Niramon Rawangngam
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View article: TikTok Marketing Strategies and Consumer Response: A Structural Equation Modeling Study on Purchase Intention in Thailand
TikTok Marketing Strategies and Consumer Response: A Structural Equation Modeling Study on Purchase Intention in Thailand Open
In an era where digital ecosystems transcend national boundaries, TikTok has emerged as a globally influential platform, reshaping international marketing strategies. This study examines the factors influencing Thai consumers’ purchase int…
View article: TikTok Marketing Strategies and Consumer Response: A Structural Equation Modeling Study on Purchase Intention in Thailand
TikTok Marketing Strategies and Consumer Response: A Structural Equation Modeling Study on Purchase Intention in Thailand Open
In an era where digital ecosystems transcend national boundaries, TikTok has emerged as a globally influential platform, reshaping international marketing strategies. This study examines the factors influencing Thai consumers’ purchase int…
View article: Applying McKinsey’s 7s and the Service-Dominant Logic of Marketing to Analyze Key Success Factors of Construction Projects in the South of Thailand
Applying McKinsey’s 7s and the Service-Dominant Logic of Marketing to Analyze Key Success Factors of Construction Projects in the South of Thailand Open
This study examines the key success factors for construction projects in southern Thailand by applying McKinsey’s 7s model and the Service-Dominant (S-D) logic of marketing. It aims to identify how construction businesses can gain a compet…
View article: Social media and consumer engagement: A bibliometric analysis and future research directions
Social media and consumer engagement: A bibliometric analysis and future research directions Open
Type of the article: Research Article AbstractAs digital platforms reshape consumer–brand interactions, social media has become a critical driver of multidimensional consumer engagement. This bibliometric analysis synthesizes 245 peer-revi…