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Examining factors that effect on the acceptance of mobile commerce in Malaysia based on revised UTAUT Open

Mohammed A. Sabri Alrawi, Ganthan Narayana Samy, Rasimah Che Mohd Yusoff, Bharanidharan Shanmugam, Rajasekaran Lakshmiganthan , et al. · 2020

This study presents an amended unified theory of acceptance and use of technology (UTAUT) which explores key factors affecting Malaysian consumers ' willingness to accept mobile-commerce. A questionnaire survey has been used to colle…

Factors Influencing the Technology Acceptance of Mobile Commerce in Malaysia by using the Revised UTAUT Model Open

Ganthan Narayana Samy, RCM Yusoff, Mohammed A. Sabri Alrawi · 2019

The purpose of this study is to study positive and negative factors that can substantially explain mobile commerce (m-commerce) acceptance in Malaysia. A technology acceptance model for m-commerce with eights factors is constructed. Data c…