Nilna Muna
YOU?
Author Swipe
View article: Pathways to Green Purchase: Pro-Environmental Behavior and Concern in Bali Tourism
Pathways to Green Purchase: Pro-Environmental Behavior and Concern in Bali Tourism Open
The current study aims to address the research gap regarding inconsistent findings on the effect of environmental knowledge (EK) in enhancing green purchase intention (GPI) by incorporating pro-environmental behavior (PEB) and environmenta…
View article: DRIVERS OF GREEN CONSUMPTION AMONG TOURISTS IN BALI: INSIGHTS FROM THE THEORY OF PLANNED BEHAVIOR
DRIVERS OF GREEN CONSUMPTION AMONG TOURISTS IN BALI: INSIGHTS FROM THE THEORY OF PLANNED BEHAVIOR Open
This study addresses the existing gap in understanding the factors that influence green consumption behavior among tourists in Bali. It specifically investigates the relationship between green consumption attitudes and tourists’ intentions…
View article: The Influence of Environmental Knowledge and Environmental Concern on Purchase Intention of Green Personal Care Products, Mediated by Green Trust Among Generation Z in Bali
The Influence of Environmental Knowledge and Environmental Concern on Purchase Intention of Green Personal Care Products, Mediated by Green Trust Among Generation Z in Bali Open
This study aims to analyze the influence of environmental knowledge and environmental concern on the purchase intention of green personal care products, with green trust serving as a mediating variable among Generation Z in Bali. A quantit…
View article: Green Choices: The Role of Green Skepticism and Eudaimonic Well-Being in Evoking Green Purchase Intention
Green Choices: The Role of Green Skepticism and Eudaimonic Well-Being in Evoking Green Purchase Intention Open
Nowadays, companies are competing to produce green products to maintain sustainability. However, consumer responses to these efforts are still varied. This research aimed to investigate the impact of green skepticism on the relationship be…
View article: Pengaruh Animosity, Ethnocentrism, Subjective Norm terhadap Fast Food Boycott Intention yang Terafiliasi dengan Israel
Pengaruh Animosity, Ethnocentrism, Subjective Norm terhadap Fast Food Boycott Intention yang Terafiliasi dengan Israel Open
Partial Least Squares Structural Equation Modeling (PLS-SEM) is a quantitative analysis technique used to measure the relationships between latent variables simultaneously. The purpose of this study is to examine the influence of animosity…
View article: Eco-Conscious Consumers and Influencer Marketing: Understanding the Path to Green Purchases through the Theory of Planned Behavior
Eco-Conscious Consumers and Influencer Marketing: Understanding the Path to Green Purchases through the Theory of Planned Behavior Open
This study aims to investigate the direct and indirect impacts of influencer marketing on Balinese consumers' propensity to purchase eco-friendly products and services. It specifically explores the mediating roles of information credibilit…
View article: Adoption of M-Health Technologies: Economic Drivers of User Experience and Satisfaction in Consumer Decision-Making
Adoption of M-Health Technologies: Economic Drivers of User Experience and Satisfaction in Consumer Decision-Making Open
The development of m-Health technology in Indonesia faces significant challenges related to adoption and usage among the public. In this context, this study aims to analyze the influence of perceived ease of use on continuance usage intent…
View article: Beyond Green Hype: Attitude, Trust & Ethics For E-Motors
Beyond Green Hype: Attitude, Trust & Ethics For E-Motors Open
This research aims to fill the gap in inconsistent findings on the relationship between green attitude and green purchase intention using the Theory of Planned Behavior (TPB) approach by adding green trust and environmental ethics as media…
View article: THE ROLE OF CONSUMER TRUST MEDIATES THE INFLUENCE OF LIVE STREAMING ON PURCHASING DECISIONS FOR N’PURE PRODUCTS ON TIKTOK SHOP
THE ROLE OF CONSUMER TRUST MEDIATES THE INFLUENCE OF LIVE STREAMING ON PURCHASING DECISIONS FOR N’PURE PRODUCTS ON TIKTOK SHOP Open
Objective – This research aims to identify the role of consumer trust in mediating the influence of live streaming on the purchase decision of N’pure products on TikTok shop.Design/Methodology/Approach – The sample in this study consisted …
View article: Optimizing Healthcare Performance Through Electronic Medical Records: An Efficiency Analysis
Optimizing Healthcare Performance Through Electronic Medical Records: An Efficiency Analysis Open
Burnout among healthcare workers has become a significant issue in the medical field, partially due to the adaptation process to Electronic Medical Records (EMR). While EMR technology is designed to enhance efficiency and accuracy in patie…
View article: Quality Perception: Navigating Satisfaction and Review Credibility Pathways
Quality Perception: Navigating Satisfaction and Review Credibility Pathways Open
This study investigates the impact of product quality on customer perceived value, cus-tomer satisfaction, and information review credibility, alongside the mediating role of cus-tomer satisfaction and information review credibility. The r…
View article: Connecting Virtually: E-Service Quality, Social Network, Customer Trust and Purchase Intention
Connecting Virtually: E-Service Quality, Social Network, Customer Trust and Purchase Intention Open
Objective: The objective of this study is to investigate the relationship between e-service quality, social network, purchase intention, and customer trust with the aim of provides a deeper understanding of how artificial intelligence is i…
View article: Does E-Service Quality and Social Network Really Matter? Examining Its Impact on Trust and Purchase Intention
Does E-Service Quality and Social Network Really Matter? Examining Its Impact on Trust and Purchase Intention Open
Current study explored the connection between e-service quality, social networks, purchase intention, and customer trust, specifically focusing on how artificial intelligence impacts e-service quality within insurance companies. This resea…
View article: Theory Plan of Behavior Perspective: Exploring Sustainable Product Remanufacture and its Impact on Purchase Intentions
Theory Plan of Behavior Perspective: Exploring Sustainable Product Remanufacture and its Impact on Purchase Intentions Open
Environmental concerns globally, encompassing issues like pollution, global warming, and ozone depletion, highlight the urgency for sustainability measures. Within the realm of green initiatives, understanding remanufactured products emerg…
View article: Review of: "Do First-Mover Advantages Really Matter for Internet Ventures in Emerging Markets? A Study of Localization and Platform Envelopment Capabilities on New Venture Growth"
Review of: "Do First-Mover Advantages Really Matter for Internet Ventures in Emerging Markets? A Study of Localization and Platform Envelopment Capabilities on New Venture Growth" Open
The abstract effectively introduces the concept of platform envelopment as a strategy for late entrants in internet ventures to outperform pioneers. Clear Topic:The abstract clearly states the research topic -platform envelopment as a stra…
View article: Review of: "Exploring the Factors of Using Cloud Service in Malaysia Higher Education Institutions During COVID-19 Pandemic Outbreak"
Review of: "Exploring the Factors of Using Cloud Service in Malaysia Higher Education Institutions During COVID-19 Pandemic Outbreak" Open
Lack of Specificity:The abstract mentions TAM and UTAUT but doesn't specify how they're integrated.Redundancy: Phrases like "shed some light" and "provide a limelight" are vague.
View article: The adoption of business-to-consumer commerce for small and medium enterprises growth
The adoption of business-to-consumer commerce for small and medium enterprises growth Open
This study aimed to address the underexplored area of the adoption of Business-to-Consumer (B2C) Commerce by Small and Medium Enterprises (SMEs). In addition, this study specifically focused on factors influencing B2C adoption by SMEs, its…
View article: Post-adoption model of mobile payment in Indonesia: Integration of UTAUT2 and the dedication-constraint perspective
Post-adoption model of mobile payment in Indonesia: Integration of UTAUT2 and the dedication-constraint perspective Open
Heading towards a cashless society, consumers have undergone a significant shift toward mobile payment services after COVID-19. The proliferation of various mobile payment applications has resulted in low consumer loyalty to mobile payment…
View article: Review of: "Sharing Economy Practices in Changing Business Environment: Transaction Cost, Resource-Linking, and Hypercompetition Perspectives"
Review of: "Sharing Economy Practices in Changing Business Environment: Transaction Cost, Resource-Linking, and Hypercompetition Perspectives" Open
improvemnet: a. Research Objectives: Consider explicitly stating the specific research objectives in the abstract.This will provide readers with a more detailed understanding of what the study aims to achieve.b.Methodological : While the a…
View article: Review of: "The Role of Women's Business Performance in Promoting Sustainable Development"
Review of: "The Role of Women's Business Performance in Promoting Sustainable Development" Open
The article's primary subject and methodology are briefly introduced in the abstract.It highlights the importance of the connection between women's business success and sustainable development, stressing the good effects that empowering wo…
View article: Review of: "Leveraging Social Network Utilization to Attain Competitive Advantage in Digital Multi-Sided Platforms"
Review of: "Leveraging Social Network Utilization to Attain Competitive Advantage in Digital Multi-Sided Platforms" Open
The abstract provides a concise overview of the article.It introduces the topic of digital multi-sided platforms, their role as intermediaries in the business world, and the potential for social networks to impact individual and team perfo…
View article: Business network power as a process for enhancing firm performance: A perspective of RAToC
Business network power as a process for enhancing firm performance: A perspective of RAToC Open
This study aims to bridge the gap in inconsistent findings on the use of social media technology to enhance firm performance through business network power and market entry speed. The original premise of this study is the formulation of bu…
View article: Pemanfaatan Media Sosial Sebagai Alat Pemasaran dalam Meningkatkan Kinerja Usaha Kerajinan Perhiasan Desa Celuk- Sukawati, Kabupaten Gianyar -Bali
Pemanfaatan Media Sosial Sebagai Alat Pemasaran dalam Meningkatkan Kinerja Usaha Kerajinan Perhiasan Desa Celuk- Sukawati, Kabupaten Gianyar -Bali Open
The use of social media as a marketing tool to encourage the business performance of micro, small, and medium enterprises in jewelry crafts. This research is social media as a marketing tool for micro, small and medium enterprises (MSMEs) …
View article: The role of international networking to mediate internet technology capabilities and international entrepreneurship orientation to export performance
The role of international networking to mediate internet technology capabilities and international entrepreneurship orientation to export performance Open
The purpose of this study is to explain the role of international networks in mediating the effect of internet technology capabilities and international entrepreneurship orientation on export performance. The population of this research is…
View article: Increasing product competitiveness in weaving SMEs: The role of competency, creativity, and performance
Increasing product competitiveness in weaving SMEs: The role of competency, creativity, and performance Open
This study examines the link between employee competency, creativity, and performance in generating product competitiveness in the weaving industry. It also analyzed the moderating role of time sufficiency in reinforcing employee performan…
View article: PARASOCIAL INTERACTIONS FOR ENHANCING PURCHASE DECISIONS: PERSPECTIVES OF SERVICE DOMINANT LOGIC THEORY
PARASOCIAL INTERACTIONS FOR ENHANCING PURCHASE DECISIONS: PERSPECTIVES OF SERVICE DOMINANT LOGIC THEORY Open
The COVID-19 crisis is sweeping the world and affecting our lives, including consumer purchasing habits, preferences, and decisions. The survey, involving 251 respondents from Bali, Indonesia, examined how the pandemic affected Bali's purc…
View article: Implementation of Green Hospital Service Nutrition through Knowledge and Training on Improving Work Ability
Implementation of Green Hospital Service Nutrition through Knowledge and Training on Improving Work Ability Open
Creating a green hospital environment is a variety of maintaining environmental cleanliness, water, electricity, and green nutrition. This study determines the implementation of green hospitals by creating the quality of nutrition provided…
View article: The role of attitude to mediate the effect of trust, perceived behavior control, subjective norm and per-ceived quality on intention to reuse the COVID-19 website
The role of attitude to mediate the effect of trust, perceived behavior control, subjective norm and per-ceived quality on intention to reuse the COVID-19 website Open
The objectives of this paper was to explain the effect of the variables trust, PBC, subjective norm, perceived quality, and re-usage intention on attitude and re-usage intention. This study's population consisted of Indonesians who visited…