Muaz Azinuddin
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View article: The role of POKDARWIS on homestay digital marketing: A case study in South Sulawesi’s tourist villages
The role of POKDARWIS on homestay digital marketing: A case study in South Sulawesi’s tourist villages Open
Tourism villages in Indonesia leverage Community-Based Tourism (CBT) to foster rural development, with homestays serving as a key economic driver. However, limited digital resources hinder effective marketing in remote areas. This study ex…
View article: PKM Strategi Kemitraan untuk Pembangunan Kampung Berbasis Collaborative Governance di Kampung Wisata Lambo Sari Malaysia
PKM Strategi Kemitraan untuk Pembangunan Kampung Berbasis Collaborative Governance di Kampung Wisata Lambo Sari Malaysia Open
This community service activity aims to develop the tourism potential of Lambo Sari Village sustainably through a collaborative governance approach so that it has an impact on improving the quality of life of the community. The method of i…
View article: Soundscapes of Loyalty: Modeling Revisit Intention in Ethnic Music Tourism within a Sustainable Tourism Framework
Soundscapes of Loyalty: Modeling Revisit Intention in Ethnic Music Tourism within a Sustainable Tourism Framework Open
In spite of increasing popularity of music tourism, few studies have investigated consumer behaviour in ethnic music tourism. Filling this research lacuna, the present research examines determinants of tourists’ revisit intention to an eth…
View article: Urban Forest Microclimates and Their Response to Heat Waves—A Case Study for London
Urban Forest Microclimates and Their Response to Heat Waves—A Case Study for London Open
Extreme weather events and rising temperatures pose significant risks, not only in urban areas but also in metropolitan forests, that affect the well-being of the people who visit them. City forests are considered one of the best bets for …
View article: Navigating Uncertainty Through Resilience, Absorptive Capacity and Adaptive Performance in Shaping SME Exit Intentions in the Tourism Industry
Navigating Uncertainty Through Resilience, Absorptive Capacity and Adaptive Performance in Shaping SME Exit Intentions in the Tourism Industry Open
This research examines how absorptive capacity and adaptive performance address the connection between entrepreneurs' resilience and their desire to leave their businesses among Small and Medium-sized Enterprises (SMEs) in the tourism indu…
View article: Tourists' Intention to Visit Royal Cemetery as a Dark Tourism Destination: The Role of Destination Image, Self-Congruence, and Destination Personality
Tourists' Intention to Visit Royal Cemetery as a Dark Tourism Destination: The Role of Destination Image, Self-Congruence, and Destination Personality Open
This study seeks to investigate the effect of destination image, self-congruence, and destination personality on the visitors' intentions to visit the Imogiri Royal Cemetery, Yogyakarta Special Region, Indonesia. The cemetery is considered…
View article: Model of resilience strategies of small and medium-sized tourism enterprises post pandemic crises in marine-based destination
Model of resilience strategies of small and medium-sized tourism enterprises post pandemic crises in marine-based destination Open
This study investigates the resilience strategies employed by small and medium-sized tourism enterprises (SMTEs) in Tanjung Bira, a marine-based destination in South Sulawesi, Indonesia, to cope with the impact of the COVID-19 pandemic. Du…
View article: EMOTIONAL SOLIDARITY IN TOURISM DEVELOPMENT: HOW POLICY AND KNOWLEDGE DRIVE SUPPORT IN GILGIT BALTISTAN, PAKISTAN
EMOTIONAL SOLIDARITY IN TOURISM DEVELOPMENT: HOW POLICY AND KNOWLEDGE DRIVE SUPPORT IN GILGIT BALTISTAN, PAKISTAN Open
The participation of local communities is vital in developing tourism, as their attitudes and behaviours can significantly impact the growth and success of a destination. As the primary recipients of future tourism developments, the perspe…
View article: Assessing progressive green university campus maturity: A framework for sustainable development in Malaysian higher education institutions
Assessing progressive green university campus maturity: A framework for sustainable development in Malaysian higher education institutions Open
The concept of "Green University Campus" is used in a more general sense to refer to social, economic, environmental, and educational aspects. In order to assist in directing sustainability initiatives among educational institutions, this …
View article: Tourism development impacts, cultural intelligence and community support for future development
Tourism development impacts, cultural intelligence and community support for future development Open
Purpose – This study examines the dynamics of cultural intelligence (CQ) on the tripartite tourism development impacts (TDI) in the economic, social and environmental domains and how it influences residents’ perceptions of tourism developm…
View article: INTERRELATIONSHIP OF NETWORKS, KNOWLEDGE, AND PERFORMANCE OF BUSINESSES THROUGH THE LENS OF COASTAL DESTINATION DEVELOPMENT
INTERRELATIONSHIP OF NETWORKS, KNOWLEDGE, AND PERFORMANCE OF BUSINESSES THROUGH THE LENS OF COASTAL DESTINATION DEVELOPMENT Open
The sustainable future of coastal destination development is mainly reliant on performance of small and medium sized tourism enterprises (SMTEs) since they are the main catalyst of tourism growth. Given SMTEs’ operational sizes, the need t…
View article: Navigating the tourism digital landscape: The interrelationship of online travel sites' affordances, technology readiness, online purchase intentions, trust, and E-loyalty
Navigating the tourism digital landscape: The interrelationship of online travel sites' affordances, technology readiness, online purchase intentions, trust, and E-loyalty Open
This study investigates the relationship between online travel sites' affordances (OTSA), technology readiness (TR), and their impact on tourists' online purchase intentions (OPI), as well as the moderating role of trust on OPI and e-loyal…
View article: The Assessment of Sedimentation Problems in Kenyir Hydropower Reservoir, Malaysia
The Assessment of Sedimentation Problems in Kenyir Hydropower Reservoir, Malaysia Open
Lakes may take a while to respond to management interventions because of the management implications of incremental development and degradation issues. This includes the requirement for the ongoing participation of key lake basin managemen…
View article: COMMUNITY-BASED TOURISM (CBT) MOVING FORWARD: PENTA HELIX DEVELOPMENT STRATEGY THROUGH COMMUNITY LOCAL WISDOM EMPOWERMENT
COMMUNITY-BASED TOURISM (CBT) MOVING FORWARD: PENTA HELIX DEVELOPMENT STRATEGY THROUGH COMMUNITY LOCAL WISDOM EMPOWERMENT Open
This paper highlights the key stakeholders' influences on the local community's involvement in CBT development. Further, this paper explores the potential of Penta-Helix multi-stakeholders collaboration as a viable CBT development strategy…
View article: CITIZEN ENGAGEMENT IN TANGIBLE HERITAGE CONSERVATION STRATEGIES IN TERENGGANU
CITIZEN ENGAGEMENT IN TANGIBLE HERITAGE CONSERVATION STRATEGIES IN TERENGGANU Open
Heritage upholds high values in a society. Arts and culture passed down by the previous generations have a significant influence on the identity formation of a particular race. In Terengganu, much of its heritage and relics left by its anc…
View article: CAPITALISING LOCAL FOOD FOR GASTRO-TOURISM DEVELOPMENT
CAPITALISING LOCAL FOOD FOR GASTRO-TOURISM DEVELOPMENT Open
Food industries are essential to shaping and structuring destination food tourism focus and the overall food industry. By highlighting regional distinctiveness and the contribution of local food to distinctive visitor experiences as well a…
View article: OVERTOURISM AND DESTINATION BRANDING: THE MEDIATING ROLE OF FUNCTIONAL AND EMOTIONAL VALUES AMONG TOURISTS
OVERTOURISM AND DESTINATION BRANDING: THE MEDIATING ROLE OF FUNCTIONAL AND EMOTIONAL VALUES AMONG TOURISTS Open
Purpose – This research note offers an integrative model of destination branding in the context of overtourism in an ecotourism destination. This study examines the impact of overtourism on the functional and emotional values and destinati…
View article: LOCAL COMMUNITY PERSPECTIVE ON RESPONSIBLE TOURISM AND DESTINATION SUSTAINABILITY
LOCAL COMMUNITY PERSPECTIVE ON RESPONSIBLE TOURISM AND DESTINATION SUSTAINABILITY Open
The tourism industry has relied on long-term planning and is anticipating growing availability and demand for socially, ecologically, and economically responsible tourism. As a novel idea, responsible tourism practices may boost efforts fo…
View article: INVESTIGATING OVERTOURISM IMPACTS, PERCEIVED MAN-MADE RISK AND TOURIST REVISIT INTENTION
INVESTIGATING OVERTOURISM IMPACTS, PERCEIVED MAN-MADE RISK AND TOURIST REVISIT INTENTION Open
This research explores the interrelationships between overtourism impacts, perceived man-made risk and revisit intention among tourists visiting Melaka UNESCO World Heritage Site (WHS). The aim of the study is to illustrate the overutiliza…
View article: Interlinkage of Perceived Ecotourism Design Affordance, Perceived Value of Destination Experiences, Destination Reputation, and Loyalty
Interlinkage of Perceived Ecotourism Design Affordance, Perceived Value of Destination Experiences, Destination Reputation, and Loyalty Open
The aim of this study is to analyse the relationships between the perceived ecotourism design affordances (PEDA), perceived value of destination experience (PERVAL), destination reputation, and destination loyalty among the tourists visiti…
View article: I'm afraid to travel! Investigating the effect of perceived health risk on Malaysian travellers' post-pandemic perception and future travel intention
I'm afraid to travel! Investigating the effect of perceived health risk on Malaysian travellers' post-pandemic perception and future travel intention Open
Purpose This study investigates the effect of COVID-19 pandemic perceived health risk on traveller's post-pandemic perception and future travel intention. The study aims to provide insight into the unprecedented COVID-19 pandemic and its p…
View article: Developing an Integrated Tourism Production Model with Digital Technologies (DT) for Small Medium Food Enterprise (SMFE) in Post-COVID-19 Era: A Conceptual Perspective
Developing an Integrated Tourism Production Model with Digital Technologies (DT) for Small Medium Food Enterprise (SMFE) in Post-COVID-19 Era: A Conceptual Perspective Open
This paper addresses the concept of Digital Technologies (DT) in retaining local food to achieve long-term tourism resilience. Particularly, this study focuses on food tourism production involving Small Medium Food Enterprise (SMFE) to gen…
View article: The Impacts of Quality Work Life and Occupational Commitment on Job-Hopping Behavior of Chefs in 4 and 5 Star Rated Hotels in Malaysia
The Impacts of Quality Work Life and Occupational Commitment on Job-Hopping Behavior of Chefs in 4 and 5 Star Rated Hotels in Malaysia Open
The employees’ retention in the hotel organizations is crucial as they are the greatest foundation for the organizational success. However, hotels in Malaysia are beleaguered by high turnover rates especially among the chefs who are lookin…
View article: Dynamics of networking, knowledge and performance of small and medium-sized tourism enterprises (SMTEs) in Terengganu, Malaysia
Dynamics of networking, knowledge and performance of small and medium-sized tourism enterprises (SMTEs) in Terengganu, Malaysia Open
Small and medium-sized tourism enterprises (SMTEs) are a fundamental component in a tourism destination’s development as they are the economic engines of the tourism sector. However, the entrepreneurs running these businesses face the chal…