Mokhamad Eldon
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View article: INTEGRATING ARTIFICIAL INTELLIGENCE INTO MARKETING STRATEGIES: A COMPREHENSIVE ANALYSIS OF CONSUMER ENGAGEMENT AND BUSINESS PERFORMANCE
INTEGRATING ARTIFICIAL INTELLIGENCE INTO MARKETING STRATEGIES: A COMPREHENSIVE ANALYSIS OF CONSUMER ENGAGEMENT AND BUSINESS PERFORMANCE Open
The integration of Artificial Intelligence (AI) into marketing strategies has revolutionized how businesses engage with consumers and measure performance. This study investigates the impact of AI-driven marketing tools on consumer engageme…
View article: The Rise of Greenfluencers: Micro-Influencer Impact on Sustainable Product Purchase Intentions
The Rise of Greenfluencers: Micro-Influencer Impact on Sustainable Product Purchase Intentions Open
At a time when environmental crises are becoming more urgent and consumer distrust of companies’ environmental claims rises, greenfluencers—small-scale influencers who promote eco-conscious living via their social media accounts—represent …
View article: From Words to Actions: Exploring How e-WOM Drives Green Consumer Decisions in the Digital Age
From Words to Actions: Exploring How e-WOM Drives Green Consumer Decisions in the Digital Age Open
In the digital age, electronic word-of-mouth (e-WOM) has emerged as a pivotal factor influencing green consumer behavior and repurchase intentions. However, the role of e-WOM in shaping sustainable purchase decisions remains underexplored,…
View article: THE EFFECT OF RESPONSIBILITY, DISCIPLINE, PERFORMANCE, AND EMPLOYEE POLICY ON PARTICIPANT SERVICE SATISFACTION
THE EFFECT OF RESPONSIBILITY, DISCIPLINE, PERFORMANCE, AND EMPLOYEE POLICY ON PARTICIPANT SERVICE SATISFACTION Open
With the rapid development of health services businesses, more and more public and private hospitals are offering health services. One form of service is providing drugs recommended by doctors. The existence of drug supplies in a hospital …
View article: PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN PRODUK UD. BINTANG ANTIK SEJAHTERA
PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN PRODUK UD. BINTANG ANTIK SEJAHTERA Open
Currently internet technology has developed rapidly in society. Digital marketing strategies are an alternative way for businesses to reach consumers very broadly and quickly in promoting their products via the internet and to increase sal…
View article: The Implementation of Digital Marketing in Indonesia's MSMEs by Using Bibliometric Methods and Systematic Literature Review
The Implementation of Digital Marketing in Indonesia's MSMEs by Using Bibliometric Methods and Systematic Literature Review Open
One of the economic forces that supports the country's economy is micro, small, and medium enterprises (MSMEs). There are 83.8% of MSME players who digitalize to support their business operations. This requires a comprehensive study to opt…
View article: PENGARUH PERSEPSI DIMENSI KUALITAS LAYANAN TERHADAP NIAT PEMBELIAN ULANG (Studi Kasus pada Swalayan IT Mart UNITA)
PENGARUH PERSEPSI DIMENSI KUALITAS LAYANAN TERHADAP NIAT PEMBELIAN ULANG (Studi Kasus pada Swalayan IT Mart UNITA) Open
This study aims to explain the effect of the variable perceived service quality on repurchase intentions which is moderated by the variable student satisfaction at the IT Mart Supermarket at Tulungagung University. The sample in this study…
View article: PENGARUH SERVICESCAPE, BRAND IMAGE, DAN WORD OF MOUTH TERHADAP KEPUASAN KONSUMEN
PENGARUH SERVICESCAPE, BRAND IMAGE, DAN WORD OF MOUTH TERHADAP KEPUASAN KONSUMEN Open
The purpose of this study is to partially examine how customer satisfaction at Kosim coffee shops is affected by servicescape, brand image, and word of mouth.Byemploying research methods to collect data, this study takes a causal approach.…