Thi Minh Ngoc Luu
YOU?
Author Swipe
View article: Intrinsic Vulnerabilities of RPA Systems
Intrinsic Vulnerabilities of RPA Systems Open
This chapter discusses the inherent weaknesses of RPA systems and provides solutions to mitigate associated risks. Increasingly, organizations are deploying RPA to improve operational efficiency. But this also comes with challenges such as…
View article: Measuring the digital maturity of universities: A literature review and a proposed model for Vietnam
Measuring the digital maturity of universities: A literature review and a proposed model for Vietnam Open
Aim/purpose – This paper reviews existing studies on digital transformation in higher education to develop a digital maturity model for universities in Vietnam. Design/methodology/approach – Content analysis methods were used for a systema…
View article: Exploring the drivers of customer loyalty for energy-efficient home appliances
Exploring the drivers of customer loyalty for energy-efficient home appliances Open
View article: Productivity convergence and the role of innovation in productivity convergence: The case of processing and manufacturing enterprises in Vietnam
Productivity convergence and the role of innovation in productivity convergence: The case of processing and manufacturing enterprises in Vietnam Open
View article: Blockchain Application For Transparency And Accuracy Charitable Activities In Vietnam
Blockchain Application For Transparency And Accuracy Charitable Activities In Vietnam Open
View article: Operational Risk Management In The Restaurant Industry – A Case Study Of The Largest Restaurant Chain In Vietnam
Operational Risk Management In The Restaurant Industry – A Case Study Of The Largest Restaurant Chain In Vietnam Open
View article: Unlocking the Influence of Personality Traits and Culture on Entrepreneurial Intention: Evidence from a Transition Economy
Unlocking the Influence of Personality Traits and Culture on Entrepreneurial Intention: Evidence from a Transition Economy Open
This study examines the influence of personality traits and culture on entrepreneurial intention in the context of Vietnam, a transition economy. An integrated research framework was built that consisted of two dominant personality traits,…
View article: Factors Affecting Green Cosmetic’s Brand Loyalty: The Mediating Effect of Brand Love
Factors Affecting Green Cosmetic’s Brand Loyalty: The Mediating Effect of Brand Love Open
View article: The Influence of B2B Social Media Marketing and Relationship Marketing on Customer Relationship Management Effectiveness, WOM and Loyalty: A Mediator Analysis
The Influence of B2B Social Media Marketing and Relationship Marketing on Customer Relationship Management Effectiveness, WOM and Loyalty: A Mediator Analysis Open
This research aims to investigate the relationships between Business to Business (B2B) social media marketing, customer relationship management effectiveness (CRME), word-of-mouth (WOM), and loyalty, while also examining the mediating role…
View article: An Application of the Scorecard Tool to Measure Corporate Governance Quality: Empirical Study in a transition country
An Application of the Scorecard Tool to Measure Corporate Governance Quality: Empirical Study in a transition country Open
Nowadays, the corporate governance quality (CGQ) of a company has become increasingly important as it is the benchmark for the investment decision-making process. However, there are not many studies of CGQ in the Vietnamese public sector. …
View article: Factors affecting digital banking services acceptance: An empirical study in Vietnam during the COVID-19 pandemic
Factors affecting digital banking services acceptance: An empirical study in Vietnam during the COVID-19 pandemic Open
Objective: The objective of this article is to examine some factors that affected the acceptance of digital banking services among consumers in Vietnam during the COVID-19 pandemic. Research Design & Methods: A research model was proposed …
View article: Linking organizational justice and knowledge sharing: An empirical investigation of SMEs in Vietnam
Linking organizational justice and knowledge sharing: An empirical investigation of SMEs in Vietnam Open
Purpose: The current study aims to investigate the mediating role of Perceived Organizational Support (POS) and Employee Satisfaction (ES) on the relationship between Organizational Justice (OJ) and Knowledge Sharing (KS) in Vietnamese Sma…
View article: The reflection of power culture through physical environment in the workplace: a case study of Vietnamese small enterprises
The reflection of power culture through physical environment in the workplace: a case study of Vietnamese small enterprises Open
View article: The reflection of power culture through physical environment in the workplace: a case study of Vietnamese small enterprises
The reflection of power culture through physical environment in the workplace: a case study of Vietnamese small enterprises Open
View article: The Impact of Internal Marketing on Employee Satisfaction in the Vietnamese Telecommunication Industry
The Impact of Internal Marketing on Employee Satisfaction in the Vietnamese Telecommunication Industry Open
Internal marketing (IM) has become essential in service industries since employees are considered critical to excel in customer service due to fierce competition. Previous studies have examined and proved the role of IM in retaining happy …
View article: Determinants of Intention to Borrow Consumer Credit in Vietnam: Application and Extension of Technology Acceptance Model
Determinants of Intention to Borrow Consumer Credit in Vietnam: Application and Extension of Technology Acceptance Model Open