Markus Gottschling
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View article: Persuasive Surfaces and Calculating Machines. A Rhetorical Perspective on Artificial Intelligence
Persuasive Surfaces and Calculating Machines. A Rhetorical Perspective on Artificial Intelligence Open
This essay examines the communicative implications of generative AI through a rhetorical lens. Rather than asking whether machines can truly ‘think,’ this approach considers how generative AI’s probabilistic outputs construct persuasive te…
View article: Towards Rhetorical AI Literacy. Presenting a Conceptual Framework
Towards Rhetorical AI Literacy. Presenting a Conceptual Framework Open
This paper is conceptual in nature: it does not propose a fixed framework for a specific learning context; instead, it builds on research in classical and digital rhetoric, competence development, and AI literacy to argue for the necessity…