Food and Beverages in Mercedes-Benz Stadium’s Event Experience
Home Fare Advantage: An examination of the Role of Food and Beverages in Mercedes-Benz Stadium’s Event Experience Open
Through the lens of Expectation Disconfirmation Theory and with consideration of other event experience factors, our study examines how strategic concessions changes implemented by the Arthur M. Blank (AMB) Group with the building of Merce…
View article: The Circle of Unity: The power of symbols in a team sport context
The Circle of Unity: The power of symbols in a team sport context Open
Modern-day political discord has led to a recent spate of athletes using their platform to make statements about America. One under-researched aspect to modern sport activism is the study of the symbols themselves, such as the controversia…
View article: Volunteer Motivations, Satisfaction, and Future Intent: A Comparative Analysis Between Student-Athletes and Service-Learning Students
Volunteer Motivations, Satisfaction, and Future Intent: A Comparative Analysis Between Student-Athletes and Service-Learning Students Open
Developing socially responsible and civically engaged citizens has been a priority of higher education in the United States since its conception. As an extension of higher education, intercollegiate athletics has been tasked with the same …
View article: Can Concessions Take you Out to the Ballpark? An Investigation of Concessions Motivation
Can Concessions Take you Out to the Ballpark? An Investigation of Concessions Motivation Open
As sport facilities place greater emphasis on their concession offerings, the outcome of these improvements is of interest. With previous research examining concessions as part of service quality, the current study explored the possible mo…
View article: “We Smoked a Gator!”: An Exploration of College Football Fans’ Instagramming of Food
“We Smoked a Gator!”: An Exploration of College Football Fans’ Instagramming of Food Open
The ritual of tailgating is a staple of college football Saturdays, particularly for fans of teams in the Southeastern Conference (SEC). Fan traditions help infuse pregame gatherings around the stadiums with team spirit, as fans frequently…
View article: The Impact of Team Outcomes, Brand Connection, and Game Attendance on the Corporate Image of a Stadium Naming-Rights Sponsor
The Impact of Team Outcomes, Brand Connection, and Game Attendance on the Corporate Image of a Stadium Naming-Rights Sponsor Open
The impact of sport sponsorship on perceptions of the sponsor has become a well-established line of research, but the examination of the special case of stadium naming-rights sponsors has only just begun to gain momentum. The purpose of th…
View article: Taken back by the ballpark: The role of nostalgia in the Minor League Baseball spectator experience
Taken back by the ballpark: The role of nostalgia in the Minor League Baseball spectator experience Open
The use of nostalgia has become a feature in baseball ballparks in recent years, with research showcasing the prevalence of nostalgic stimuli including bricks, steel beams, and old-fashioned scoreboards popular in the past. The impact of s…