Ahmadi Mousa
YOU?
Author Swipe
View article: ASSESSING THE BRAND EQUITY OF IRAN'S BANKING INDUSTRY
ASSESSING THE BRAND EQUITY OF IRAN'S BANKING INDUSTRY Open
In this research, quantitative data is used to identify the critical factors that are important to improve brand equity performance with integrating advertising, affective affiliation to the brand, brand trust, brand commitment were analyz…
View article: Investigating the Effect of Relational Marketing Tactics on Customer’s Loyalty of e-Banking Services in Terms of Customer of Bank Tejarat
Investigating the Effect of Relational Marketing Tactics on Customer’s Loyalty of e-Banking Services in Terms of Customer of Bank Tejarat Open
The aim of this study was to evaluate the effect of relational marketing tactics on customer loyalty of e-banking services from the perspective of bank Tejarat customers. A total of 384 customers of electronic services of Tejarat bank bran…