Naili Farida
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Contract Enforcement and Marketing Relationship Management: Effects of Digital and ICT Transformations Open
The development of the digital era makes transactions easier and more transparent, making it necessary to build new management for creating cooperation contracts between companies. This study aims to operationalise contract enforcement fun…
The Influence of Green Marketing on Repurchase Intention and Customer Loylaty Through Customer Satisfaction as a Mediation Variable Open
This research aims to determine the direct influence of green marketing on repurchase intention and customer loyalty and how much customer satisfaction is a mediating variable between Green Marketing on Repurchase Intention and Customer Lo…
INDONESIA'S BANKING EXCELLENCE IN THE EYES OF CROWE'S FRAUD PENTAGON Open
Complex factors trigger fraud. The basic theory is the fraud triangle theory. Crowe (2011) developed the idea into a pentagon theory and found two other factors: arrogance and competence. This study aims to analyze each element of Crowe's …
BEHAVIORAL INTENTION USING ONLINE FOOD DELIVERY SERVICE: INFORMATION TECHNOLOGY CONTINUANCE APPROACH Open
The surge of online food delivery (OFD) services is emblematic of the restaurant industry's presence in the e-delivery landscape. Further, this research reveals that comprehending consumer decision-making processes necessitates the apprais…
FROM LIKES TO SALES: STUDY ON ENHANCING SOCIAL MEDIA PERFORMANCE FOR INDONESIAN SMES Open
Since 2010, social media use for business purposes has seen tremendous expansion. Businesses that implement a solid social media marketing plan may see enhanced results through improved performance on these channels. Though businesses incr…
THE ROLE OF KNOWLEDGE CREATION IN MEDIATING THE EFFECT OF NETWORK CAPABILITY ON PERFORMANCE OF MICRO, SMALL, AND MEDIUM ENTERPRISES Open
Performance has received special attention in the context of Micro, Small, and Medium Enterprises (MSMEs) due to its important role in enhancing an organization's competitive advantage. This study aims to identify predictors of MSME perfor…
Language and Power: How Democracy and Pluralism Shape Patterns of Minority Political Representation in Bali, Indonesia Open
This study aims to portray the political representation of minorities using discourse analysis as a tool to analyse the 2019 legislative election in Bali province. Bali is a province with the largest Hindu population in Indonesia. It is ne…
Effect of Customer Value and Trust on Patient Revisit Intention: Satisfaction as Mediator Open
Customer value is an important marketing strategy aspect that refers to the evaluation of products that meet value and satisfaction. Hospital has intangible characteristics of services so trust is needed. Hospitals need to instill credibil…
ROLE OF E-MARKETING ON SME’S PERFORMANCE IN BANDUNG CITY: A QUALITATIVE APPROACH Open
Nowadays, e-marketing has been transformed into the most powerful tool for business performance in the digital technology era. The concept of e-marketing has become increasingly important for many entrepreneurs to sustain competitive advan…
The Effect of Brand Equity and Customer Value in Repeat Visits of the Patients at Dr. Gunawan Mangunkusuma Regional General Hospital Open
Introduction: Patient visits at dr. Gunawan Mangunkusuma Regional General Hospital in 2020-2021 has increased by 9.78%. However, there is a decrease in the level of patient satisfaction with the services provided. This study aims to examin…
Pengaruh Celebrity Endorser, Brand Identity, dan Perceived Value terhadap Repurchase Intention Produk Kosmetik Wardah di Kota Semarang Open
In recent years, sales of Wardah's cosmetic products have fluctuated. This study aims to determine the effect of celebrity endorser, brand identity, and perceived value on repurchase intention of Wardah cosmetic products in Semarang City. …
Pengaruh Emosi Positif dan Promosi Penjualan terhadap Perilaku Pembelian Impulsif pada Konsumen Shopee (Studi Kasus Pada Mahasiswa Universitas Diponegoro) Open
This research aims to determine the effect of positive emotions and sales promotions on impulse buying behavior. This research uses explanatory research type with non probability sampling technique through purposive sampling approach. Data…
Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Smartphone Asus melalui Minat Beli sebagai Variabel Intervening (Studi pada Mahasiswa Universitas Diponegoro) Open
The development of globalization is inevitable, it changes the way we communicate, with smartphones as evidence. Smartphones can support current lecture activities because they facilitate access to information at any time. Smartphone users…
Pengaruh Brand Prestige dan Perceived Quality terhadap Purchase Intention melalui Brand Attitude (Studi pada Konsumen Iphone di Kota Yogyakarta) Open
In this era of technological development, the use of smartphones in Indonesia is predicted to continue to increase every year. However, based on the data obtained, iPhone smartphones experienced fluctuations in sales and market share from …
Pengaruh Kesadaran Merek dan Kepercayaan Merek terhadap Loyalitas Konsumen melalui Pembelian Ulang (Studi pada Konsumen Produk Merek Wardah di Kota Semarang) Open
The tougher competition in the cosmetics industry becomes a challenge for every company to be able to win the competition. Wardah, as a pioneer of halal cosmetic products, needs to establish a marketing strategy to always be the consumers’…
Pengaruh Customer Value dan Customer Experience terhadap Minat Pembelian Ulang Melalui Kepuasan Pelanggan sebagai Variabel Intervening (Studi pada Jemaah PT. Penata Rihlah Jakarta) Open
Religious tourism, especially the Umrah pilgrimage, is currently very popular with the public, this is evidenced by the increasing demand for the Umrah pilgrimage in recent years. The high demand for Umrah causes fierce competition. To mai…
Pengaruh Harga Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Pelanggan Indihome PT Telkom Indonesia Jepara Open
Customer satisfaction when using service products is influenced by price and service quality. Based on the data obtained, sales of Indihome Jepara WiFi subscription packages have fluctuated. This study aims to determine the effect between …
Environmental concern in its role to mediate religiosity and green purchase intention to retail consumers, cafés, and restaurants Open
Environmental awareness is essential to maintain the balance of ecosystems in the world. One of them is reducing the use of plastic bags in shopping, which can reduce plastic waste heaps. Environmental awareness relates to a person's relig…
Pengaruh Daya Tarik Wisata dan Kualitas Pelayanan terhadap Minat Berkunjung Kembali melalui Keputusan Berkunjung sebagai Variabel Intervening (Studi pada Pengunjung Taman Nasional Bromo Tengger Semeru) Open
Now, tourism has become a primary need for some people. This tendency gave birth to the assumption that every natural tourist attraction would get an increase in the number of tourist visits. However, the phenomenon that occurs is the fluc…
Pengaruh Diferensiasi Produk dan Social Media Marketing terhadap Keputusan Pembelian melalui Minat Beli sebagai Variabel Intervening (Studi pada Konsumen Pizza Hut Buaran Plaza Jakarta) Open
The culinary industry sector, or food & beverages, will always experience changes in terms of products and marketing every year so that it can reach a wide market share. The pandemic period experienced by Pizza Hut and other industrial sec…
Pengaruh Customer Experience , Brand Trust, terhadap Repurchase Intention melalui Customer Satisfaction sebagai Variabel Intervening (Studi pada Konsumen Suzuki Pick Up di Kota Cilacap) Open
Suzuki Carry Pick Up as a commercial car that helps business in distributing goods. It is suspected that experience, trust, and satisfaction are factors that influence the interest in repurchasing Carry Pick Up. Background of this reseach …
Pengaruh Perceived Website Quality terhadap Repurchase Intention Dengan E-Trust sebagai Variabel Intervening pada Sociolla (Studi pada Pengguna Sociolla Mahasiswa FISIP Universitas Diponegoro) Open
Sociolla is an e-commerce or online buying and selling website that focuses on the beauty sector. Sociolla has a highlight the products that they sell are guaranteed 100% original, verified by the Food and Drug Supervisory Agency (BPOM), a…
Pengaruh Servicescape dan Perceived Value terhadap Repurchase Intention melalui Customer Satisfaction (pada Restoran Hello Taichan Kota Surakarta) Open
The culinary business sector will always experience a dynamic changes every year starting from the products produced to the places to present their products and service and this causes very tight competition in the culinary business sector…
Pengaruh Product Quality dan Service Quality terhadap Brand Switching Melalui Customer Value (Studi pada Mantan Pelanggan Indihome di Kota Semarang) Open
This study aims to determine the effect of product quality and service quality on brand switching through customer value” (study of former IndiHome customers in Semarang). This type of research is explanatory research. The sampling method …
Pengaruh E-Service Quality dan Brand Image terhadap Keputusan Pembelian (Studi pada E-Commerce Shopee) Open
Technology is currently growing significantly, especially in the field of information and communication, this has a positive impact on the business world so that the current business system changes according to existing technology developm…
Pengaruh Citra Destinasi dan Produk Wisata terhadap Keputusan Berkunjung melalui Electronic Word Of Mouth (Studi pada Pengunjung Wisata Eling Bening) Open
Traveling is a secondary need to create happiness as a life support after fulfilling primary needs. The development of the times is also another factor in considering advances in technology and transportation that make it easier to move pl…
PERCEIVED VALUE AND TRUST TOWARDS PATIENT LOYALTY: A LITERATURE REVIEW Open
Increasing patient loyalty through patient-provider relationships becomes the key factor in medical providers’ successes. Perceived value is the long-term value that customers provide to hospitals. The creation of added value for customers…
PENGARUH E-TRUST DAN E-SERVICE QUALITY TERHADAP ONLINE REPURCHASE INTENTION MELALUI E-SATISFACTION (Pada Mahasiswa S1 FISIP yang Pernah Berbelanja di Lazada) Open
Lazada is one of the major e-commerce in Indonesia, but then have a problem of decreasing online repurchase intention which is known from the data on the number of Lazada e-commerce visitors which decreased in 2017-2020 and data on the lev…
Improving Marketing Performance Through Competitive Advantage in Phase Two Of The Covid-19 Pandemic Open
The marketing performance of small and medium businesses in the Ancol tourism area is influenced by an effective market strategy so that they are able to realize a competitive advantage. The purpose of this study is to examine market strat…