Maxwell Agabu Phiri
YOU?
Author Swipe
View article: Evaluating The Effectiveness of Supply Chain Management Strategies in Enhancing Local Vendor Participation in Mining Firms: A Case of Konkola Copper Mines (KCM)
Evaluating The Effectiveness of Supply Chain Management Strategies in Enhancing Local Vendor Participation in Mining Firms: A Case of Konkola Copper Mines (KCM) Open
This study evaluates the effectiveness of supply chain management strategies in enhancing local vendor participation at KCM. Specifically, the study aims to assess the current supply chain management strategies employed by KCM, establish t…
View article: Assessment of workers’ perception of occupational hazards at Nampundwe Mine in Zambia
Assessment of workers’ perception of occupational hazards at Nampundwe Mine in Zambia Open
Mine accidents remain a significant concern despite ongoing investments in health and safety training. This study explores mineworkers’ perceptions of workplace hazards to better understand accident prevention and the protection of h…
View article: Assessment of Workers’ Perception of Occupational Hazards at Nampundwe Mine in Zambia
Assessment of Workers’ Perception of Occupational Hazards at Nampundwe Mine in Zambia Open
Background The extent to which Mineworkers perceive hazards at the workplace is important to avoid Mine accidents and thus prevent damage to health, life, and property. However, Mine accidents have increased despite the large investments i…
View article: Entrepreneurial marketing and market performance implications for small-scale retailers: Organizational behavior in a developing economy
Entrepreneurial marketing and market performance implications for small-scale retailers: Organizational behavior in a developing economy Open
In an economic crisis, entrepreneurial marketing (EM) offers a natural, albeit expensive, way to boost the competitiveness of the small and medium-sized enterprises (SMEs) sector (Majovski & Davitkovska, 2017). This paper investigates whet…
View article: The role of crisis leadership in improving organisational culture during the COVID-19 pandemic among Kwazulu-Natal Christian business leaders
The role of crisis leadership in improving organisational culture during the COVID-19 pandemic among Kwazulu-Natal Christian business leaders Open
The study wants to know how Christian business leaders navigated the difficult and uncertain times of COVID-19 so that their companies thrived, retained their employees, and continued to operate successfully during a global economic crisis…
View article: Effect of Outsourcing Strategies on the Operational Performance of Small and Medium Scale Enterprises in Ghana
Effect of Outsourcing Strategies on the Operational Performance of Small and Medium Scale Enterprises in Ghana Open
The study examined the effect of outsourcing on the operational performance of small and medium enterprises (SMEs). Using questionnaires, a descriptive research design was employed with a sample size of 68 SMEs in Sunyani Municipality. The…
View article: Factors Influencing Adoption of Sustainable Supply Chain Management Practices Among Manufacturing Firms
Factors Influencing Adoption of Sustainable Supply Chain Management Practices Among Manufacturing Firms Open
There is a significant gap in emerging nations such as Ghana on factors influencing the adoption of Sustainable Supply Chain Management (SSCM), as most of these studies are conducted in advanced nations. As a result, this study investigate…
View article: Entrepreneurship education as a driver of entrepreneurial intentions amongst university students
Entrepreneurship education as a driver of entrepreneurial intentions amongst university students Open
Entrepreneurship has received much recognition worldwide in both the academic and corporate fields, mainly due to its contribution to job creation and economic development. Entrepreneurship education was identified across the literature as…
View article: The impact of cultural values dimensions on consumer behaviour: The case of employees from a University of Technology
The impact of cultural values dimensions on consumer behaviour: The case of employees from a University of Technology Open
This study examines how the perceptions of cultural values impact the consumer behaviour of employees at the University of Technology. Cultural values play a significant role in people’s lives, influencing their behaviour and decision-maki…
View article: Developing and computing the global marketing strategy performance index (GMSPI)
Developing and computing the global marketing strategy performance index (GMSPI) Open
The purpose of this paper was to develop and compute the global marketing strategy performance index (GMSPI) to measure the performance of multinational corporations from Zimbabwe. The GMSPI is a compound statistic that measures the superi…
View article: Dynamic Capabilities and Growth of Small and Medium Tourism Enterprises during the COVID-19 Pandemic: The Role of Organisational Innovation
Dynamic Capabilities and Growth of Small and Medium Tourism Enterprises during the COVID-19 Pandemic: The Role of Organisational Innovation Open
The purpose of this research is to investigate the influence of dynamic capabilities on the growth of small and medium tourism enterprises (SMTEs) as well as the mediating effect of organisational innovation on the relationship between dyn…
View article: Usage of Mobile Marketing Strategies in Zimbabwe’s Tourism and Hospitality Sector
Usage of Mobile Marketing Strategies in Zimbabwe’s Tourism and Hospitality Sector Open
The convergence of the mobile phone and mobile internet presents endless opportunities for the hospitality sector. This study aims to explore knowledge about benefits and usage of four mobile marketing (MM) practices amongst the hospitalit…
View article: Using Mixed-Method Technique to Investigate Role of Local Governments in City Branding
Using Mixed-Method Technique to Investigate Role of Local Governments in City Branding Open
Local governments provide a range of local services, preserve the life and liberty of residents, creating space for democratic participation and civic dialogue, supporting market-led and environmentally sustainable development. City brandi…
View article: Optimizing access to external finance by small and medium-sized enterprise start-ups: Towards the development of a conceptual framework
Optimizing access to external finance by small and medium-sized enterprise start-ups: Towards the development of a conceptual framework Open
This study aims to experimentally analyse how start-up awareness, management skills, and financial providers’ requirements relate to the key drivers of business success. A framework has been developed to increase start-ups’ capacity to obt…
View article: An investigation of vital issues that should be addressed to work on a country image
An investigation of vital issues that should be addressed to work on a country image Open
This paper sought to establish the vital issues that should be addressed to work on a national image. The country image is significant as it supports attracting foreign direct investment, tourists, foreign students, and expatriate workers …
View article: Modern academic libraries regulation: The case study in the emerging country
Modern academic libraries regulation: The case study in the emerging country Open
The modern world of libraries must be accessible, responsive, and reliable. This means that the libraries need to be user-sensitive and establish themselves as knowledge-creating hubs for academics, researchers, and students; supply-side t…
View article: The introduction of a conceptual framework for improving small and medium-sized enterprise start-ups’ access to external finance
The introduction of a conceptual framework for improving small and medium-sized enterprise start-ups’ access to external finance Open
This work is licensed under a Creative Commons Attribution 4.0 International License. Keywords: Entrepreneur, Entrepreneurship, New Enterprise, New Firm Growth, Start-Up, Start-Up Financing, Management Skills, Start-Up Awareness JEL Classi…
View article: The influence of strategy formulation practices on the perceived financial performance of small and medium enterprises: The Zimbabwean experience
The influence of strategy formulation practices on the perceived financial performance of small and medium enterprises: The Zimbabwean experience Open
Background: The role of strategy formulation in enhancing the performance of small and medium enterprises (SMEs) has attracted much attention amongst researchers worldwide. However, little research has been conducted on the strategy formul…
View article: Knowledge transfer in institutionalised supplier development and operational performance: the mediating role of absorptive capacity
Knowledge transfer in institutionalised supplier development and operational performance: the mediating role of absorptive capacity Open
Organisations are increasingly relying on supplier development as a supply chain strategy to improve organisational performance through knowledge transfer. Prior research suggests that effective knowledge transfer requires absorptive capac…
View article: Institutional factors influencing institutionalised supplier development initiatives in the construction industry in Zambia
Institutional factors influencing institutionalised supplier development initiatives in the construction industry in Zambia Open
The study seeks to examine the institutional factors influencing institutionalised supplier development initiatives in the construction industry in Zambia. A qualitative strategy was used to capture expert perspectives using a semi-structu…
View article: Strategy formulation amongst small and medium manufacturing enterprises: An emerging market case study
Strategy formulation amongst small and medium manufacturing enterprises: An emerging market case study Open
Strategy formulation has traditionally been associated with large corporates (Damke, Gimenez, & Damke, 2018). The literature on strategy formulation is rich, but this literature does not capture the intricacies of small and medium enterpri…
View article: Macro-environmental scanning practices of small and medium manufacturing enterprises: Evidence from emerging markets
Macro-environmental scanning practices of small and medium manufacturing enterprises: Evidence from emerging markets Open
Most research on strategic management concentrates on strategy formulation and implementation. Little research considers environmental scanning (ES) and how small, and medium manufacturing enterprises (SMMEs) scan their environments in pre…
View article: Entrepreneurship and women’s economic empowerment in Zimbabwe: Research themes and future research perspectives
Entrepreneurship and women’s economic empowerment in Zimbabwe: Research themes and future research perspectives Open
This article explores women’s entrepreneurship research conducted in Zimbabwe. For this
\npurpose, a literature review approach was adopted where all journal articles published
\nbetween 1990 and 2018 that addressed the issues of women ent…
View article: IMPACT OF DIGITAL MARKETING CAPABILITIES ON MARKET PERFORMANCE OF SMALL TO MEDIUM ENTERPRISE AGRO-PROCESSORS IN HARARE, ZIMBABWE
IMPACT OF DIGITAL MARKETING CAPABILITIES ON MARKET PERFORMANCE OF SMALL TO MEDIUM ENTERPRISE AGRO-PROCESSORS IN HARARE, ZIMBABWE Open
The importance of marketing capabilities continues to grow yet research remains concentrated in developed markets. Although several researchers provide evidence of the influence of marketing capabilities on market performance, very little …
View article: Exploring digital marketing resources, capabilities and market performance of small to medium agro-processors. A conceptual model
Exploring digital marketing resources, capabilities and market performance of small to medium agro-processors. A conceptual model Open
Agro-processors are important to economies of developing countries as they help create jobs, alleviate poverty and improve food security.These goals are important for Zimbabwe -a country ranked among the poorest countries in the world.Howe…
View article: The Link between Brand Equity and Loyalty: Evidence from Traditional Medicine Market in Kumasi Metropolis, Ghana
The Link between Brand Equity and Loyalty: Evidence from Traditional Medicine Market in Kumasi Metropolis, Ghana Open
Building a vibrant brand in a highly competitive market is of strategic importance as it provides greater loyalty which generates large market share and decreases competitive pressure on a firm. However, there is a lack of empirical eviden…
View article: Exploring tacit knowledge transfer and innovation capabilities within the buyer–supplier collaboration: a literature review
Exploring tacit knowledge transfer and innovation capabilities within the buyer–supplier collaboration: a literature review Open
The study seeks to identify the main facilitators and barriers of tacit knowledge transfer that influence innovation capabilities of the supplier within the buyer-supplier collaboration.The conceptual paper is based on a systematic literat…
View article: The Influence of Packaging and Brand Equity on Over-The-Counter Herbal Medicines in Kumasi, Ghana
The Influence of Packaging and Brand Equity on Over-The-Counter Herbal Medicines in Kumasi, Ghana Open
In today`s competitive business environment, packaging and brand equity provide a competitive advantage to a firm which may increase and maintain its market share. However, the role of packaging in supporting the brand equity is relatively…
View article: Brand Naming Behavior Defining SMMEs in eThekwini
Brand Naming Behavior Defining SMMEs in eThekwini Open
Branding is an integral part to the success of any and every business. Appropriate brand strategies contribute to brand equity of the organization leading to increased turnover and profits of positive turnover for organizations. Applicatio…
View article: Brand Naming Behavior Defining SMMEs in eThekwini
Brand Naming Behavior Defining SMMEs in eThekwini Open
Branding is an integral part to the success of any and every business. Appropriate brand strategies contribute to brand equity of the organization leading to increased turnover and profits of positive turnover for organizations. Applicatio…