Mersha Aftab
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View article: Empathy-Led Readiness Toolkit for Digital Adoption
Empathy-Led Readiness Toolkit for Digital Adoption Open
The paper aims to demonstrate the value of an empathy-led toolkit that categorises individuals’ digital adoption readiness levels. The toolkit is a self-diagnostic measure for individuals within any organisation to check their readiness to…
View article: Empathy-Led Digital Adoption Towards Happy and Sustainable Workforce
Empathy-Led Digital Adoption Towards Happy and Sustainable Workforce Open
This paper addresses why empathy, as a transdisciplinary engineering methodology, is key to understanding people’s readiness to adopt a new technology. The paper highlights the pilot study, which applied the transdisciplinary methodology t…
View article: Fostering an Environment of Belongingness in the Post‐pandemic Workplace
Fostering an Environment of Belongingness in the Post‐pandemic Workplace Open
Post‐pandemic work is different, and many organizations have embraced this new way of working with little time to consider the policy, strategy, or impact on people. Remote and hybrid work have changed and challenged how we interact with e…
View article: Bridging the double-gap in circularity. Addressing the intention-behaviour disparity in fashion
Bridging the double-gap in circularity. Addressing the intention-behaviour disparity in fashion Open
(2019). Bridging the double-gap in circularity. Addressing the intention-behaviour disparity in fashion. The Design Journal: Vol. 22, Running with Scissors: 13th International Conference of the European Academy of Design, Dundee, 10-12th A…
View article: FRAMING STRATEGIC VALUE THROUGH DESIGN-LED INNOVATION PRACTICE
FRAMING STRATEGIC VALUE THROUGH DESIGN-LED INNOVATION PRACTICE Open
In university/industry collaborative projects, full project value is often overlooked and such projects can be viewed simply as contributing to student employability agendas. Initially, collaborators tend to place value solely on the proje…
View article: Designing Visceral, Behavioural and Reflective Products
Designing Visceral, Behavioural and Reflective Products Open
Designers and manufacturers often see consumption as the primary objective of a product – with implications such as discarded products, obsolete wastes, and ecological degradation. The paper aims to find the answer to the question, how emo…
View article: People as an essential tool for considering ethics in the product lifecycle
People as an essential tool for considering ethics in the product lifecycle Open
This paper explores the vital engagement of people at different stages of the product lifecycle. The incorporation of human values in the creation of empathy allows for ethics to be considered across the design and make process. A case stu…
View article: Understanding the dynamics of attitudes within a design and business focused collaboration
Understanding the dynamics of attitudes within a design and business focused collaboration Open
This paper aims to advance understanding about design’s unique contributions within collaborations between the disciplines of design and business. Collaboration between design and business functions is increasingly utilised as organisation…
View article: Design Entrepreneurship in Innovation
Design Entrepreneurship in Innovation Open
The paper demonstrates the need for an entrepreneurial attitude and competence in designers of today in order to ensure innovation. The paper considers evidence from four design innovation case studies to explore the relationship between d…
View article: The Value of Design in an Enterprise Cloud Solution
The Value of Design in an Enterprise Cloud Solution Open
The purpose of this paper is to examine the value of design in a product development organization named C4C that targets large enterprises looking for a cloud based customer relationship management solution. There is a general sense that d…
View article: Towards a holistic framework of design competence
Towards a holistic framework of design competence Open
This article focuses on the development of a holistic competence framework
\nthat highlights the relationship between knowledge, attitude, skill and
\ncapability within the field of design management and design led innovation.
\nWhilst …
View article: Double-loop reflective practice as an approach to understanding knowledge and experience.
Double-loop reflective practice as an approach to understanding knowledge and experience. Open
The main aim of this paper is to consider the way in which reflective practice can assist practitioners in better understanding their individual knowledge and experience. Transitioning from a design novice to a design expert is described a…
View article: Hidden value - towards an understanding of the full impact of engaging students in user-led research and innovation projects between universities and companies
Hidden value - towards an understanding of the full impact of engaging students in user-led research and innovation projects between universities and companies Open
‘Live’ projects have been the staple of degree programmes in design for as long as design education has existed. They represent the perfect vehicle through which students can test their evolving knowledge and skills. They provide an ideal …