Explanipedia

Topic range and geographical diversity – the road to expansion is ever open Open

Philip J. Kitchen · 2025

Navigating the challenges of ESG communication on social media Open

Cecilia Casalegno, Valentina Chiaudano, Mattia Tamiazzo, Philip J. Kitchen · 2024

The paper investigates the challenges for effectively communicating corporate Environmental, Social, and Governance (ESG) initiatives on social media. As stakeholder expectations regarding ESG transparency increase, it has become critical …

An Introduction to this Special issue: A step change in marketing communication education - the next urgent steps for research Open

Gayle Kerr, Ian Lings, Philip J. Kitchen · 2024

International audience

A step change in marketing communication education - the next urgent steps for research Open

Gayle Kerr, Ian Lings, Philip J. Kitchen · 2023

Our world, and our workplace, has undergone a disruptive step change. It has transformed the way universities operate, what industry demands, how we teach and the way our students learn. That is why this special issue, and particularly thi…

Psychological empowerment and creative performance: Mediating role of thriving and moderating role of competitive psychological climate Open

Sunil Sahadev, Kirk Chang, Neeru Malhotra, Jihee Kim, Tanveer Ahmed , et al. · 2023

The vital importance of employees’ creative performance has been repeatedly emphasised in both academic and practitioner research. While prior literature has pointed towards the importance of psychological empowerment as a key antecedent o…

Digital does not stand alone… the road to further critical analysis lies open Open

Philip J. Kitchen · 2023

International audience

ELM, warning labels, product form(s), unmentionable subjects ads, mobile advertising: Scope for future research and testing alternate scenarios Open

Philip J. Kitchen · 2023

Introducing integrated hybrid communication: the nexus linking marketing communication and corporate communication Open

Sharifah Faridah Syed Alwi, John M.T. Balmer, Maria-Cristina Stoian, Philip J. Kitchen · 2022

Purpose This study aims to investigate how marketing communication (MC) and nascent corporate communication (CC) strategies are juxtaposed in the small- and medium-sized enterprise (SME) setting. Design/methodology/approach A qualitative r…

Innocent until proven guilty: suspicion of deception in online reviews Open

Maria Petrescu, Philip J. Kitchen, Costinel Dobre, Sélima Ben Mrad, Anca-Maria Milovan , et al. · 2022

Purpose This study aims to formulate a new framework for identifying deception in consumer reviews through the lens of interpersonal deception theory (IDT) and the persuasion knowledge model (PKM). It evaluates variables contributing to co…

Sharing but caring: Location based mobile applications (LBMA) and privacy protection motivation Open

Nuria Rodríguez-Priego, Lucía Porcu, Philip J. Kitchen · 2021

Communications at a crossroads: what place for integrated marketing communications in a post-Covid-19 landscape? Open

Philip J. Kitchen, Marwa Tourky · 2020

Integrated marketing communications (IMC) are a core part of business success in the 21st century, but are facing exceptional challenges, some of which predate the devastation wrought by the COVID-19 pandemic. The various stages of IMC off…

Guest editorial Open

Charles Dennis, Pantea Foroudi, T.C. Melewar, Philip J. Kitchen, Yioula Melanthiou , et al. · 2020

In the current ongoing scenario of market turbulence, businesses and non-profit organisations (NGOs) are facing new communication challenges from both marketing and corporate perspectives. Societies now look askance at global businesses, c…

In memory of Don E. Schultz Open

Philip J. Kitchen · 2020

International audience

Positive crossover loyalty shifts or negative temporal changes? The evolution of shopping mechanism in the O2O era Open

Hong‐Youl Ha, Philip J. Kitchen · 2020

Purpose This paper aims to examine how customers encounter consumption-based evolution between mobile and offline platforms together with temporal and crossover effects. Counter to research on customer satisfaction theory, which shows that…

Co-creating brand image and reputation through stakeholder’s social network Open

Pantea Foroudi, Alireza Nazarian, Sayabek Ziyadin, Philip J. Kitchen, Khalid Hafeez , et al. · 2020

The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance Open

Lucia Porcu, Salvador del Barrio‐García, Philip J. Kitchen, Marwa Tourky · 2019

This study aims to (i) demonstrate the influence of two types of corporate culture (CC), namely collaborative and controlling, on firm-wide integrated marketing communication (IMC) implementation; and (ii) examine the mediating role of IMC…

Replication and George the Galapagos tortoise Open

Don E. Schultz, Gayle Kerr, Philip J. Kitchen · 2019

This paper conceptualises replication research as being one of the most needed areas of ongoing academic activity. Using George the Galapagos tortoise as a metaphor for the lack of replication research, it is argued that only by replicatin…

New conceptualization and measurement of corporate identity: Evidence from UK food and beverage industry Open

Marwa Tourky, Sharifah Faridah Syed Alwi, Philip J. Kitchen, T.C. Melewar, Ahmed Shaalan · 2019

The role of corporate identity in CSR implementation: An integrative framework Open

Marwa Tourky, Philip J. Kitchen, Ahmed Shaalan · 2019

BP and the Deepwater Horizon oil spill: A case study of how company management employed public relations to restore a damaged brand Open

Ali Kanso, Richard Alan Nelson, Philip J. Kitchen · 2019

The Deepwater Horizon oil spill, also known as the British Petroleum (BP) oil spill, is considered the largest marine accident in the history of the industry. The 2010 incident in the Gulf of Mexico resulted in the killing of 11 crew membe…

UNCOVERING PSYCHOLOGICAL GRATIFICATIONS AFFECTING SOCIAL MEDIA UTILIZATION: A MULTIBLOCK HIERARCHICAL ANALYSIS Open

Izzal Asnira Zolkepli, Yusniza Kamarulzaman, Philip J. Kitchen · 2018

The purpose of this study is to examine internet users’ experience and gratifications of social media, which affect the utilization of the medium. The research model was developed in hierarchical multiblock, which consists of three key psy…

Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking Open

Tony Proctor, Philip J. Kitchen · 2018

The paper examines the use of advertising and celebrity endorsement in promoting wristwatches from the beginning of the 20th century up until today. It shows a progression from simple informational advertisements stressing the technical, a…

The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context Open

Kamel Ben Youssef, Thomas Leicht, Michela Pellicelli, Philip J. Kitchen · 2017

Integrating corporate social responsibility into brand positioning strategies has become a key concept for the brand marketing of many companies. There is a wealth of studies focusing on the effects of CSR for large international brands an…

The diversity of advertising formats and the need to revisit the empirical bases of IMC Open

Philip J. Kitchen · 2017

IMC antecedents and the consequences of planned brand identity in higher education Open

Pantea Foroudi, Keith Dinnie, Philip J. Kitchen, T.C. Melewar, Mohammad M. Foroudi · 2017

Purpose This study aims to identify integrated marketing communication (IMC) antecedents and the consequences of planned brand identity in the context of higher education, and empirically test a number of hypotheses related to the construc…

Measuring integrated marketing communication by taking a broad organisational approach Open

Lucía Porcu, Salvador del Barrio‐García, Philip J. Kitchen · 2017

Purpose The purpose of this research is twofold: first, to conceptualise integrated marketing communication (IMC) by adopting a more inclusive and broader organisational perspective, and second, to empirically develop and validate a new me…

Integrating identity, strategy and communications for trust, loyalty and commitment Open

T.C. Melewar, Pantea Foroudi, Suraksha Gupta, Philip J. Kitchen, Mohammad M. Foroudi · 2017

Purpose This paper aims to operationalise and juxtapose variables related to identity, strategy and communications, and then examine the impact of such integration on organisational stakeholders’ trust, loyalty and commitment by using comm…

Editorial Open

Philip J. Kitchen · 2017

The complexities of online/offline communications Open

Philip J. Kitchen · 2017

Editorial Open

Philip J. Kitchen · 2017

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