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View article: Proposed Social-Media Marketing Strategy to Improve Customer Engagement on Instagram (Case Study: The Hidden Heaven)
Proposed Social-Media Marketing Strategy to Improve Customer Engagement on Instagram (Case Study: The Hidden Heaven) Open
The growing consumer demand for specialty coffee and the rise of home-brewing culture in Indonesia have created new market opportunities for coffee roasteries in the B2C market. However, The Hidden Heaven, a roastery based in Surakarta, re…
View article: THE ROLE OF CUSTOMER PARTICIPATION AND CUSTOMER DYNAMICS IN SHAPING CUSTOMER LOYALTY IN DIGITAL EVENT SERVICES
THE ROLE OF CUSTOMER PARTICIPATION AND CUSTOMER DYNAMICS IN SHAPING CUSTOMER LOYALTY IN DIGITAL EVENT SERVICES Open
The shift towards digital event services has been significantly accelerated by the COVID-19 pandemic, creating a highly competitive landscape where customer loyalty is pivotal. This study aims to analyze the factors influencing customer lo…
View article: PREDICTING INDONESIAN CONSUMERS ACCEPTANCE AND USAGE TOWARD AR/VR IN LIVE COMMERCE OF BEAUTY PRODUCTS
PREDICTING INDONESIAN CONSUMERS ACCEPTANCE AND USAGE TOWARD AR/VR IN LIVE COMMERCE OF BEAUTY PRODUCTS Open
This research aims to address the challenges associated with the application of augmented reality (AR) and virtual reality (VR) in live commerce for cosmetic products, focusing on the perception of consumers in Indonesia who are still very…
View article: Proposed Marketing Strategy to Increase Repurchase Intention of Brand.ABC
Proposed Marketing Strategy to Increase Repurchase Intention of Brand.ABC Open
This study aims to determine the extent to which Customer Satisfaction can affect Brand Loyalty. Customer Satisfaction can affect Repurchase Intention, and Brand Loyalty can affect Repurchase Intention at Brand ABC The sample of this resea…
View article: Proposed Marketing Strategy to Improve Customer Loyalty of Brand XYZ
Proposed Marketing Strategy to Improve Customer Loyalty of Brand XYZ Open
This research aims to provide strategies to increase customer loyalty from brand XYZ. This research was conducted using the variables brand image, customer involvement, and customer satisfaction. Internal analysis using Marketing Mix, STP,…
View article: Proposed Business Model and Business Strategy for Financial Planning Business in Young Middle Class Family Market
Proposed Business Model and Business Strategy for Financial Planning Business in Young Middle Class Family Market Open
Financial planners have been presumed to be expensive and luxurious service and are only needed by people who have assets. While in fact, financial planner is more needed by middle-class people experiencing financial issues. However, there…
View article: Stakeholders' Participatory Framework in Rice Agribusiness
Stakeholders' Participatory Framework in Rice Agribusiness Open
Objective - The purpose of this paper is to investigate the ways rice producers work with other stakeholders to maximize business potential of rice agribusiness by identifying problems, suggesting solutions, and developing a stakeholders' …
View article: Proposed Customer-based Brand Equity (CBBE) Strategy for Railway Courier Service – Case Study: Rail Express of PT Kereta Api Indonesia
Proposed Customer-based Brand Equity (CBBE) Strategy for Railway Courier Service – Case Study: Rail Express of PT Kereta Api Indonesia Open
PT Kereta Api Indonesia (KAI) is a railway transportation service provider in Indonesia. In 2019, KAI launched railway courier service to support logistic sector, called Rail Express. Despite the advantages of railway courier service in pr…