Peter Naudé
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View article: The role of visioning in business network strategizing
The role of visioning in business network strategizing Open
Visioning the future is an essential aspect of strategizing. However, how managers make sense of their networked business environment, future changes in it, and how this visioning informs their interaction and networking has hardly been ex…
View article: The strategic role of corporate online references: building social capital through signaling in business networks
The strategic role of corporate online references: building social capital through signaling in business networks Open
Purpose This paper aims to conceptualize corporate reference management as a strategic signaling activity in business networks. While research has extensively outlined how firms develop and maintain social capital through business-to-busin…
View article: B2B analytics in the airline market: Harnessing the power of consumer big data
B2B analytics in the airline market: Harnessing the power of consumer big data Open
This paper utilizes market-level data to explore the relative performance of individual companies amongst defined competitors. We show the potential of using consumer clickstream data, an important type of big data, to create a new set of …
View article: It’s in the Mix: How Firms Configure Resource Mobilization for New Product Success
It’s in the Mix: How Firms Configure Resource Mobilization for New Product Success Open
This paper aims to deepen the understanding about when and how the mobilization of resources through strong and weak ties in a focal firm’s network can affect new product success. It addresses two significant gaps in the literature. While …