Muhammad Asir
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View article: Experiential Marketing Analysis on Customer Satisfaction
Experiential Marketing Analysis on Customer Satisfaction Open
Competition in the business world cannot be separated from the development of the environment faced. The business environment that has a major influence on marketing success is the development and advancement of technology, as well as chan…
View article: OMNICHANNEL MARKETING STRATEGIES: BRIDGING THE GAP BETWEEN ONLINE AND OFFLINE CONSUMER EXPERIENCES
OMNICHANNEL MARKETING STRATEGIES: BRIDGING THE GAP BETWEEN ONLINE AND OFFLINE CONSUMER EXPERIENCES Open
Omnichannel marketing has emerged as a critical strategy for businesses aiming to provide seamless consumer experiences across online and offline platforms. This article explores the effectiveness of omnichannel strategies in bridging the …
View article: STUDI EFEKTIVITAS STRATEGI PEMASARAN HIJAU DALAM MENARIK KONSUMEN PADA PRODUK RAMAH LINGKUNGAN
STUDI EFEKTIVITAS STRATEGI PEMASARAN HIJAU DALAM MENARIK KONSUMEN PADA PRODUK RAMAH LINGKUNGAN Open
This study aims to explore the effectiveness of green marketing strategies in attracting consumers to eco-friendly products. Amid growing environmental awareness, consumers are increasingly choosing products with minimal environmental impa…
View article: Consumer Behavior in the Age of AI: The Role of Personalized Marketing and Data Analytics in Shaping Purchase Decisions
Consumer Behavior in the Age of AI: The Role of Personalized Marketing and Data Analytics in Shaping Purchase Decisions Open
In the contemporary digital era, artificial intelligence (AI) has revolutionized the landscape of consumer behavior by enabling personalized marketing and advanced data analytics. This article reviews existing literature to explore the rol…
View article: Analysis Of The Influence Of Website Quality, Pricing, Customer Trust And Brand Image On Purchase Intention Of Marketplace Customers
Analysis Of The Influence Of Website Quality, Pricing, Customer Trust And Brand Image On Purchase Intention Of Marketplace Customers Open
The situation of online market company rivalry, which is occasionally becoming more competitive, is what drives this research. As a result, businesses need to develop new marketing tactics in order to both keep and increase their market sh…
View article: Peran manajemen risiko dalam meningkatkan kinerja perusahaan: studi manajemen sumber daya manusia
Peran manajemen risiko dalam meningkatkan kinerja perusahaan: studi manajemen sumber daya manusia Open
The purpose of this paper is to analyze the Role of Risk Management in Improving Company Performance by analyzing research literature in the field of human resource management. The method used in this research is literature research by rev…
View article: Cost Benefit Analysis of Key Actors in The Cocoa Beans Marketing
Cost Benefit Analysis of Key Actors in The Cocoa Beans Marketing Open
Efficient marketing can increase the profits of all the stakeholders involved. Profit increased at the farmer level will encourage the ability and motivation to manage the farm. This study aims to identify the benefits obtained by farmers,…
View article: Penerapan Strategi Segmenting dan Targeting dalam meningkatkan Kinerja Pemasaran: Literatur review
Penerapan Strategi Segmenting dan Targeting dalam meningkatkan Kinerja Pemasaran: Literatur review Open
This paper aims to analyze the Implementation of Segmenting and Targeting Strategies in improving Marketing Performance through analysis of literature reviews in the field of marketing management. The method used in this study is a literat…
View article: The Analysis Effect of International Price, GDP, Land Area and Substitutional Price on Export Volume of Indonesian Palm Oil
The Analysis Effect of International Price, GDP, Land Area and Substitutional Price on Export Volume of Indonesian Palm Oil Open
The objective of this study is determine and analyse effect of international price, GDP, land area and substitutional price on export volume of Indonesian Palm Oil. The data that the authors use in this study are secondary data types in th…
View article: Study on stakeholders position and role in supply chain of cocoa commodities
Study on stakeholders position and role in supply chain of cocoa commodities Open
The quality and continuity of cocoa beans supply is determined really stakeholders in related to the cocoa supply chain. In general, the activity of cocoa beans production has not been efficient yet to compete as raw materials for domestic…
View article: Characteristic of Cocoa Commodity Supply Chain in West Sulawesi
Characteristic of Cocoa Commodity Supply Chain in West Sulawesi Open
West Sulawesi Province, especially Mamuju District is one of the cocoa bean producers whose farming community is still the main income from cocoa farming. However, the price of this commodity is dominantly determined by collecting traders,…