Michael Tsiros
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Effects of Expiration Date-Based Pricing on Brand Image Perceptions Open
Expiration date-based pricing (EDBP) occurs when a grocery retailer reduces the price of a perishable product according to its remaining shelf life. While, conventional wisdom suggests that this practice leads to negative consumer evaluati…
View article: Customer Experience Creation: Determinants, Dynamics and Management Strategies
Customer Experience Creation: Determinants, Dynamics and Management Strategies Open
Retailers, such as Starbucks and Victoria's Secret, aim to provide customers a great experience across channels. In this paper we provide an overview of the existing literature on customer experience and expand on it to examine the creatio…
View article: The Effect of Compensation on Repurchase Intentions in Service Recovery
The Effect of Compensation on Repurchase Intentions in Service Recovery Open
To explore when the presence of compensation enhances repurchase intentions after a service failure, the authors use an experimental procedure and evaluate the impact of compensation in different stability and locus of responsibility condi…
Releasing the Regret Lock: Consumer Response to New Alternatives after a Sale Open
This research examines how consumers behave after they miss a sale and subsequently face a smaller sale for the same or different product. According to the proposed theory, a two-way interaction is predicted in which adding another similar…