Explanipedia

NaviNord: A Multisensory Virtual Reality Application for Measuring Spatial Navigation Memory in Complex Environments Open

Elpida Bampouni, Niko Väkiparta, Nannan Xi, Juho Hamari · 2025

Flow, Immersion, and Presence: Creating Virtual Reality and Engagement in the Era of Ubiquitous and Intelligent Technologies Open

Yi Guo, Fiona Fui‐Hoon Nah, Nannan Xi, Marshall Scott Poole · 2025

Can We Trust AI Agents? A Case Study of an LLM-Based Multi-Agent System for Ethical AI Open

José Antonio Siqueira de Cerqueira, Mamia Agbese, Rebekah Rousi, Nannan Xi, Juho Hamari , et al. · 2024

AI-based systems, including Large Language Models (LLM), impact millions by supporting diverse tasks but face issues like misinformation, bias, and misuse. AI ethics is crucial as new technologies and concerns emerge, but objective, practi…

Effects of Immersion and Embodiment on Memory in Virtual Reality Open

Elpida Bampouni, A. A. Ahmad, Nannan Xi, Nikoletta-Zampeta Legaki, Juho Hamari · 2024

Virtual Experiences, Real Memories? A Study on Information Recall and Recognition in the Metaverse Open

Nannan Xi, Juan Chen, Filipe Gama, Henry Korkeila, Juho Hamari · 2024

There are high expectations towards extended reality (XR), namely the “metaverse”. However, human performance in the metaverse has been called into question when undertaking everyday activities (e.g., working, shopping, and learning etc.),…

Acceptance of the metaverse: a laboratory experiment on augmented and virtual reality shopping Open

Nannan Xi, Juan Chen, Filipe Gama, Henry Korkeila, Juho Hamari · 2024

Purpose In recent years, there has been significant interest in adopting XR (extended reality) technologies such as VR (virtual reality) and AR (augmented reality), particularly in retail. However, extending activities through reality-medi…

Challenges in the adoption of sustainability information systems: A study on green IS in organizations Open

Jeanine Kirchner-Krath, Benedikt Morschheuser, Nevena Sicevic, Nannan Xi, Harald F. O. von Korflesch , et al. · 2024

Economic, social and ecological sustainability presents one of the greatest challenges of our society. As a result, there is growing pressure on a variety of organizations to implement sustainability programs, such as inclusion training re…

Correction to: Ethical Considerations in Gamified Interactive Marketing Praxis Open

Samaan Al‐Msallam, Nannan Xi, Juho Hamari · 2024

Paying attention in metaverse: an experiment on spatial attention allocation in extended reality shopping Open

Juan Chen, Nannan Xi, Vilma Pohjonen, Juho Hamari · 2023

Purpose Metaverse, that is extended reality (XR)-based technologies such as augmented reality (AR) and virtual reality (VR), are increasingly believed to facilitate fundamental human practice in the future. One of the vanguards of this dev…

Wearable gaming technology: A study on the relationships between wearable features and gameful experiences Open

Nannan Xi, Oğuz Buruk, Juan Chen, Shiva Jabari, Juho Hamari · 2023

With the parallel advancement and evolution of psycho-physiological sensors, haptics, and overall wearable computing, wearable devices have become a mainstay in everyday life. While gaming is one of the most intuitively appealing areas for…

Hybridization of the Digital Twin - Overcoming Implementation Challenges Open

Nannan Xi, Chengyuan Li, Elpida Bampouni, Juho Hamari · 2023

In the context of Industry 4.0 the concept of the Digital Twin has gained significant momentum in industry as well as academia. Researchers have hypothesized a great number of potential benefits of the concept's usage. However, few real-wo…

Introduction to the Minitrack on Social Media and Healthcare Technology Open

Yanping Zhang, Nannan Xi, Changyong Liang, Juho Hamari · 2023

Social media has changed the way individuals and institutions approach healthcare and health information and offers opportunities to understand health-related interactions at all levels, from the micro to the macro.The Social Media and Hea…

Immersive Virtual Reality in Experiential Learning - A Value Co-creation and Co-destruction Approach Open

Juho Hamari, Nannan Xi, Ana Carolina Tomé Klock, Benedikt Morschheuser · 2023

Immersive Virtual Reality (later VR) has its potential in enabling learning experiences. Several studies adopt experiential learning as a key concept to understand the outcomes of VR. This study consists of two parts – the first part condu…

Ethical Considerations in Gamified Interactive Marketing Praxis Open

Samaan Al‐Msallam, Nannan Xi, Juho Hamari · 2023

Gamification with various designs is becoming a mainstay of interactive marketing, used to pervasively and holistically to in value-creating marketing practices. Beyond marketing, gamification is commonly seen as a technology, the effects …

The challenges of entering the metaverse: An experiment on the effect of extended reality on workload Open

Nannan Xi, Juan Chen, Filipe Gama, Marc Riar, Juho Hamari · 2022

Information technologies exist to enable us to either do things we have not done before or do familiar things more efficiently. Metaverse (i.e. extended reality: XR) enables novel forms of engrossing telepresence, but it also may make mund…

How Does Extended Reality Influence Consumer Decision Making? The Empirical Evidence from A Laboratory Experiment Open

Nannan Xi, Elpida Bampouni, Juho Hamari · 2022

Extended reality (XR) technologies such as virtual reality (VR) and augmented reality (AR) have been postulated to revolutionize many human endeavors commonly undertaken at a location such as work, education, shopping and so on. While this…

Acceptance of Wearable Technology: A Meta-Analysis Open

Chenming Peng, Nannan Xi, Zhao Hong, Juho Hamari · 2022

Knowing what factors drive wearable technology adoption can help companies succeed in the competitive market of wearables. In this study, we conduct a meta-analysis on the relationships of technology acceptance of wearable technology based…

What Leads to the Consumer Engagement Towards Short-Form Videos？ a Study of Video-Focused Social Networking Service Open

Xuebing Dong, Shunan Xie, Nannan Xi, Junyun Liao · 2022

Introduction to the Minitrack on Gamification Open

Nikoletta-Zampeta Legaki, Nannan Xi, Juho Hamari · 2022

Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience Open

Tommi Laukkanen, Nannan Xi, Heli Hallikainen, Nino Ruusunen, Juho Hamari · 2021

Virtual technologies will change the way we consume in the digital environment in the future. Such technologies can provide consumers with a multi-sensory experience in contrast to the single-sensory stimulus in the conventional online env…

Shopping in virtual reality: A literature review and future agenda Open

Nannan Xi, Juho Hamari · 2021

Virtual reality (VR) refers to technologies for substituting the perceived reality. With the recent proliferation of consumer-grade head-mounted VR displays, several industries have started to wake up to the possible potential of virtual r…

Introduction to the Minitrack on Gamification Open

Juho Hamari, Lobna Hassan, Nannan Xi · 2021

Gamification broadly refers to technological, economic, cultural, and societal developments in which reality is becoming more gameful either by design or as an emergent transformation [1].Gamification has become a prominent vein of researc…

The Effect of Operating in Many Realities on Memory: An Experiment on Memory Recognition in Extended Realities Open

Nannan Xi, Juan Chen, Filipe Gama, Henry Korkeila, Juho Hamari · 2021

Extended reality (XR) such as VR and AR have been increasingly adopted across domains in cognitively challenging activities such as learning, shopping, and gaming among others. There are a few concerns about the inferior cognitive affordan…

The Use of Augmented Reality in Retail: A Review of Literature Open

Marc Riar, Jakob J. Korbel, Nannan Xi, Rüdiger Zarnekow, Juho Hamari · 2021

Novel digital technologies are affording ways to superimpose perceptual information (be it auditory, visual, haptic or olfactory) onto our reality, e.g. in retail environments. These technologies that aim to enhance reality are generally c…

Emotional Response to Extended Realities: The Effects of Augmented and Virtual Technologies in a Shopping Context Open

Mila Bujić, Nannan Xi, Juho Hamari · 2021

Extended reality (XR) technologies such as Augmented Reality (AR) and Virtual Reality (VR) are facing mixed expectations. XR is often touted to offer deeply engrossing experiences but it can also lead to cybersickness, disappointment, and …

The effect of challenge-based gamification on learning: An experiment in the context of statistics education Open

Nikoletta-Zampeta Legaki, Nannan Xi, Juho Hamari, Kostas Karpouzis, Vassilios Assimakopoulos · 2020

Gamification is increasingly employed in learning environments as a way to increase student motivation and consequent learning outcomes. However, while the research on the effectiveness of gamification in the context of education has been …

Financing Target and Product Line Design on the Flexible and Fixed Reward Crowdfunding Open

Xiaofeng Liu, Hong Zhang, Nannan Xi, Hamari Juho · 2020

This study examined the product line design under two different types of reward crowdfunding, namely, the fixed and the flexible reward crowdfunding. To investigate different effects of the two different reward crowdfunding mechanisms, we …

Does gamification affect brand engagement and equity? A study in online brand communities Open

Nannan Xi, Juho Hamari · 2020

Gamification has become a popular technique in marketing. Many companies believe that gamification can potentially increase the engagement, awareness and loyalty of consumers with respect to the brand. However, there is current dearth of e…

Gameful Self-Regulation: A Study on How Gamified Self-Tracking Features Evoke Gameful Experiences Open

Lobna Hassan, Nannan Xi, Bahadir Gurkan, Jonna Koivisto, Juho Hamari · 2020

Gamification has become one of the top engagement technology trends of recent times. It refers to designing and transforming systems, services, and activities to afford gameful experiences as good games do, commonly implemented through the…

Gamification of The Future: An Experiment on Gamifying Education of Forecasting Open

Nikoletta Zampeta Legaki, Nannan Xi, Juho Hamari, Vassilios Assimakopoulos · 2019

In this study, we developed a gamied learning platform called F-LauReLxp that employed three gamification strategies (called Horses for Courses, JudgeIt and Metrics to Escape) to help educate statistical, judgmental forecasting and forecas…

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