Nathan Berton
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View article: Generating Engagement on the Make Healthy Normal Campaign Facebook Page: Analysis of Facebook Analytics
Generating Engagement on the Make Healthy Normal Campaign Facebook Page: Analysis of Facebook Analytics Open
Our study shows that paying for posts is important for increasing their reach, but that page administrators should look to maximize organic reach because it is associated with significantly higher engagement. Once reach is accounted for, v…
View article: User Perceptions of the <i>Make Healthy Normal</i> campaign Facebook Page: A Mixed Methods Study
User Perceptions of the <i>Make Healthy Normal</i> campaign Facebook Page: A Mixed Methods Study Open
Facebook is used as part of public health communication efforts but little evidence is available on why people engage with health-related Facebook pages and what content appeals to them. This study aimed to investigate user perceptions of …
View article: Generating Engagement on the Make Healthy Normal Campaign Facebook Page: Analysis of Facebook Analytics (Preprint)
Generating Engagement on the Make Healthy Normal Campaign Facebook Page: Analysis of Facebook Analytics (Preprint) Open
BACKGROUND Facebook is increasingly being used as part of mass media campaigns in public health, including the Make Healthy Normal (MHN) campaign in New South Wales, Australia. Therefore, it is important to understand what role Facebook ca…