Philippe Aurier
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View article: Impact of European egg marking system in France: empirical time series analysis between 2017 and 2022
Impact of European egg marking system in France: empirical time series analysis between 2017 and 2022 Open
Voluntary labeling strategies, such as Organic label or Label Rouge , have long been considered as a potential solution to address environmental and social issues in the food sector. As a complement, the European political authorities deve…
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Materialis c cues make us miserable: A meta-analysis of the experimental evidence for the eff ects of materialism on individual and
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The typeface curvature
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View article: The official quality signs influence on prices and volumes: the case of organic fresh eggs
The official quality signs influence on prices and volumes: the case of organic fresh eggs Open
The use of organic official quality sign is growing for animal products production in France. Past researches have assessed the market performance of organic using attitudinal data. This paper investigates the impact of organic label on ma…
View article: Les Effets du Label Bio sur la Performance Marketing (Prix, ventes et marges)
Les Effets du Label Bio sur la Performance Marketing (Prix, ventes et marges) Open
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View article: Approche relationnelle des actions au point de vente : les bénéfices perçus des dégustations, jeux et loteries en rayon
Approche relationnelle des actions au point de vente : les bénéfices perçus des dégustations, jeux et loteries en rayon Open
Dans les hypermarchés, la tendance au retailtainment s'accompagne d'un nombre croissant d'actions mises en place par les marques qui peuvent être qualifiées de relationnelles. On peut se demander si celles-ci sont perçues comme telles par …