Meike Rombach
YOU?
Author Swipe
View article: A Rising Tide of Green: Unpacking Predictors of New Zealand Consumers’ Willingness to Drink, Pay a Price Premium, and Promote Micro-Algae-Based Beverages
A Rising Tide of Green: Unpacking Predictors of New Zealand Consumers’ Willingness to Drink, Pay a Price Premium, and Promote Micro-Algae-Based Beverages Open
In Australasian countries such as New Zealand, algae consumption is gaining in popularity within consumer markets. Beverages containing macro-algae, like kelp, and those containing micro-algae, such as spirulina, are considered novel produ…
View article: Snack Attack: Understanding Predictors of New Zealand Consumers’ Favour and Disfavour for Cyanobacteria (Blue-Green Algae)-Based Crackers
Snack Attack: Understanding Predictors of New Zealand Consumers’ Favour and Disfavour for Cyanobacteria (Blue-Green Algae)-Based Crackers Open
Cyanobacteria (also called blue-green algae)-based dietary supplements are commonplace, but cyanobacteria-enhanced foods, such as spirulina crackers, are just appearing on New Zealand supermarket shelves. While much research has been devot…
View article: Snacks, sweets, soups, salads and shakes: investigating predictors of kiwi consumers’ willingness to recommend and pay more for sea-vegetable products
Snacks, sweets, soups, salads and shakes: investigating predictors of kiwi consumers’ willingness to recommend and pay more for sea-vegetable products Open
Sea-vegetables have gained increased importance in New Zealand. The present study investigates predictors impacting New Zealand consumers’ willingness to recommend and pay more for sea-vegetable-based products. Based on an online consumer …
View article: Here comes the sun: social acceptability of solar photovoltaics in New Zealand
Here comes the sun: social acceptability of solar photovoltaics in New Zealand Open
Aotearoa is in a globally unique position regarding its high level of renewable electricity generation. However, increased demand has led to greater pressure to diversify green energies and increase infrastructure capacity. To date, photov…
View article: Against the Grain: Consumer’s Purchase Habits and Satisfaction with Gluten-Free Product Offerings in European Food Retail
Against the Grain: Consumer’s Purchase Habits and Satisfaction with Gluten-Free Product Offerings in European Food Retail Open
Across the world and within Europe, a growing number of consumers are choosing to buy gluten-free products. Motivations for a gluten-free diet and the consequences of consuming gluten are varied, from a medical necessity for those diagnose…
View article: Eating Macro-Algae (Seaweed): Understanding Factors Driving New Zealand Consumers’ Willingness to Eat and Their Perceived Trust towards Country of Origin
Eating Macro-Algae (Seaweed): Understanding Factors Driving New Zealand Consumers’ Willingness to Eat and Their Perceived Trust towards Country of Origin Open
Macro-algae is an umbrella term for seaweed, which is an important ingredient in many novel food products in New Zealand and other Australasian countries. While attitudes, consumption motivation, knowledge, and socio-demographic consumer p…
View article: Leave the Milk for the Calf and Spread the Word: Exploring Factors Determining US Consumers’ Willingness to Try Plant-Based Milk Alternatives and Their Word-of-Mouth Sharing about Plant-Based Milk Alternatives
Leave the Milk for the Calf and Spread the Word: Exploring Factors Determining US Consumers’ Willingness to Try Plant-Based Milk Alternatives and Their Word-of-Mouth Sharing about Plant-Based Milk Alternatives Open
Plant-based milk alternatives are important beverages in US consumer markets. Sustainability, consumer awareness, lifestyle changes, and other value-based reasons are why these beverages are increasing in popularity. The present study is f…
View article: Finding Nori—Understanding Key Factors Driving US Consumers’ Commitment for Sea-Vegetable Products
Finding Nori—Understanding Key Factors Driving US Consumers’ Commitment for Sea-Vegetable Products Open
The trend toward sustainable and healthy food consumption has stimulated widespread debate. US consumers demand healthy and sustainable food options and are increasingly interested in alternative proteins such as macro-algae, also known as…
View article: Kelp Wanted?! Understanding the Drivers of US Consumers’ Willingness to Buy and Their Willingness to Pay a Price Premium for Sea Vegetables
Kelp Wanted?! Understanding the Drivers of US Consumers’ Willingness to Buy and Their Willingness to Pay a Price Premium for Sea Vegetables Open
Lifestyle changes towards sustainable and healthy diets have given rise to superfoods. Sea vegetables, which are otherwise known as edible seaweeds fall in the category of superfoods and are perceived as sustainable and ethical food option…
View article: Should I Go Back to the Roots to Obtain My Food? Understanding Key Factors Driving U.S. Consumers’ Preferences for Food Foraging over Buying and Growing Food
Should I Go Back to the Roots to Obtain My Food? Understanding Key Factors Driving U.S. Consumers’ Preferences for Food Foraging over Buying and Growing Food Open
Alternative forms of food procurement have increased in consumer popularity since the occurrence of food price inflation and the ongoing recession in the U.S. The present study explores predictors such as food engagement, food-related COVI…
View article: “Soy Boy vs. Holy Cow”—Understanding the Key Factors Determining U.S. Consumers’ Preferences and Commitment to Plant-Based Milk Alternatives
“Soy Boy vs. Holy Cow”—Understanding the Key Factors Determining U.S. Consumers’ Preferences and Commitment to Plant-Based Milk Alternatives Open
Plant-based milk products are ultra-processed food products that enjoy a positive reputation as being safe, healthy, ethical, and sustainable. The present study is focused on these products and addresses the product and brand managers of U…
View article: No Cow? Understanding US Consumer Preferences for Plant-Based over Regular Milk-Based Products
No Cow? Understanding US Consumer Preferences for Plant-Based over Regular Milk-Based Products Open
Dairy products such as cheese, butter, and yoghurt are popular staples in American households; however, alternative plant-based products are gaining increasing popularity. An online survey was conducted to investigate the factors that dete…
View article: Discomfort and proactiveness of New Zealand OFD consumers during the coronavirus pandemic
Discomfort and proactiveness of New Zealand OFD consumers during the coronavirus pandemic Open
In 2020, during the early stages of the coronavirus pandemic, New Zealand’s online food delivery (OFD) services saw a marked increase in popularity. New Zealand had received worldwide praise for their approach to fight Covid-19, and online…
View article: Determinants of customer loyalty to online food service delivery: evidence from Indonesia, Taiwan, and New Zealand
Determinants of customer loyalty to online food service delivery: evidence from Indonesia, Taiwan, and New Zealand Open
This study is dedicated to m-commerce and examines the key factors determining loyalty to online food delivery (OFD) services in Indonesia, Taiwan, and New Zealand, as these countries have faced varying degrees of pandemic severity. The da…
View article: “Got Milk Alternatives?” Understanding Key Factors Determining U.S. Consumers’ Willingness to Pay for Plant-Based Milk Alternatives
“Got Milk Alternatives?” Understanding Key Factors Determining U.S. Consumers’ Willingness to Pay for Plant-Based Milk Alternatives Open
Milk is an important dairy product in U.S. food retail. Lifestyle changes toward climate-conscious consumption, animal welfare, and food safety concerns have increased the popularity of plant-based milk alternatives. This study is focused …
View article: Exploring Key Factors Driving Urban Foraging Behavior in Garden and Non-Garden Locations
Exploring Key Factors Driving Urban Foraging Behavior in Garden and Non-Garden Locations Open
Since the occurrence of COVID-19 and food price inflation, alternative forms of food procurement increased in popularity. The present study is dedicated to urban foraging and aims to explore key factors driving food foraging behavior in th…
View article: Edible landscape: Key factors determining consumers’ commitment and willingness to accept opportunity cost and risk of foraged food
Edible landscape: Key factors determining consumers’ commitment and willingness to accept opportunity cost and risk of foraged food Open
Introduction This study is dedicated to urban foraging and explores key factors that determine consumer willingness to try foraged food, willingness to spend time and effort, accept risk as well as make a commitment towards food foraging. …
View article: Should I Really Pay a Premium for This? Consumer Perspectives on Cultured Muscle, Plant-Based and Fungal-Based Protein as Meat Alternatives
Should I Really Pay a Premium for This? Consumer Perspectives on Cultured Muscle, Plant-Based and Fungal-Based Protein as Meat Alternatives Open
Consumer willingness to accept alternative meat products has been widely explored. However, few studies have explored the key factors driving and inhibiting willingness to try, buy and pay a price premium for plant-based proteins, fungal-b…
View article: Fruit Vending Machines as a Means of Contactless Purchase: Exploring Factors Determining US Consumers’ Willingness to Try, Buy and Pay a Price Premium for Fruit from a Vending Machine during the Coronavirus Pandemic
Fruit Vending Machines as a Means of Contactless Purchase: Exploring Factors Determining US Consumers’ Willingness to Try, Buy and Pay a Price Premium for Fruit from a Vending Machine during the Coronavirus Pandemic Open
During the coronavirus pandemic, buying and consumption patterns of US consumers shifted towards contactless buying. While the topic of online buying is well explored within the existing literature on this topic, purchasing fruit from a ve…
View article: Is cultured meat a promising consumer alternative? Exploring key factors determining consumer's willingness to try, buy and pay a premium for cultured meat
Is cultured meat a promising consumer alternative? Exploring key factors determining consumer's willingness to try, buy and pay a premium for cultured meat Open
Cultured meat is a relatively new product, enjoying consumer appreciation as a more sustainable meat option. The present study builds on a sample from a diverse set of countries and continents, including China, the US, the UK, France, Spai…
View article: Understanding Key Factors Influencing Consumers’ Willingness to Try, Buy, and Pay a Price Premium for Mycoproteins
Understanding Key Factors Influencing Consumers’ Willingness to Try, Buy, and Pay a Price Premium for Mycoproteins Open
Mycoprotein is a fungal-based meat alternative sold in food retail in various countries around the world. The present study builds on a multi-national sample and uses partial least square structural equation modeling. The proposed conceptu…
View article: COVID-19 and the Locavores: Investigating the Drivers of US Consumer Preferences for Apples
COVID-19 and the Locavores: Investigating the Drivers of US Consumer Preferences for Apples Open
This study provides insights and best-practice recommendations for marketing managers in the US food retail sector and the horticultural industry. An online survey distributed via a crowdsourcing platform in 2021 aimed to explore the facto…
View article: Should I Pay or Should I Grow? Factors Which Influenced the Preferences of US Consumers for Fruit, Vegetables, Wine and Beer during the COVID-19 Pandemic
Should I Pay or Should I Grow? Factors Which Influenced the Preferences of US Consumers for Fruit, Vegetables, Wine and Beer during the COVID-19 Pandemic Open
This study examines the key factors that determine the preferences of US consumers towards the growing and processing used for horticultural products such as fruit, vegetables, wine and beer over their preferences for buying them both befo…
View article: Understanding Apple Attribute Preferences of US Consumers
Understanding Apple Attribute Preferences of US Consumers Open
Apple preferences of US consumers are widely explored. However, the key factors that drive the importance that US consumers place on apple attributes are rather unexplored. To fill this literature gap, an online survey with 383 US apple bu…
View article: Exploring Key Factors Determining US Consumer Preferences for Growing over Buying Fruit in Pre-Covidian and Covidian Times
Exploring Key Factors Determining US Consumer Preferences for Growing over Buying Fruit in Pre-Covidian and Covidian Times Open
This study provides insights for managers in the food retail sector, the horticultural industry, actors involved in community gardening and farmers’ markets. It proposes a model that investigates key factors determining US consumer prefere…
View article: It Keeps the Good Boy Healthy from Nose to Tail: Understanding Pet Food Attribute Preferences of US Consumers
It Keeps the Good Boy Healthy from Nose to Tail: Understanding Pet Food Attribute Preferences of US Consumers Open
The study provides insights for marketing managers in specialized pet supplies retailers, as well as for vets and animal welfare organizations. This study proposes a model that investigates the importance pet owners place on convenience, n…
View article: The Ethically Conscious Flower Consumer: Understanding Fair Trade Cut Flower Purchase Behavior in Germany
The Ethically Conscious Flower Consumer: Understanding Fair Trade Cut Flower Purchase Behavior in Germany Open
Fair trade flowers are an important niche product relevant to ethically conscious consumers. The study proposes a model that investigates key factors affecting the behavior of these cut flower consumers in Germany. The study serves to comp…
View article: Just Love Me, Feed Me, Never Leave Me: Understanding Pet Food Anxiety, Feeding and Shopping Behavior of US Pet Owners in Covidian Times
Just Love Me, Feed Me, Never Leave Me: Understanding Pet Food Anxiety, Feeding and Shopping Behavior of US Pet Owners in Covidian Times Open
The study provides insights for pet food retailers, vets and managers and volunteers at animal shelters, pet food pantries and food banks into the behavioral changes in feeding and pet food buying resulting from pet food anxiety in Covidia…
View article: “Oh, You Shouldn’t Have!” Understanding Key Factors Impacting Cut Flowers Gifting Preferences in Germany
“Oh, You Shouldn’t Have!” Understanding Key Factors Impacting Cut Flowers Gifting Preferences in Germany Open
Cut flower gifting preferences are relatively unexplored in Germany. This study proposes a model that investigates the impact of attitudinal, experiential, and socio-demographic factors on the cut flower gifting preferences of German consu…
View article: Got waste: knowledge, behavior and self-assessment on food waste of university students in Germany
Got waste: knowledge, behavior and self-assessment on food waste of university students in Germany Open
The paper analyzes German students’ interest, perceived importance, knowledge, and behavior regarding food waste. This target group was expected to differ from the general population in terms of food consumption (shopping, cooking, and sto…