Norbani Che‐Ha
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View article: Branding the Capital City through Multi-Perspective Approach: The Case of ‘Enjoy Jakarta’ Campaign
Branding the Capital City through Multi-Perspective Approach: The Case of ‘Enjoy Jakarta’ Campaign Open
Place branding has become a powerful tool for promoting cities and regions. Unfortunately, many urban managers have been preoccupied with creating slogans and logos in implementing place branding. This has eventually limited the contributi…
View article: The Importance of A Multistakeholder Perspective in Mapping Stakeholders' Roles Toward City Branding Implementation
The Importance of A Multistakeholder Perspective in Mapping Stakeholders' Roles Toward City Branding Implementation Open
This study aims to examine the perception of multi-stakeholder in implementing city branding programs and how they can collaborate across actors to support the implementation of city branding. The importance of stakeholders in implementing…
View article: Towards Smart Tourism Development in City Branding Era in Indonesia
Towards Smart Tourism Development in City Branding Era in Indonesia Open
The advancement of technology recently urges city branding practitioners to implement smart tourism.In short, smart tourism refers to the usage of the latest information technology to support the tourism sector's development.Enhancing the …
View article: Hotel Choice of Muslim Consumers: Assessing the Unobserved Heterogeneity Among Gender
Hotel Choice of Muslim Consumers: Assessing the Unobserved Heterogeneity Among Gender Open
This paper aims to offer gendered insights on Malaysian Muslim tourist views of hotel choices. This study was designed to look at possible gender disparities in the perceived relevance of hotel attributes in developing emotional bonds with…
View article: The Influence of Hotel Attributes on Brand Attachment and Post-Consumption Outcomes: The Mediating Effects of Brand Credibility
The Influence of Hotel Attributes on Brand Attachment and Post-Consumption Outcomes: The Mediating Effects of Brand Credibility Open
This research examine the mediating role of brand credibility between the relationship of hotel attributes and brand attachment that will to lead to post-consumption outcomes. We also examine how hotel attributes contributes to the brand a…
View article: ASSESSING THE MEDIATION ROLE OF BRAND ATTACHMENT: AN EMPIRICAL STUDY AMONG TOURISTS IN MALAYSIA
ASSESSING THE MEDIATION ROLE OF BRAND ATTACHMENT: AN EMPIRICAL STUDY AMONG TOURISTS IN MALAYSIA Open
The purpose of this article is to explore the relationship of hotel attributes on consumers' satisfaction and revisit intention through mediation of brand attachment. The stimulus-organism-response (SOR) theory is utilized in the study to …
View article: LOCAL IDENTITY CONSIDERATION IN MAINTAINING PLACE BRANDING SUSTAINABILITY(THE CASE OF INDONESIA)
LOCAL IDENTITY CONSIDERATION IN MAINTAINING PLACE BRANDING SUSTAINABILITY(THE CASE OF INDONESIA) Open
The development of place branding has increased in various parts of the world. Competition in attracting investment, tourists, and other resources encourages city managers to think hard in order to be able to sell their potentials and uniq…
View article: City branding in Indonesia: The urgency of public communication, involvement, and inter-sectoral collaboration
City branding in Indonesia: The urgency of public communication, involvement, and inter-sectoral collaboration Open
A flexible pavement devoid of discontinuities allows for smooth movement of
\na vehicle load on the roadway. This study involved the use of integrated
\ngeoelectric methods comprised of 1D and 2D Electrical Resistivity
\nTomography (ERT) a…
View article: Projecting university brand image via satisfaction and behavioral response
Projecting university brand image via satisfaction and behavioral response Open
Purpose This study attempts to ascertain the essential dimensions and components of university brand image, including the cognitive attributes (service/educational quality) and affective attributes (corporate brand image) of the university…